--- title: "Facebook Conversions integrations and MCP server - APIANT.ai" description: "Connect Facebook Conversions to any other app, or use it from your AI client over MCP. Facebook’s Conversions lets you send information about important..." canonical: "https://apiant.ai/connections/facebook-conversions" --- # Facebook Conversions integrations Connect Facebook Conversions to any other app, or use it from your AI client over MCP. Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions. Connects with an API key [facebook.com](https://facebook.com/) **4** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want to automate with Facebook Conversions? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Popular ## Facebook Conversions with the apps people pair it with most - [ **HubSpot to Facebook Conversions** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-facebook-conversions) - [ **Salesforce to Facebook Conversions** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-facebook-conversions) - [ **Slack to Facebook Conversions** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-facebook-conversions) - [ **Google Sheets to Facebook Conversions** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-facebook-conversions) - [ **Gmail to Facebook Conversions** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-facebook-conversions) - [ **Google Calendar to Facebook Conversions** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-facebook-conversions) - [ **Google Drive to Facebook Conversions** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-facebook-conversions) - [ **Mailchimp to Facebook Conversions** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-facebook-conversions) Pair it ## Connect Facebook Conversions with another app - [ **HubSpot to Facebook Conversions**](https://apiant.ai/connect/hubspot-to-facebook-conversions) - [ **Salesforce to Facebook Conversions**](https://apiant.ai/connect/salesforce-to-facebook-conversions) - [ **Slack to Facebook Conversions**](https://apiant.ai/connect/slack-to-facebook-conversions) - [ **Google Sheets to Facebook Conversions**](https://apiant.ai/connect/google-sheets-to-facebook-conversions) - [ **Gmail to Facebook Conversions**](https://apiant.ai/connect/gmail-to-facebook-conversions) - [ **Google Calendar to Facebook Conversions**](https://apiant.ai/connect/google-calendar-to-facebook-conversions) - [ **Google Drive to Facebook Conversions**](https://apiant.ai/connect/google-drive-to-facebook-conversions) - [ **Mailchimp to Facebook Conversions**](https://apiant.ai/connect/mailchimp-to-facebook-conversions) - [ **Stripe to Facebook Conversions**](https://apiant.ai/connect/stripe-to-facebook-conversions) - [ **Shopify to Facebook Conversions**](https://apiant.ai/connect/shopify-to-facebook-conversions) - [ **QuickBooks Online to Facebook Conversions**](https://apiant.ai/connect/quickbooks-online-to-facebook-conversions) - [ **Pipedrive to Facebook Conversions**](https://apiant.ai/connect/pipedrive-to-facebook-conversions) - [ **ActiveCampaign to Facebook Conversions**](https://apiant.ai/connect/activecampaign-to-facebook-conversions) - [ **Notion to Facebook Conversions**](https://apiant.ai/connect/notion-to-facebook-conversions) - [ **Airtable to Facebook Conversions**](https://apiant.ai/connect/airtable-to-facebook-conversions) - [ **Trello to Facebook Conversions**](https://apiant.ai/connect/trello-to-facebook-conversions) - [ **Asana to Facebook Conversions**](https://apiant.ai/connect/asana-to-facebook-conversions) - [ **JIRA to Facebook Conversions**](https://apiant.ai/connect/jira-to-facebook-conversions) - [ **ClickUp to Facebook Conversions**](https://apiant.ai/connect/clickup-to-facebook-conversions) - [ **Zoom to Facebook Conversions**](https://apiant.ai/connect/zoom-to-facebook-conversions) - [ **Discord to Facebook Conversions**](https://apiant.ai/connect/discord-to-facebook-conversions) - [ **Twilio to Facebook Conversions**](https://apiant.ai/connect/twilio-to-facebook-conversions) - [ **SendGrid to Facebook Conversions**](https://apiant.ai/connect/sendgrid-to-facebook-conversions) - [ **Outlook to Facebook Conversions**](https://apiant.ai/connect/outlook-to-facebook-conversions) - [ **Intercom to Facebook Conversions**](https://apiant.ai/connect/intercom-to-facebook-conversions) - [ **Freshdesk to Facebook Conversions**](https://apiant.ai/connect/freshdesk-to-facebook-conversions) - [ **Klaviyo to Facebook Conversions**](https://apiant.ai/connect/klaviyo-to-facebook-conversions) - [ **Brevo to Facebook Conversions**](https://apiant.ai/connect/brevo-to-facebook-conversions) - [ **Typeform to Facebook Conversions**](https://apiant.ai/connect/typeform-to-facebook-conversions) - [ **JotForm to Facebook Conversions**](https://apiant.ai/connect/jotform-to-facebook-conversions) - [ **Calendly to Facebook Conversions**](https://apiant.ai/connect/calendly-to-facebook-conversions) - [ **PandaDoc to Facebook Conversions**](https://apiant.ai/connect/pandadoc-to-facebook-conversions) - [ **Webflow to Facebook Conversions**](https://apiant.ai/connect/webflow-to-facebook-conversions) - [ **Wix to Facebook Conversions**](https://apiant.ai/connect/wix-to-facebook-conversions) - [ **Instagram to Facebook Conversions**](https://apiant.ai/connect/instagram-to-facebook-conversions) - [ **OpenAI to Facebook Conversions**](https://apiant.ai/connect/openai-to-facebook-conversions) - [ **OneDrive to Facebook Conversions**](https://apiant.ai/connect/onedrive-to-facebook-conversions) - [ **Google Docs to Facebook Conversions**](https://apiant.ai/connect/google-docs-to-facebook-conversions) - [ **Ontraport to Facebook Conversions**](https://apiant.ai/connect/ontraport-to-facebook-conversions) - [ **Freshworks CRM to Facebook Conversions**](https://apiant.ai/connect/freshworks-crm-to-facebook-conversions) - [ **GoHighLevel to Facebook Conversions**](https://apiant.ai/connect/gohighlevel-to-facebook-conversions) - [ **Capsule CRM to Facebook Conversions**](https://apiant.ai/connect/capsule-crm-to-facebook-conversions) - [ **Copper to Facebook Conversions**](https://apiant.ai/connect/copper-to-facebook-conversions) - [ **Streak to Facebook Conversions**](https://apiant.ai/connect/streak-to-facebook-conversions) - [ **NetHunt CRM to Facebook Conversions**](https://apiant.ai/connect/nethunt-crm-to-facebook-conversions) - [ **MINDBODY to Facebook Conversions**](https://apiant.ai/connect/mindbody-to-facebook-conversions) - [ **PostgreSQL to Facebook Conversions**](https://apiant.ai/connect/postgresql-to-facebook-conversions) - [ **MySQL to Facebook Conversions**](https://apiant.ai/connect/mysql-to-facebook-conversions) - [ **Vercel to Facebook Conversions**](https://apiant.ai/connect/vercel-to-facebook-conversions) - [ **PagerDuty to Facebook Conversions**](https://apiant.ai/connect/pagerduty-to-facebook-conversions) - [ **Gravity Forms to Facebook Conversions**](https://apiant.ai/connect/gravity-forms-to-facebook-conversions) - [ **HubSpot Enterprise to Facebook Conversions**](https://apiant.ai/connect/hubspot-enterprise-to-facebook-conversions) - [ **Google Forms to Facebook Conversions**](https://apiant.ai/connect/google-forms-to-facebook-conversions) - [ **Facebook Lead Ads to Facebook Conversions**](https://apiant.ai/connect/facebook-lead-ads-to-facebook-conversions) - [ **monday.com to Facebook Conversions**](https://apiant.ai/connect/monday-com-to-facebook-conversions) - [ **Google Ads to Facebook Conversions**](https://apiant.ai/connect/google-ads-to-facebook-conversions) - [ **Google Tasks to Facebook Conversions**](https://apiant.ai/connect/google-tasks-to-facebook-conversions) - [ **Telegram to Facebook Conversions**](https://apiant.ai/connect/telegram-to-facebook-conversions) - [ **MailerLite to Facebook Conversions**](https://apiant.ai/connect/mailerlite-to-facebook-conversions) - [ **Google Contacts to Facebook Conversions**](https://apiant.ai/connect/google-contacts-to-facebook-conversions) What your agent can do with Facebook Conversions ## Triggers and actions 4 actions - Action **Send Funnel Event** Sends a lead's progress through your sales funnel to your Meta dataset, so Meta can optimize lead ads for leads that convert. - Action **Send Lead Event** Sends a lead event to your Meta dataset through the Conversions API so Meta can attribute it to your ads. - Action **Send Other Event** Sends any standard or custom event to your Meta dataset through the Conversions API. - Action **Send Purchase Event** Sends a purchase to your Meta dataset through the Conversions API so Meta can attribute it to your ads. Reviews ## What our customers say Questions ## Facebook Conversions, answered ### ### Is there a Facebook Conversions MCP server? APIANT's MCP server at https://mcp.apiant.ai works with Facebook Conversions. Add that address to any AI client that takes a remote MCP server and sign in once in your browser. Your client can then run Facebook Conversions actions on demand, or have APIANT build, test and run automations that use Facebook Conversions. Nothing to install. ### ### What can your agent do in Facebook Conversions? Any of Facebook Conversions's 4 actions, including Send Funnel Event, Send Lead Event, Send Other Event and Send Purchase Event. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can I use Facebook Conversions directly from Claude, ChatGPT or Cursor? Yes. Connect your AI client to APIANT once and it works with Facebook Conversions two ways. Ask it to do something in Facebook Conversions once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running on its own. A one-off action uses your plan's tasks the same way an automation step does. ### ### Do I need to write code against the Facebook Conversions API? No. APIANT connects to the Facebook Conversions API for you, with your Facebook Conversions API key. Describe what you want in plain language and your agent builds it on the Facebook Conversions triggers and actions in the catalog. If you need an endpoint that is not there yet, your agent reads the Facebook Conversions API documentation and adds it. ### ### Which apps can Facebook Conversions connect to? Any app in the catalog; the list on this page pairs Facebook Conversions with each of them. If the other app is missing, point your agent at its API documentation and it builds the connector. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.