--- title: "Connect Willo to Snapchat Marketing - APIANT.ai" description: "When \"List Users\" fires in Willo, your agent runs \"Add custom audience segment\" in Snapchat Marketing." canonical: "https://apiant.ai/connect/willo-to-snapchat-marketing" --- # Connect Willo to Snapchat Marketing When **List Users** fires in [Willo](https://apiant.ai/connections/willo), your agent runs **Add custom audience segment** in [Snapchat Marketing](https://apiant.ai/connections/snapchat-marketing). Describe the whole flow and it is built, tested on every scenario and kept running. Willo **1** trigger Willo **19** actions Snapchat Marketing **3** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Willo and Snapchat Marketing to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Willo can start in Snapchat Marketing - When **List Users** in Willo then **Add custom audience segment** in Snapchat Marketing - When **List Users** in Willo then **Get audience segment** in Snapchat Marketing Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Willo and Snapchat Marketing ## Triggers and actions 1 trigger · 22 actions - Trigger **List Users** Triggers when a new user is added to your Willo account. - Action **Accept Candidate** Marks a participant in a Willo interview as Accepted and returns the updated participant. Can also update the participant's name, phone number and custom ID in the same step. - Action **Add department** Creates a new department in your Willo organisation and returns the department, including its key and branding. - Action **Add interview from template** Creates a new interview in Willo from one of your interview templates and returns the new interview. - Action **Create Company** Creates a new company as a child organisation under your Willo organisation, with the owner you name. - Action **Create Interview** Creates a new video interview in Willo with its questions, department, message templates and settings. - Action **Delete interview** Deletes an interview from your Willo account. - Action **Delete participant** Deletes a participant from Willo. Returns whether the deletion was confirmed. - Action **Get interview** Returns a Willo interview by its key, including its questions, owner, department, reviewers, message templates and settings. An error occurs if the interview is not found. - Action **Get participant** Returns a Willo participant (candidate) with their contact details, status, interview, department, scores and answers. - Action **Get user** Returns a Willo user's details, including email, full name, phone, role and status. - Action **Invite Someone** Invites a person to a Willo interview as a participant and returns the new participant with their invite link. - Action **List departments** Returns the departments in your Willo organisation, optionally filtered by name, owner email or owner. - Action **List interviews** Returns the interviews in your Willo account, optionally narrowed by department, owner or a search term, and sorted the way you choose. - Action **List message templates** Returns the message templates (email and SMS) in your Willo account, optionally filtered by title, type or trigger. - Action **List participants** Returns the participants in your Willo account, optionally narrowed to an interview, department or owner, or by a text search. - Action **List users** Returns the users in your Willo account with their key, email and full name. - Action **Reject Candidate** Rejects a candidate by setting the participant's status to Rejected, optionally updating their name, phone or custom ID. - Action **Update interview** Updates an existing interview's details, questions, reviewers, message templates and settings, changing only the values you provide. Returns the updated interview. - Action **Update participant** Updates a participant's name, phone, status (Accepted or Rejected) or your own reference ID. - Action **Add custom audience segment** Creates a Customer List audience segment in a Snapchat ad account. - Action **Get audience segment** Returns one custom audience segment with its name, description, retention and status. - Action **List ad accounts** Lists all ad accounts belonging to a Snapchat organization. ## Each app on its own - [ **Willo** Willo helps you get answers to your questions faster with video interviewing.](https://apiant.ai/connections/willo) - [ **Snapchat Marketing** API for creating and managing ad campaigns, audiences, and creative on the Snapchat advertising platform.](https://apiant.ai/connections/snapchat-marketing) Reviews ## What our customers say ## More from Willo - [ **Willo to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/willo-to-zoom) - [ **Willo to Wix** The Wix website builder gives businesses of any size the tools to create, manage and grow a fully integrated...](https://apiant.ai/connect/willo-to-wix) - [ **Willo to LinkedIn** LinkedIn is a professional networking platform enabling job seekers, companies, and thought leaders to...](https://apiant.ai/connect/willo-to-linkedin) - [ **Willo to Facebook** Facebook is a social media and advertising platform used by individuals and businesses to connect, share...](https://apiant.ai/connect/willo-to-facebook) - [ **Willo to Anthropic** Anthropic builds Claude, a family of large language models.](https://apiant.ai/connect/willo-to-anthropic) - [ **Willo to Supabase** Supabase is an open-source backend-as-a-service providing a Postgres database, authentication, storage, and...](https://apiant.ai/connect/willo-to-supabase) ## More into Snapchat Marketing - [ **Vercel to Snapchat Marketing** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/vercel-to-snapchat-marketing) - [ **Open Government, South Australian Government to Snapchat Marketing** South Australian Government Open Data. Public open-data portal — search dataset catalogs and retrieve...](https://apiant.ai/connect/open-government-south-australian-government-to-snapchat-marketing) - [ **HubSpot to Snapchat Marketing** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-snapchat-marketing) - [ **Salesforce to Snapchat Marketing** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-snapchat-marketing) - [ **Slack to Snapchat Marketing** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-snapchat-marketing) - [ **Google Sheets to Snapchat Marketing** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-snapchat-marketing) Questions ## Willo and Snapchat Marketing, answered ### ### What can start an automation from Willo? Any of Willo's 1 trigger in the catalog, including List Users. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Snapchat Marketing when something happens in Willo? Any of Snapchat Marketing's 3 actions, including Add custom audience segment, Get audience segment and List ad accounts. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Snapchat Marketing to Willo? Snapchat Marketing has no triggers in the catalog today, so automations start in Willo. If you need the other direction, ask: your agent reads Snapchat Marketing's API documentation and adds it. ### ### Do I have to build a connector for Willo or Snapchat Marketing? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Willo and Snapchat Marketing without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.