Integration
Connect Bigin by Zoho CRM and Groove
When New Event fires in Bigin by Zoho CRM, your agent runs Add label to ticket in Groove, or Customer Added in Groove to Add tags to record in Bigin by Zoho CRM. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Bigin by Zoho CRM and Groove to do together?
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Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Bigin by Zoho CRM and Groove can do together
From Bigin by Zoho CRM to Groove
When New Event in Bigin by Zoho CRM
then Add label to ticket in Groove
When New Pipeline Record in Bigin by Zoho CRM
then Add message in Groove
From Groove to Bigin by Zoho CRM
When Customer Added in Groove
then Add tags to record in Bigin by Zoho CRM
When Note Added in Groove
then Add note in Bigin by Zoho CRM
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Bigin by Zoho CRM and Groove
Triggers and actions 16 triggers · 50 actions
Trigger
New EventTriggers when a new event is added.
Trigger
New Pipeline RecordTriggers when a new pipeline record is created.
Trigger
New ProductTriggers when a new product is created.
Trigger
New TaskTriggers when a new task is added.
Trigger
Updated CompanyTriggers when an existing company is updated.
Trigger
Updated ContactTriggers when an existing contact is updated.
Trigger
Updated Pipeline RecordTriggers when a pipeline record is updated.
Action
Add noteAdds a note to a Bigin contact, company, pipeline record, product, task, event or call.
Action
Add tags to recordAdd tags to a record.
Action
Create CallAdds a new call record (logged or scheduled call) in Bigin.
Action
Create CompanyCreates a new company
Action
Create ContactCreates a new contact.
Action
Create EventCreates a new event.
Action
Create or Update CompanyCreates a company in Bigin, or updates the existing company when one already matches on the company's unique fields (by default the company name).
Action
Create or Update ContactCreates a contact in Bigin, or updates the existing contact when one matches on the duplicate-check fields (such as email).
Action
Create or Update Pipeline RecordCreates a pipeline record (deal) in Bigin, or updates the existing one that matches on its unique fields (the deal name by default).
Action
Create Pipeline RecordAdds a new pipeline record (deal) to Bigin in the chosen sub-pipeline and stage.
Action
Create ProductCreates a new product.
Action
Create TaskCreates a new task.
Action
Delete companyDeletes a company (Accounts module record) from Bigin.
Action
Delete contactDeletes a contact from Bigin by its ID.
Action
Delete pipeline recordDeletes a pipeline record (deal) from Bigin by its ID.
Action
Delete Productdeletes a product record from the Bigin Products module (Bigin v2 Delete Records API, same shape as the connector's Delete contact / Delete company ops).
Action
Delete taskDeletes a task from Bigin by its ID.
Action
Get companyFetches a company by ID. An error occurs if the company is not found.
Action
Get contactRetrieves the full details of a single Bigin contact by its record ID, including any custom fields.
Action
Get pipeline recordRetrieves one Bigin pipeline record (deal) by its ID, including its custom fields.
Action
Get Records Using COQL QueryRuns a COQL SELECT query against a Bigin module (Contacts, Accounts, Pipelines, Products, Calls, Events, Tasks) and returns the matching records.
Action
Get TaskReturns one Bigin task by its ID, with its subject, status, priority and owner.
Action
List NotesReturns the notes attached to a Bigin record, such as a company, contact or pipeline record.
Action
Search CompanyReturns the Bigin companies that match a search word, email address, phone number, or field criteria.
Action
Search ContactReturns the Bigin contacts that match a search word, email address, phone number or field criteria.
Action
Search EventSearch Bigin events by a word, email, phone number or field criteria and return the matching events.
Action
Search Pipeline RecordReturns the pipeline records (deals) that match a search word, email, phone number or field criteria.
Action
Search ProductReturns the products that match a search word, email, phone number or field criteria.
Action
Search TaskSearches Bigin tasks by word, email, phone or field criteria and returns the matches.
Action
Update CompanyUpdates an existing company (Accounts module) in Bigin. Only the fields you fill in are changed.
Action
Update ContactUpdates an existing contact in Bigin. Only the fields you fill in are changed; blank fields are left as they are.
Action
Update EventUpdates an existing event
Action
Update Pipeline RecordUpdates an existing pipeline record (deal) in Bigin. Only the fields you fill in are changed.
Action
Update ProductUpdates an existing product in Bigin. Only the fields you fill in are changed.
Action
Update TaskUpdates a new task.
Trigger
Agent RepliedTriggers when an agent replies to a ticket.
Trigger
Customer AddedTriggers when a customer is created.
Trigger
Customer RepliedTriggers when a customer replies to a ticket.
Trigger
Note AddedTriggers when a note is added to a ticket.
Trigger
Ticket AssignedTriggers when a ticket is assigned.
Trigger
Ticket ClosedTriggers when a ticket is closed.
Trigger
Ticket OpenedTriggers when a ticket is opened.
Trigger
Ticket StartedTriggers when a new ticket is created.
Trigger
Ticket TaggedTriggers when a ticket is tagged.
Action
Add label to ticketAdds one or more labels to a Groove ticket, keeping its existing labels, and returns the updated ticket.
Action
Add messageAdds a new message (reply or private note) to an existing Groove ticket.
Action
Add NoteAdds a private note to a Groove ticket, visible only to agents.
Action
Change Assigned AgentAssigns a Groove ticket to a different agent, identified by the agent's email address.
Action
Change Ticket MailboxMoves a ticket into a different mailbox.
Action
Change Ticket StateChanges the state of a Groove ticket (unread, opened, pending, closed or spam).
Action
Close TicketCloses a Groove ticket by setting its state to closed.
Action
Create New TicketCreates a new ticket in Groove from a customer or agent, with its first message.
Action
Get customerReturns one Groove customer, looked up by email address, including their contact details and custom attributes.
Action
Get ticketReturns a single Groove ticket by its ticket number.
Action
List agentsReturns the agents on your Groove account, optionally limited to one group.
Action
List mailboxesReturns all mailboxes in the Groove account, with each mailbox's name and email address.
Action
List messagesReturns the messages and notes on a Groove ticket.
Action
Reopen TicketReopens a Groove ticket by setting its state to opened.
Action
Update customerUpdates a customer's profile details, such as name, company, title and contact info, identified by their email address.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Bigin by Zoho CRM and Groove, answered
What can start an automation from Bigin by Zoho CRM?
Any of Bigin by Zoho CRM's 7 triggers in the catalog, including New Event, New Pipeline Record, New Product and New Task. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Groove when something happens in Bigin by Zoho CRM?
Any of Groove's 15 actions, including Create New Ticket, Update customer, Add label to ticket and Add message. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Groove to Bigin by Zoho CRM?
Yes. When something happens in Groove, your agent can act in Bigin by Zoho CRM too. This page covers both directions: Groove's triggers and Bigin by Zoho CRM's actions are listed here as well.
Do I have to build a connector for Bigin by Zoho CRM or Groove?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Bigin by Zoho CRM and Groove without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.