--- title: "Connect WhatConverts to Front - APIANT.ai" description: "When \"New Lead\" fires in WhatConverts, your agent runs \"Add Contact Handle\" in Front." canonical: "https://apiant.ai/connect/whatconverts-to-front" --- # Connect WhatConverts to Front When **New Lead** fires in [WhatConverts](https://apiant.ai/connections/whatconverts), your agent runs **Add Contact Handle** in [Front](https://apiant.ai/connections/front). Describe the whole flow and it is built, tested on every scenario and kept running. WhatConverts **2** triggers WhatConverts **14** actions Front **28** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want WhatConverts and Front to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What WhatConverts can start in Front - When **New Lead** in WhatConverts then **Add Contact Handle** in Front - When **Updated Lead** in WhatConverts then **Create Contact** in Front Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with WhatConverts and Front ## Triggers and actions 2 triggers · 42 actions - Trigger **New Lead** Triggers when a new lead (call, form, chat, etc.) is recorded in WhatConverts. - Trigger **Updated Lead** Triggers when a WhatConverts lead is created or updated, for example when its quote or sales value changes. - Action **Add account** Creates a new client account in your WhatConverts agency, optionally with a first profile. Requires an agency (master account) API key. - Action **Add profile** Creates a new profile under a WhatConverts agency account. - Action **Create Lead** Creates a new lead in a WhatConverts profile, such as a web form, phone call or chat lead. - Action **Delete account** Deletes a WhatConverts account along with all of its profiles, numbers, leads and settings. Requires an agency master account key. - Action **Delete profile** Deletes a profile from a WhatConverts account, removing its numbers, leads and settings. Requires an agency key. - Action **Find Lead** Returns one WhatConverts lead by its lead ID, including source, contact and call details. - Action **Get account** Returns the details of a single WhatConverts account, including its name, creation date and profiles. Requires an agency (master account) API key. - Action **Get lead** Returns the details of a single WhatConverts lead, including its contact, marketing attribution and custom field values. - Action **Get profile** Returns the details of a single profile in a WhatConverts account, including its name and creation date. Requires an agency API key. - Action **List accounts** Returns the accounts in your WhatConverts agency, with each account's profiles. - Action **List profiles** Returns the profiles under a WhatConverts agency account, with each profile's id, name and creation date. Requires an agency (master account) API key. - Action **Update account** Renames an existing WhatConverts account (agency key required). - Action **Update Lead** Updates a WhatConverts lead's quotable status, quote value, sales value or lead URL. - Action **Update profile** Renames an existing profile within a WhatConverts agency account. Requires an agency (master account) API key. - Action **Add Comment** Adds an internal comment to a Front conversation. - Action **Add Contact Handle** Adds a new handle (email, phone, social id, etc.) to an existing Front contact. - Action **Add Conversation Links** Adds one or more links to a Front conversation, either existing links by id or external URLs (links are created as needed). - Action **Add Conversation Tags** Adds one or more tags to a Front conversation. - Action **Assign or Unassign Conversation** Assign or unassign a conversation to a teammate. - Action **Create Account** Create a new account (company) in Front. - Action **Create Contact** Creates a new contact in Front at the company level. - Action **Create Draft** Creates a draft message that starts a new conversation in a Front channel. - Action **Create Draft Reply** Creates a new draft as a reply to the last message in a Front conversation. - Action **Create Link** Creates a new Link - Action **Find Account** Finds a Front account by one of its domains or by its external ID. - Action **Find Contact** Finds a Front contact by one of its handles (email address, phone number, social handle, etc.) and returns the matching contact. - Action **Find Conversation** Returns up to 100 conversations matching a Front search query, most recently active first. - Action **Get Conversation** Fetches a conversation by ID, with its status, assignee, tags, links and custom fields. An error occurs if the conversation is not found. - Action **Get Conversation Last Message** Returns the most recent message in a Front conversation. - Action **Get Link** Fetches a link by ID, with its name, type and external URL. An error occurs if the link is not found. - Action **Import Message** Imports a message into a Front inbox without sending it through a channel, e.g. historical conversations or web form submissions. - Action **List Conversation Comments** Returns the internal comments teammates have posted on a conversation, with each comment's body, author and time posted. - Action **List Link Conversations** List the conversations linked to a specific Front link. - Action **Remove Contact Handle** Removes a handle (email, phone, etc) from a Contact - Action **Remove Conversation Links** Remove Links from a conversation. - Action **Remove Conversation Tags** Remove Tags from a Conversation - Action **Send Message** Sends a new message from a Front channel, starting a new conversation. - Action **Send Reply** Replies to a conversation. This action is best used with a Front trigger. For example, auto-reply behavior could be setup by combining a "New Inbound Message" Front trigger with this action. - Action **Update Account** Updates an existing account in Front. - Action **Update Contact** Updates an existing Front contact's name, description, links, contact lists and custom fields. Fields left blank are not changed. - Action **Update Conversation** Update the conversation status, assignee, inbox or tags. - Action **Update Link** Update the name of a Link. ## Each app on its own - [ **WhatConverts** WhatConverts tracks what marketing channels generate conversions from phone calls, web forms, chat, and more.](https://apiant.ai/connections/whatconverts) - [ **Front** Front is the AI-powered customer service platform built for collaboration that enables 9,000 businesses to...](https://apiant.ai/connections/front) Reviews ## What our customers say ## More from WhatConverts - [ **WhatConverts to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/whatconverts-to-zoom) - [ **WhatConverts to Wix** The Wix website builder gives businesses of any size the tools to create, manage and grow a fully integrated...](https://apiant.ai/connect/whatconverts-to-wix) - [ **WhatConverts to LinkedIn** LinkedIn is a professional networking platform enabling job seekers, companies, and thought leaders to...](https://apiant.ai/connect/whatconverts-to-linkedin) - [ **WhatConverts to Facebook** Facebook is a social media and advertising platform used by individuals and businesses to connect, share...](https://apiant.ai/connect/whatconverts-to-facebook) - [ **WhatConverts to Anthropic** Anthropic builds Claude, a family of large language models.](https://apiant.ai/connect/whatconverts-to-anthropic) - [ **WhatConverts to Supabase** Supabase is an open-source backend-as-a-service providing a Postgres database, authentication, storage, and...](https://apiant.ai/connect/whatconverts-to-supabase) ## More into Front - [ **HubSpot to Front** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-front) - [ **Salesforce to Front** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-front) - [ **Slack to Front** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-front) - [ **Google Sheets to Front** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-front) - [ **Gmail to Front** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-front) - [ **Google Calendar to Front** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-front) Questions ## WhatConverts and Front, answered ### ### What can start an automation from WhatConverts? Any of WhatConverts's 2 triggers in the catalog, including New Lead and Updated Lead. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Front when something happens in WhatConverts? Any of Front's 28 actions, including Create Account, Create Contact, Create Draft and Create Draft Reply. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Front to WhatConverts? Front has no triggers in the catalog today, so automations start in WhatConverts. If you need the other direction, ask: your agent reads Front's API documentation and adds it. ### ### Do I have to build a connector for WhatConverts or Front? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use WhatConverts and Front without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.