Integration
Connect Zoho CRM to Retell AI
When something happens in Zoho CRM, your agent does the next thing in Retell AI. Describe it and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Zoho CRM and Retell AI to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiAny client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Zoho CRM can start in Retell AI
When New or updated record in Zoho CRM
then Add Agent in Retell AI
When New record in Zoho CRM
then Create Knowledge Base in Retell AI
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Zoho CRM and Retell AI
Triggers and actions 2 triggers · 40 actions
Trigger
New or updated recordFires when a record is created or updated in the specified Zoho CRM module. Polls newest-first by Modified Time.
Trigger
New recordFires when a new record is created in the specified Zoho CRM module. Polls newest-first by Created Time.
Action
Add noteAdds a note to a record in any supported Zoho CRM module.
Action
Add or update record (upsert)Insert a record, or update it if a duplicate is found, in the specified Zoho CRM module.
Action
Add tag to recordAdd one or more tags (comma-separated names) to a record in the specified module.
Action
Convert leadConvert a lead into a contact, account, and optionally a deal. Pass conversion options (e.g. Deals, assign_to) as the Conversion object.
Action
Create recordCreate a new record in the specified Zoho CRM module.
Action
Delete recordDelete a record by ID from the specified Zoho CRM module.
Action
Find recordsSearch for records in a module using Zoho CRM criteria, e.g. (Email:equals:foo@bar.com). Returns up to 200 matching records.
Action
Get recordRetrieve a single record by ID from the specified Zoho CRM module.
Action
List notesLists notes across all records in Zoho CRM (requires an administrator profile).
Action
List usersRetrieves users in the Zoho CRM organization, optionally filtered by user type or IDs.
Action
Query records (COQL)Run a Zoho CRM Object Query Language (COQL) SELECT statement and return the matching records.
Action
Remove tag from recordRemove one or more tags (comma-separated names) from a record in the specified module.
Action
Update recordUpdate an existing record by ID in the specified Zoho CRM module.
Action
Add AgentCreate a new Retell AI voice agent attached to a response engine (Retell LLM, custom LLM, or conversation flow) and a voice.
Action
Create Knowledge BaseCreate a new Retell AI knowledge base from texts, URLs and/or a file.
Action
Create Retell LLMCreate a new Retell LLM Response Engine that can be attached to an agent. This is used to generate response output for the agent.
Action
Delete AgentDeletes an existing Retell AI agent, including all of its versions.
Action
Delete Knowledge BaseDelete an existing knowledge base.
Action
Delete Phone NumberDelete a phone number from your Retell AI account.
Action
Delete Retell LLMDelete a Retell LLM response engine.
Action
Get a CallRetrieves the full details of a Retell AI call (phone or web): status, transcript, recording links, post-call analysis, cost and latency.
Action
Get an AgentRetrieve the full configuration of a Retell AI voice agent.
Action
Get a Phone NumberRetrieve the details of one phone number in your Retell AI account, including its bound agents, nickname and webhook settings.
Action
Get a Retell LLMRetrieve the details of a Retell LLM response engine, including its prompt, model, tools and states.
Action
Get a VoiceRetrieve the details of a single Retell AI voice: its name, provider, accent, gender, age and a preview audio link.
Action
Get ConcurrencyGets your Retell AI organization's current number of ongoing calls and its concurrency limits.
Action
Get Knowledge BaseRetrieve the details of a knowledge base, including its processing status and sources.
Action
Import Phone NumberImport a phone number from your own telephony provider (for example a Twilio elastic SIP trunk) into Retell AI and optionally bind agents to it.
Action
List AgentsLists the voice and chat agents in the Retell AI account, optionally filtered by channel or by a name/id search.
Action
List CallsList calls in the Retell AI account, newest first by default, optionally filtered by agent, status, direction, numbers, time range and more. Returns up to 1000 calls; transcripts and recording URLs are not included (use Get a Call for those).
Action
List Knowledge BasesList all knowledge bases in the Retell AI account.
Action
List Phone NumbersLists the phone numbers in your Retell AI account (up to 1000).
Action
List Retell LLMsLists the Retell LLM response engines in the account.
Action
List VoicesList all voices available to the Retell AI account.
Action
Make a Phone CallStart a new outbound phone call from one of your Retell numbers, handled by a Retell voice agent.
Action
Register Phone CallRegister a phone call placed through your own (custom) telephony, so Retell issues a call id your telephony can connect the audio to.
Action
Update AgentUpdates an existing Retell AI voice agent's latest draft version. Only the fields you fill in are changed.
Action
Update CallUpdate the metadata, data storage setting or custom attributes of an existing Retell AI call.
Action
Update Phone NumberUpdates the agents, nickname, webhooks, country restrictions, SIP trunk and fallback settings of a phone number in Retell AI. Only the fields you fill in are changed.
Action
Update Retell LLMUpdate an existing Retell LLM response engine's configuration (prompt, model, etc).
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Zoho CRM and Retell AI, answered
What can start an automation from Zoho CRM?
Any of Zoho CRM's 2 triggers in the catalog, including New or updated record and New record. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Retell AI when something happens in Zoho CRM?
Any of Retell AI's 27 actions, including Create Knowledge Base, Create Retell LLM, Update Agent and Update Call. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Retell AI to Zoho CRM?
Retell AI has no triggers in the catalog today, so automations start in Zoho CRM. If you need the other direction, ask: your agent reads Retell AI's API documentation and adds it.
Do I have to build a connector for Zoho CRM or Retell AI?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.