--- title: "Google Tag Manager integrations and MCP server - APIANT.ai" description: "Connect Google Tag Manager to any other app, or use it from your AI client over MCP. Tag management system for deploying and configuring website/app tracking..." canonical: "https://apiant.ai/connections/google-tag-manager" --- # Google Tag Manager integrations Connect Google Tag Manager to any other app, or use it from your AI client over MCP. Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without code changes. Connects with OAuth [google.com](https://google.com/) **10** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want to automate with Google Tag Manager? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Popular ## Google Tag Manager with the apps people pair it with most - [ **Gmail to Google Tag Manager** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-google-tag-manager) - [ **HubSpot to Google Tag Manager** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-google-tag-manager) - [ **Salesforce to Google Tag Manager** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-google-tag-manager) - [ **Slack to Google Tag Manager** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-google-tag-manager) - [ **Google Sheets to Google Tag Manager** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-google-tag-manager) - [ **Google Calendar to Google Tag Manager** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-google-tag-manager) - [ **Google Drive to Google Tag Manager** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-google-tag-manager) - [ **Mailchimp to Google Tag Manager** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-google-tag-manager) Pair it ## Connect Google Tag Manager with another app - [ **Gmail to Google Tag Manager**](https://apiant.ai/connect/gmail-to-google-tag-manager) - [ **Google Merchant Center to Google Tag Manager**](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **HubSpot to Google Tag Manager**](https://apiant.ai/connect/hubspot-to-google-tag-manager) - [ **Salesforce to Google Tag Manager**](https://apiant.ai/connect/salesforce-to-google-tag-manager) - [ **Slack to Google Tag Manager**](https://apiant.ai/connect/slack-to-google-tag-manager) - [ **Google Sheets to Google Tag Manager**](https://apiant.ai/connect/google-sheets-to-google-tag-manager) - [ **Google Calendar to Google Tag Manager**](https://apiant.ai/connect/google-calendar-to-google-tag-manager) - [ **Google Drive to Google Tag Manager**](https://apiant.ai/connect/google-drive-to-google-tag-manager) - [ **Mailchimp to Google Tag Manager**](https://apiant.ai/connect/mailchimp-to-google-tag-manager) - [ **Stripe to Google Tag Manager**](https://apiant.ai/connect/stripe-to-google-tag-manager) - [ **Shopify to Google Tag Manager**](https://apiant.ai/connect/shopify-to-google-tag-manager) - [ **QuickBooks Online to Google Tag Manager**](https://apiant.ai/connect/quickbooks-online-to-google-tag-manager) - [ **Pipedrive to Google Tag Manager**](https://apiant.ai/connect/pipedrive-to-google-tag-manager) - [ **ActiveCampaign to Google Tag Manager**](https://apiant.ai/connect/activecampaign-to-google-tag-manager) - [ **Notion to Google Tag Manager**](https://apiant.ai/connect/notion-to-google-tag-manager) - [ **Airtable to Google Tag Manager**](https://apiant.ai/connect/airtable-to-google-tag-manager) - [ **Trello to Google Tag Manager**](https://apiant.ai/connect/trello-to-google-tag-manager) - [ **Asana to Google Tag Manager**](https://apiant.ai/connect/asana-to-google-tag-manager) - [ **JIRA to Google Tag Manager**](https://apiant.ai/connect/jira-to-google-tag-manager) - [ **ClickUp to Google Tag Manager**](https://apiant.ai/connect/clickup-to-google-tag-manager) - [ **Zoom to Google Tag Manager**](https://apiant.ai/connect/zoom-to-google-tag-manager) - [ **Discord to Google Tag Manager**](https://apiant.ai/connect/discord-to-google-tag-manager) - [ **Twilio to Google Tag Manager**](https://apiant.ai/connect/twilio-to-google-tag-manager) - [ **SendGrid to Google Tag Manager**](https://apiant.ai/connect/sendgrid-to-google-tag-manager) - [ **Outlook to Google Tag Manager**](https://apiant.ai/connect/outlook-to-google-tag-manager) - [ **Intercom to Google Tag Manager**](https://apiant.ai/connect/intercom-to-google-tag-manager) - [ **Freshdesk to Google Tag Manager**](https://apiant.ai/connect/freshdesk-to-google-tag-manager) - [ **Klaviyo to Google Tag Manager**](https://apiant.ai/connect/klaviyo-to-google-tag-manager) - [ **Brevo to Google Tag Manager**](https://apiant.ai/connect/brevo-to-google-tag-manager) - [ **Typeform to Google Tag Manager**](https://apiant.ai/connect/typeform-to-google-tag-manager) - [ **JotForm to Google Tag Manager**](https://apiant.ai/connect/jotform-to-google-tag-manager) - [ **Calendly to Google Tag Manager**](https://apiant.ai/connect/calendly-to-google-tag-manager) - [ **PandaDoc to Google Tag Manager**](https://apiant.ai/connect/pandadoc-to-google-tag-manager) - [ **Webflow to Google Tag Manager**](https://apiant.ai/connect/webflow-to-google-tag-manager) - [ **Wix to Google Tag Manager**](https://apiant.ai/connect/wix-to-google-tag-manager) - [ **Instagram to Google Tag Manager**](https://apiant.ai/connect/instagram-to-google-tag-manager) - [ **OpenAI to Google Tag Manager**](https://apiant.ai/connect/openai-to-google-tag-manager) - [ **OneDrive to Google Tag Manager**](https://apiant.ai/connect/onedrive-to-google-tag-manager) - [ **Google Docs to Google Tag Manager**](https://apiant.ai/connect/google-docs-to-google-tag-manager) - [ **Ontraport to Google Tag Manager**](https://apiant.ai/connect/ontraport-to-google-tag-manager) - [ **Freshworks CRM to Google Tag Manager**](https://apiant.ai/connect/freshworks-crm-to-google-tag-manager) - [ **GoHighLevel to Google Tag Manager**](https://apiant.ai/connect/gohighlevel-to-google-tag-manager) - [ **Capsule CRM to Google Tag Manager**](https://apiant.ai/connect/capsule-crm-to-google-tag-manager) - [ **Copper to Google Tag Manager**](https://apiant.ai/connect/copper-to-google-tag-manager) - [ **Streak to Google Tag Manager**](https://apiant.ai/connect/streak-to-google-tag-manager) - [ **NetHunt CRM to Google Tag Manager**](https://apiant.ai/connect/nethunt-crm-to-google-tag-manager) - [ **MINDBODY to Google Tag Manager**](https://apiant.ai/connect/mindbody-to-google-tag-manager) - [ **PostgreSQL to Google Tag Manager**](https://apiant.ai/connect/postgresql-to-google-tag-manager) - [ **MySQL to Google Tag Manager**](https://apiant.ai/connect/mysql-to-google-tag-manager) - [ **Vercel to Google Tag Manager**](https://apiant.ai/connect/vercel-to-google-tag-manager) - [ **PagerDuty to Google Tag Manager**](https://apiant.ai/connect/pagerduty-to-google-tag-manager) - [ **Gravity Forms to Google Tag Manager**](https://apiant.ai/connect/gravity-forms-to-google-tag-manager) - [ **HubSpot Enterprise to Google Tag Manager**](https://apiant.ai/connect/hubspot-enterprise-to-google-tag-manager) - [ **Google Forms to Google Tag Manager**](https://apiant.ai/connect/google-forms-to-google-tag-manager) - [ **Facebook Lead Ads to Google Tag Manager**](https://apiant.ai/connect/facebook-lead-ads-to-google-tag-manager) - [ **monday.com to Google Tag Manager**](https://apiant.ai/connect/monday-com-to-google-tag-manager) - [ **Google Ads to Google Tag Manager**](https://apiant.ai/connect/google-ads-to-google-tag-manager) - [ **Google Tasks to Google Tag Manager**](https://apiant.ai/connect/google-tasks-to-google-tag-manager) - [ **Telegram to Google Tag Manager**](https://apiant.ai/connect/telegram-to-google-tag-manager) - [ **MailerLite to Google Tag Manager**](https://apiant.ai/connect/mailerlite-to-google-tag-manager) What your agent can do with Google Tag Manager ## Triggers and actions 10 actions - Action **Create Tag** Creates a tag in a Tag Manager workspace, such as a Custom HTML tag, and sets which triggers fire it. - Action **Create Version** Creates a container version from a workspace's changes. The workspace is consumed once its version is created. - Action **Create Workspace** Creates a new workspace in a container to hold draft changes. - Action **Delete Tag** Deletes a tag from a Tag Manager workspace. - Action **List Accounts** Returns the Tag Manager accounts the connected user can access. - Action **List Containers** Returns the containers in a Tag Manager account. - Action **List Tags** Returns the tags in a Tag Manager workspace. - Action **List Workspaces** Returns the workspaces in a Tag Manager container. - Action **Publish Version** Publishes a container version so it becomes the live version on every site using the container. - Action **Update Tag** Updates a tag's name, HTML, settings, firing triggers or notes in a Tag Manager workspace; fields left blank are kept. Reviews ## What our customers say Questions ## Google Tag Manager, answered ### ### Is there a Google Tag Manager MCP server? APIANT's MCP server at https://mcp.apiant.ai works with Google Tag Manager. Add that address to any AI client that takes a remote MCP server and sign in once in your browser. Your client can then run Google Tag Manager actions on demand, or have APIANT build, test and run automations that use Google Tag Manager. Nothing to install. ### ### What can your agent do in Google Tag Manager? Any of Google Tag Manager's 10 actions, including Create Tag, Create Version, Create Workspace and Update Tag. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can I use Google Tag Manager directly from Claude, ChatGPT or Cursor? Yes. Connect your AI client to APIANT once and it works with Google Tag Manager two ways. Ask it to do something in Google Tag Manager once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running on its own. A one-off action uses your plan's tasks the same way an automation step does. ### ### Do I need to write code against the Google Tag Manager API? No. APIANT connects to the Google Tag Manager API for you, and you sign in to Google Tag Manager once with OAuth. Describe what you want in plain language and your agent builds it on the Google Tag Manager triggers and actions in the catalog. If you need an endpoint that is not there yet, your agent reads the Google Tag Manager API documentation and adds it. ### ### Which apps can Google Tag Manager connect to? Any app in the catalog; the list on this page pairs Google Tag Manager with each of them. If the other app is missing, point your agent at its API documentation and it builds the connector. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.