--- title: "Connect Zendesk Messaging to Marketo - APIANT.ai" description: "When \"New Conversation Message\" fires in Zendesk Messaging, your agent runs \"Add Leads to List\" in Marketo." canonical: "https://apiant.ai/connect/zendesk-messaging-to-marketo" --- # Connect Zendesk Messaging to Marketo When **New Conversation Message** fires in [Zendesk Messaging](https://apiant.ai/connections/zendesk-messaging), your agent runs **Add Leads to List** in [Marketo](https://apiant.ai/connections/marketo). Describe the whole flow and it is built, tested on every scenario and kept running. Zendesk Messaging **1** trigger Zendesk Messaging **3** actions Marketo **32** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Zendesk Messaging and Marketo to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Zendesk Messaging can start in Marketo - When **New Conversation Message** in Zendesk Messaging then **Add Leads to List** in Marketo - When **New Conversation Message** in Zendesk Messaging then **Create or Update Lead** in Marketo Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Zendesk Messaging and Marketo ## Triggers and actions 1 trigger · 35 actions - Trigger **New Conversation Message** Triggers instantly on every new message in a Zendesk messaging conversation, from the customer or from your business. Check "author_type": it is "user" for the customer's messages, so an automation that replies should only act on those. - Action **Find Conversation** Finds a customer's messaging conversation from their messaging ID. - Action **Get Conversation Messages** Returns the most recent messages in a messaging conversation, from both the customer and the business. - Action **Send Message** Sends a reply into a customer's messaging conversation as your business. - Action **Add Leads to List** Adds leads to a static list. - Action **Create or Update Lead** Creates a lead, or updates the existing lead with the same email. - Action **Delete company** Deletes one or more company records in Marketo, identified by Marketo id or by external company id. - Action **Delete Lead** Deletes a lead. - Action **Find companies** Finds Marketo companies whose chosen field matches any of the values you supply, returning up to 300 matching company records. - Action **Find Leads** Finds leads whose field matches any of the given values. - Action **Find opportunities** Finds opportunities whose chosen field matches one of the values you supply, returning up to 300 matching opportunities. - Action **Find program members** Finds members of a Marketo program whose chosen field matches one of the given values, returning up to 300 members. - Action **Get Activity Types** Returns every activity type, with its ID and attributes. - Action **Get Campaigns** Returns smart campaigns, optionally limited by name, program or workspace. - Action **Get Custom Object Records** Finds custom object records whose field matches any of the given values. - Action **Get email** Returns a Marketo email asset by its id, including subject, from/reply addresses, folder, template and approval status. - Action **Get Lead Activities** Returns lead activities of the given types since a paging token. - Action **Get Lead by Id** Returns one lead by its ID. - Action **Get Lead Field Names** Returns every lead field, with its API name, label and data type. - Action **Get Leads by List Id** Returns the leads in a static list. - Action **Get List by Id** Returns one static list by its ID. - Action **Get Lists** Returns static lists, optionally limited by name, program or workspace. - Action **Get Paging Token** Returns a paging token that starts reading activities from a date. - Action **Get program** Returns a Marketo program by its id, including its type, channel, status, folder, tags and period costs. - Action **List emails** Returns the email assets in your Marketo instance, optionally filtered by status, folder or last-updated date range. - Action **List programs** Returns the programs in your Marketo instance, optionally filtered by program, folder or workspace, or by last-updated date range. - Action **List smart campaigns** Returns the smart campaigns in your Marketo instance, optionally limited to a folder or program, an update-date window, or active campaigns only. - Action **Merge Leads** Merges one or more leads into a winning lead. - Action **Remove Leads from List** Removes leads from a static list. - Action **Request Campaign** Runs leads through a trigger smart campaign. - Action **Schedule Campaign** Schedules a batch smart campaign to run. - Action **Send sample email** Sends a sample of a Marketo email asset to an address, optionally populating tokens and dynamic content as a chosen lead. - Action **Sync Companies** Creates or updates companies. - Action **Sync Custom Object** Creates or updates custom object records. - Action **Sync Opportunities** Creates or updates opportunities. - Action **Update lead program status** Changes the program status (for example "Registered" or "Attended") of one or more leads that are already members of a Marketo program. ## Each app on its own - [ **Zendesk Messaging** Read and reply to customer conversations from Zendesk messaging (the Web Widget, mobile SDK and social...](https://apiant.ai/connections/zendesk-messaging) - [ **Marketo** Marketo provides powerful marketing automation software: email, lead management, analytics, and more.](https://apiant.ai/connections/marketo) Reviews ## What our customers say ## More from Zendesk Messaging - [ **Zendesk Messaging to Base64 Encoder/Decoder** Easily convert any file type to a Base64 encoded string and vice versa using our free online converter.](https://apiant.ai/connect/zendesk-messaging-to-base64-encoder-decoder) - [ **Zendesk Messaging to Microsoft Learn Catalog** Catalog API for Microsoft Learn training content, listing learning paths, modules, and certification exams.](https://apiant.ai/connect/zendesk-messaging-to-microsoft-learn-catalog) - [ **Zendesk Messaging to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/zendesk-messaging-to-zoom) - [ **Zendesk Messaging to LinkedIn** LinkedIn is a professional networking platform enabling job seekers, companies, and thought leaders to...](https://apiant.ai/connect/zendesk-messaging-to-linkedin) - [ **Zendesk Messaging to Facebook** Facebook is a social media and advertising platform used by individuals and businesses to connect, share...](https://apiant.ai/connect/zendesk-messaging-to-facebook) - [ **Zendesk Messaging to Anthropic** Anthropic builds Claude, a family of large language models.](https://apiant.ai/connect/zendesk-messaging-to-anthropic) ## More into Marketo - [ **HubSpot to Marketo** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-marketo) - [ **Salesforce to Marketo** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-marketo) - [ **Slack to Marketo** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-marketo) - [ **Google Sheets to Marketo** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-marketo) - [ **Gmail to Marketo** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-marketo) - [ **Google Calendar to Marketo** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-marketo) Questions ## Zendesk Messaging and Marketo, answered ### ### What can start an automation from Zendesk Messaging? Any of Zendesk Messaging's 1 trigger in the catalog, including New Conversation Message. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Marketo when something happens in Zendesk Messaging? Any of Marketo's 32 actions, including Create or Update Lead, Send sample email, Update lead program status and Add Leads to List. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Marketo to Zendesk Messaging? Marketo has no triggers in the catalog today, so automations start in Zendesk Messaging. If you need the other direction, ask: your agent reads Marketo's API documentation and adds it. ### ### Do I have to build a connector for Zendesk Messaging or Marketo? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Zendesk Messaging and Marketo without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.