---
title: "Connect Willo to Iterable - APIANT.ai"
description: "When \"List Users\" fires in Willo, your agent runs \"Add user to list\" in Iterable."
canonical: "https://apiant.ai/connect/willo-to-iterable"
---

# Connect Willo to Iterable

When **List Users** fires in [Willo](https://apiant.ai/connections/willo), your agent runs **Add user to list** in [Iterable](https://apiant.ai/connections/iterable). Describe the whole flow and it is built, tested on every scenario and kept running.

Willo **1** trigger Willo **19** actions Iterable **23** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Willo and Iterable to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Willo can start in Iterable

- When **List Users** in Willo then **Add user to list** in Iterable
- When **List Users** in Willo then **Create a User** in Iterable

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Willo and Iterable

## Triggers and actions 1 trigger · 42 actions

- Trigger

**List Users**

Triggers when a new user is added to your Willo account.

- Action

**Accept Candidate**

Marks a participant in a Willo interview as Accepted and returns the updated participant. Can also update the participant's name, phone number and custom ID in the same step.

- Action

**Add department**

Creates a new department in your Willo organisation and returns the department, including its key and branding.

- Action

**Add interview from template**

Creates a new interview in Willo from one of your interview templates and returns the new interview.

- Action

**Create Company**

Creates a new company as a child organisation under your Willo organisation, with the owner you name.

- Action

**Create Interview**

Creates a new video interview in Willo with its questions, department, message templates and settings.

- Action

**Delete interview**

Deletes an interview from your Willo account.

- Action

**Delete participant**

Deletes a participant from Willo. Returns whether the deletion was confirmed.

- Action

**Get interview**

Returns a Willo interview by its key, including its questions, owner, department, reviewers, message templates and settings. An error occurs if the interview is not found.

- Action

**Get participant**

Returns a Willo participant (candidate) with their contact details, status, interview, department, scores and answers.

- Action

**Get user**

Returns a Willo user's details, including email, full name, phone, role and status.

- Action

**Invite Someone**

Invites a person to a Willo interview as a participant and returns the new participant with their invite link.

- Action

**List departments**

Returns the departments in your Willo organisation, optionally filtered by name, owner email or owner.

- Action

**List interviews**

Returns the interviews in your Willo account, optionally narrowed by department, owner or a search term, and sorted the way you choose.

- Action

**List message templates**

Returns the message templates (email and SMS) in your Willo account, optionally filtered by title, type or trigger.

- Action

**List participants**

Returns the participants in your Willo account, optionally narrowed to an interview, department or owner, or by a text search.

- Action

**List users**

Returns the users in your Willo account with their key, email and full name.

- Action

**Reject Candidate**

Rejects a candidate by setting the participant's status to Rejected, optionally updating their name, phone or custom ID.

- Action

**Update interview**

Updates an existing interview's details, questions, reviewers, message templates and settings, changing only the values you provide. Returns the updated interview.

- Action

**Update participant**

Updates a participant's name, phone, status (Accepted or Rejected) or your own reference ID.

- Action

**Add email template**

Creates an email template, or updates every email template that already has the same client template ID.

- Action

**Add list**

Creates a new static list in Iterable and returns its id.

- Action

**Add user to list**

Adds a user, identified by email or user ID, to a static Iterable list, optionally updating their profile data.

- Action

**Create a User**

Creates a user profile in Iterable (or updates it if one already exists), identified by email or user ID, with any profile data you supply.

- Action

**Delete catalog item**

Deletes an item from an Iterable catalog. Deletion is asynchronous, so the item may take a moment to disappear.

- Action

**Delete list**

Deletes a list from your Iterable project.

- Action

**Delete user**

Deletes an Iterable user by email address. Deletion is processed asynchronously.

- Action

**Get catalog item**

Returns one item from an Iterable catalog, including all of its field values.

- Action

**Get email template**

Returns an email template by its ID, including its HTML and plain-text content, subject, sender details and metadata.

- Action

**Get user**

Returns an Iterable user profile, including all its data fields, looked up by email address.

- Action

**List lists**

Returns all lists in the Iterable project, including their id, name and list type.

- Action

**List users in list**

Returns every user (email, or userId) who belongs to the chosen Iterable list.

- Action

**Remove user from list**

Removes a user, identified by email or user ID, from an Iterable static list.

- Action

**Send email**

Sends an email from an Iterable triggered campaign to a single user, identified by email address or user ID.

- Action

**Send push notification**

Sends a push notification from an existing push campaign to one Iterable user, now or at a scheduled time.

- Action

**Send SMS**

Sends an SMS from an Iterable SMS campaign to one user, identified by email or user ID, optionally scheduled for later.

- Action

**Track a Purchase**

Records a purchase for an Iterable user, with its line items and order total, and clears the user's shopping cart. Creates the user if they do not exist yet.

- Action

**Track Event**

Records a custom event against an Iterable user profile, identified by email or user ID, with optional event data.

- Action

**Trigger campaign**

Sends an existing triggered campaign to the members of one or more lists.

- Action

**Update a User**

Updates a user's profile data in Iterable, creating the user if none exists. Data is merged, so fields you leave out are kept.

- Action

**Update a User's Shopping Cart Items**

Replaces the shopping cart items stored on an Iterable user profile, creating the user if they do not exist yet.

- Action

**Update catalog item**

Creates or updates a catalog item, changing only the fields you provide and leaving other fields as they are. Iterable applies the change asynchronously.

- Action

**Update user subscriptions**

Updates a user's list, channel and message type subscriptions in Iterable. Any subscription list you provide replaces the user's existing one.

## Each app on its own

- [ **Willo** Willo helps you get answers to your questions faster with video interviewing.](https://apiant.ai/connections/willo)
- [ **Iterable** Iterable is the growth marketing platform that empowers you to deliver completely seamless, personalized...](https://apiant.ai/connections/iterable)

Reviews

## What our customers say

## More from Willo

- [ **Willo to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/willo-to-zoom)
- [ **Willo to Wix** The Wix website builder gives businesses of any size the tools to create, manage and grow a fully integrated...](https://apiant.ai/connect/willo-to-wix)
- [ **Willo to LinkedIn** LinkedIn is a professional networking platform enabling job seekers, companies, and thought leaders to...](https://apiant.ai/connect/willo-to-linkedin)
- [ **Willo to Facebook** Facebook is a social media and advertising platform used by individuals and businesses to connect, share...](https://apiant.ai/connect/willo-to-facebook)
- [ **Willo to Anthropic** Anthropic builds Claude, a family of large language models.](https://apiant.ai/connect/willo-to-anthropic)
- [ **Willo to Supabase** Supabase is an open-source backend-as-a-service providing a Postgres database, authentication, storage, and...](https://apiant.ai/connect/willo-to-supabase)

## More into Iterable

- [ **HubSpot to Iterable** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-iterable)
- [ **Salesforce to Iterable** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-iterable)
- [ **Slack to Iterable** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-iterable)
- [ **Google Sheets to Iterable** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-iterable)
- [ **Gmail to Iterable** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-iterable)
- [ **Google Calendar to Iterable** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-iterable)

Questions

## Willo and Iterable, answered

###

### What can start an automation from Willo?

Any of Willo's 1 trigger in the catalog, including List Users. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Iterable when something happens in Willo?

Any of Iterable's 23 actions, including Create a User, Send email, Send push notification and Send SMS. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Iterable to Willo?

Iterable has no triggers in the catalog today, so automations start in Willo. If you need the other direction, ask: your agent reads Iterable's API documentation and adds it.

###

### Do I have to build a connector for Willo or Iterable?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Willo and Iterable without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
