Integration
Connect ActiveCampaign and SQL Server
When Contact unsubscribed from list fires in ActiveCampaign, your agent runs Update Row in SQL Server, or New or Updated Row in SQL Server to Add contact to list in ActiveCampaign. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want ActiveCampaign and SQL Server to do together?
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Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Connecting SQL Server and ActiveCampaign lets your database stay the source of truth for who your contacts are. New or changed rows in SQL Server can create or update contacts, set custom fields and add tags in ActiveCampaign, while tag changes, unsubscribes and other contact events in ActiveCampaign can be written straight back into your tables.
Example flows
What ActiveCampaign and SQL Server can do together
From ActiveCampaign to SQL Server
When Contact unsubscribed from list in ActiveCampaign
then Update Row in SQL Server
When Tag added to contact in ActiveCampaign
then Add Row in SQL Server
From SQL Server to ActiveCampaign
When New or Updated Row in SQL Server
then Add contact to list in ActiveCampaign
When New Row in SQL Server
then Add or update contact by email in ActiveCampaign
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with ActiveCampaign and SQL Server
Triggers and actions 23 triggers · 91 actions
Trigger
Contact unsubscribed from listFires instantly when a contact unsubscribes from a list. Self-registers an ActiveCampaign webhook for the 'unsubscribe' event.
Trigger
Deal task completedFires instantly when a deal task is completed.
Trigger
Email openedFires instantly when a contact opens an email. Self-registering ActiveCampaign webhook on the 'open' event.
Trigger
Link clicked in emailFires instantly when a contact clicks a link in an email. Self-registers an ActiveCampaign webhook for the click event.
Trigger
New contactPolling trigger. Fires when a new contact is created, newest first.
Trigger
New contact added to listTriggers when a new contact is added to a list.
Trigger
New dealPolling trigger. Fires when a new deal is created, newest first.
Trigger
New deal taskFires instantly when a new deal task is created.
Trigger
New listPolling trigger. Fires when a new list is created, newest first.
Trigger
New noteTriggered when a new note is created.
Trigger
New or updated contactPolling trigger. Fires when a contact is created or updated, by most-recent update.
Trigger
New or updated dealTriggers on a new or updated deal.
Trigger
New or updated deal (instant)Triggers when a new deal is created or an existing deal is updated.
Trigger
New tagPolling trigger. Fires when a new tag is created, newest first.
Trigger
New taskTriggered when a new task is created.
Trigger
Tag added to contactTriggers when a tag is added to a contact.
Trigger
Tag removed from contactFires instantly when a tag is removed from a contact.
Trigger
Two-way sync new or updated contactsA trigger for two-way syncing new and updated contacts, with enhanced on-the-fly mapping. Can only be used with enhanced two-way sync actions that support on-the-fly mapping.
Trigger
Two-way sync new or updated dealsA trigger for two-way syncing new and updated deals, with enhanced on-the-fly mapping. Can only be used with enhanced two-way sync actions that support on-the-fly mapping.
Action
Add accountAdds a new account (organization).
Action
Add contactAdds a new contact.
Action
Add contact to automationAdds a contact to an automation by contact ID and automation ID.
Action
Add contact to listSubscribes a contact to a list (status 1) or unsubscribes (status 2) via contactLists.
Action
Add contact via mapped listAdds (upserts) a contact with mapped fields and the target list id. Ports the dev v1 subscriber_add op to the AC v3 contact/sync endpoint.
Action
Add custom contact object recordAdds a record for the specified contact custom object to the specified contact.
Action
Add dealAdds a new deal.
Action
Add deal via mappingsAdds a new deal, accepting pipeline and stage by name (mapped) plus standard deal fields.
Action
Add listCreates a new list.
Action
Add note to contactAdds a note to a contact.
Action
Add or update contact by emailAdds a new contact, or updates the existing contact if the email already exists (sync endpoint).
Action
Add tagCreates a new tag.
Action
Add tag to contactAdds an existing tag to a contact by tag ID and contact ID.
Action
Add taskAdds a new task in ActiveCampaign
Action
Bulk import contactsImport many contacts in one call with tags/list membership.
Action
Clear contact custom field valueClears (empties) the value of the specified custom field for the specified contact.
Action
Create abandoned cartCreates an abandoned cart record via the Deep Data e-commerce integration (ecomOrders with abandonedDate).
Action
Create account associationCreates an account association with a contact ID.
Action
Create a deal noteAdd a note to a deal.
Action
Create a deal stageCreates a new deal stage in the specified pipeline.
Action
Create a deal stage by mapped pipelineCreates a new deal stage in the mapped pipeline.
Action
Create an ecommerce customerCreate a Deep Data ecommerce customer linking a contact to a store.
Action
Create an ecommerce orderCreate a Deep Data ecommerce order record.
Action
Create a noteCreate a free-text note attached to a CRM object.
Action
Create an SMS broadcastCreate a new SMS broadcast message to a recipient list.
Action
Create a pipelineCreates a new pipeline (deal group) in ActiveCampaign.
Action
Create a secondary contactAssociate an additional contact with a deal.
Action
Create or update custom-object recordUpsert a custom-object (schema) record.
Action
Delete contactDeletes a contact by ID.
Action
Delete custom contact object recordDeletes a record from the specified custom contact object.
Action
Delete dealDeletes an existing deal.
Action
Delete deal stageDeletes an existing deal stage.
Action
Delete listDeletes a list by ID.
Action
Delete noteDelete a note by ID.
Action
Delete tagDeletes a tag by ID.
Action
Delete taskDeletes a task by ID in ActiveCampaign
Action
Duplicate campaignDuplicates an ActiveCampaign campaign by ID
Action
Edit campaignEdits an existing campaign in ActiveCampaign
Action
Find account by nameFinds an existing account by name. Returns matching accounts.
Action
Find contact by custom fieldFinds an existing contact by the value of a custom field. Provide the custom field's numeric ID and the value to search for.
Action
Find contacts by custom fieldFinds contacts by the selected custom field. May return zero, one, or multiple contact IDs. Use the "Get contact" action to fetch a contact's details.
Action
Find deal by titleFinds an existing deal by title. An error occurs if a single exact match is not found.
Action
Find user by emailFinds an existing user by email. An error occurs if a matching user is not found.
Action
Get accountReturns account info for the specified account ID.
Action
Get all deal stages from specified pipelineGet all deal stages belonging to a pipeline, looked up by pipeline name. Returns each stage's title (Stage name) and id (Stage ID).
Action
Get automationFetches an automation by ID. An error occurs if the automation is not found.
Action
Get campaignRetrieves a single campaign from ActiveCampaign by its ID.
Action
Get contactGet contact by ID. An error occurs if the contact is not found.
Action
Get contact by emailReturns full contact details for the specified email address. An error occurs if the contact is not found.
Action
Get contact's dealsReturns all deals associated with the specified contact.
Action
Get contact's listsReturns all lists the specified contact belongs to.
Action
Get contact's tagsReturns all tags associated with the specified contact.
Action
Get dealReturns deal info for the specified deal ID.
Action
Get formRetrieve a single ActiveCampaign form by its ID.
Action
Get listReturns a single contact list by its id, including its name, sender information and subscriber counts.
Action
Get noteRetrieve a single note by its ID.
Action
Get scoreRetrieve a single lead/contact scoring rule by its ID.
Action
Get segmentRetrieve a single ActiveCampaign segment by ID.
Action
Get tagFetches a tag by ID. An error occurs if the tag is not found.
Action
Get taskRetrieves a task by ID from ActiveCampaign
Action
List all campaignsList email campaigns.
Action
List all pipelinesList deal pipelines.
Action
List all scoresList the account's lead/contact scoring rules.
Action
List all stagesList deal pipeline stages.
Action
List all tasksList CRM tasks.
Action
List automationsReturns a paginated list of all automations.
Action
List contactsReturns a paginated list of all contacts.
Action
List custom contact object recordsReturns a paginated list of all records for the specified custom contact object.
Action
List dealsReturns a paginated list of all deals.
Action
List listsReturns a paginated list of all contact lists.
Action
List tagsReturns a paginated list of all tags.
Action
Move deal to another stageMove a deal to a different pipeline stage.
Action
Remove contact from automationRemoves a contact from an automation by deleting the contact automation record.
Action
Remove contact from listRemoves a contact from the specified list.
Action
Remove tag from contactRemoves a tag from a contact by the contactTag association ID.
Action
Remove tags from contactRemoves the provided tags (by name, comma-separated) from a contact identified by email or contact ID.
Action
Set automation statusEnables or disables an automation. Set status to '1' to enable or '0' to disable.
Action
Set custom field value for contactCreate or update a contact's custom field value.
Action
Set deal currency custom field valueSet the value for a deal's custom field of the "currency" type
Action
Update accountUpdates the specified account.
Action
Update contactUpdates an existing contact having the specified ID.
Action
Update dealUpdates an existing deal.
Action
Update tagUpdates an existing tag.
Action
Update taskUpdates a task by ID in ActiveCampaign
Trigger
New or Updated RowTriggers when a new row is added or modified.
Trigger
New or Updated Row (Custom Query)Fires for each new or changed row returned by a SELECT statement you write against the connected SQL Server database.
Trigger
New RowTriggers when you add a new row.
Trigger
New TableFires when a new table appears in the connected SQL Server database.
Action
Add RowAdd one row to a table on the connected SQL Server database.
Action
Delete RowDelete the rows in a table whose chosen column equals a value.
Action
Find RowFind the first row in a table whose chosen column matches a value.
Action
Find Rows via Custom QueryRuns a SELECT statement you write against the connected SQL Server database and returns every row it matches.
Action
Find Row via Custom QueryRuns a SELECT statement you write against the connected SQL Server database and returns the first row it matches.
Action
Run Custom StatementRuns a statement you write against the connected SQL Server database that changes data rather than returning rows, and reports how many rows it changed.
Action
Update RowChange column values on every row of a table whose chosen column matches a value.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
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Questions
ActiveCampaign and SQL Server, answered
Can I use my own SELECT statement instead of watching a whole table?
Yes, the New or Updated Row (Custom Query) trigger fires for each new or changed row returned by a SELECT you write, so you can filter to just the records you care about. The agent tests every scenario your query can produce before it goes live.
How do I keep the ActiveCampaign contact id in my database?
After an action like Add or update contact by email returns the contact, you can use Update Row or Run Custom Statement in SQL Server to store the id on the matching row. From then on your lookups can match on that column instead of the email address.
What can start an automation from ActiveCampaign?
Any of ActiveCampaign's 19 triggers in the catalog, including Contact unsubscribed from list, Tag added to contact, Deal task completed and New contact. Describe the moment in plain language and your agent picks the right one.
What can your agent do in SQL Server when something happens in ActiveCampaign?
Any of SQL Server's 7 actions, including Run Custom Statement, Update Row, Add Row and Find Row. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from SQL Server to ActiveCampaign?
Yes. When something happens in SQL Server, your agent can act in ActiveCampaign too. This page covers both directions: SQL Server's triggers and ActiveCampaign's actions are listed here as well.
Do I have to build a connector for ActiveCampaign or SQL Server?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use ActiveCampaign and SQL Server without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.