--- title: "Connect Trustpilot and Zoho CRM - APIANT.ai" description: "When \"New Product Review\" fires in Trustpilot, your agent runs \"Add or update record (upsert)\" in Zoho CRM." canonical: "https://apiant.ai/connect/trustpilot-to-zoho-crm" --- # Connect Trustpilot and Zoho CRM When **New Product Review** fires in [Trustpilot](https://apiant.ai/connections/trustpilot), your agent runs **Add or update record (upsert)** in [Zoho CRM](https://apiant.ai/connections/zoho-crm), or **New or updated record** in Zoho CRM to **Add Review Tags** in Trustpilot. Describe the whole flow and it is built, tested on every scenario and kept running. Trustpilot **2** triggers Trustpilot **17** actions Zoho CRM **2** triggers Zoho CRM **13** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Trustpilot and Zoho CRM to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Trustpilot and Zoho CRM can do together ### From Trustpilot to Zoho CRM - When **New Product Review** in Trustpilot then **Add or update record (upsert)** in Zoho CRM - When **New Service Review** in Trustpilot then **Add tag to record** in Zoho CRM ### From Zoho CRM to Trustpilot - When **New or updated record** in Zoho CRM then **Add Review Tags** in Trustpilot - When **New record** in Zoho CRM then **Create Invitation** in Trustpilot Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Trustpilot and Zoho CRM ## Triggers and actions 4 triggers · 30 actions - Trigger **New Product Review** Triggers when a customer writes a new product review. - Trigger **New Service Review** Triggers when a customer writes a new service review of your business. - Action **Add Review Tags** Adds tags to a service review, keeping its existing tags. - Action **Create Invitation** Sends a customer an email invitation to review your business on Trustpilot. - Action **Create Product Review Invitation Link** Creates a link that asks a customer to review the products they bought. - Action **Delete Invitation Data** Deletes stored invitation data for given customers, or everything older than a date, for privacy requests. - Action **Delete Review Reply** Deletes your reply to a service review. - Action **Find Business Unit** Finds a business unit by its domain, returning its ID, TrustScore and review count. - Action **Get Business Unit** Returns a business unit's public profile: its name, website, TrustScore and review count. - Action **Get Product Review** Returns one product review. - Action **Get Product Reviews Summary** Returns the average star rating and review counts for a product. - Action **Get Review Tags** Returns the tags on a service review. - Action **Get Service Review** Returns one service review, including private details such as the reviewer email and reference ID. - Action **List Invitation Templates** Returns the invitation email templates of a business unit. - Action **List Product Reviews** Returns the product reviews of a business unit, filtered by SKU, language or state. - Action **List Products** Returns the products in your Trustpilot product catalog. - Action **List Service Reviews** Returns the service reviews of a business unit, filtered by stars, language, date, tag or reply state. - Action **Remove Review Tag** Removes one tag from a service review. - Action **Reply to Review** Posts your public reply to a service review, or replaces the existing one. - Trigger **New or updated record** Fires when a record is created or updated in the specified Zoho CRM module. Polls newest-first by Modified Time. - Trigger **New record** Fires when a new record is created in the specified Zoho CRM module. Polls newest-first by Created Time. - Action **Add note** Adds a note to a record in any supported Zoho CRM module. - Action **Add or update record (upsert)** Insert a record, or update it if a duplicate is found, in the specified Zoho CRM module. - Action **Add tag to record** Add one or more tags (comma-separated names) to a record in the specified module. - Action **Convert lead** Convert a lead into a contact, account, and optionally a deal. Pass conversion options (e.g. Deals, assign_to) as the Conversion object. - Action **Create record** Create a new record in the specified Zoho CRM module. - Action **Delete record** Delete a record by ID from the specified Zoho CRM module. - Action **Find records** Search for records in a module using Zoho CRM criteria, e.g. (Email:equals:foo@bar.com). Returns up to 200 matching records. - Action **Get record** Retrieve a single record by ID from the specified Zoho CRM module. - Action **List notes** Lists notes across all records in Zoho CRM (requires an administrator profile). - Action **List users** Retrieves users in the Zoho CRM organization, optionally filtered by user type or IDs. - Action **Query records (COQL)** Run a Zoho CRM Object Query Language (COQL) SELECT statement and return the matching records. - Action **Remove tag from record** Remove one or more tags (comma-separated names) from a record in the specified module. - Action **Update record** Update an existing record by ID in the specified Zoho CRM module. ## Each app on its own - [ **Trustpilot** Trustpilot is the world's most powerful review platform, helping your business collect and easily manage...](https://apiant.ai/connections/trustpilot) - [ **Zoho CRM** Zoho CRM makes it easy to get the complete picture of your sales cycle and stay on top of your business...](https://apiant.ai/connections/zoho-crm) Reviews ## What our customers say ## More from Trustpilot - [ **Trustpilot to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/trustpilot-to-zoom) - [ **Trustpilot to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/trustpilot-to-twilio) - [ **Trustpilot to Typeform** Build and publish online forms, surveys, and quizzes with Typeform.](https://apiant.ai/connect/trustpilot-to-typeform) - [ **Trustpilot to Webflow** Webflow is a professional website builder and CMS for designing, building, and launching responsive...](https://apiant.ai/connect/trustpilot-to-webflow) - [ **Trustpilot to Wix** The Wix website builder gives businesses of any size the tools to create, manage and grow a fully integrated...](https://apiant.ai/connect/trustpilot-to-wix) - [ **Trustpilot to LinkedIn** LinkedIn is a professional networking platform enabling job seekers, companies, and thought leaders to...](https://apiant.ai/connect/trustpilot-to-linkedin) ## More into Zoho CRM - [ **HubSpot to Zoho CRM** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-zoho-crm) - [ **Salesforce to Zoho CRM** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-zoho-crm) - [ **Slack to Zoho CRM** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-zoho-crm) - [ **Google Sheets to Zoho CRM** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-zoho-crm) - [ **Gmail to Zoho CRM** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-zoho-crm) - [ **Google Calendar to Zoho CRM** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-zoho-crm) Questions ## Trustpilot and Zoho CRM, answered ### ### What can start an automation from Trustpilot? Any of Trustpilot's 2 triggers in the catalog, including New Product Review and New Service Review. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Zoho CRM when something happens in Trustpilot? Any of Zoho CRM's 13 actions, including Create record, Update record, Add note and Add or update record (upsert). Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Zoho CRM to Trustpilot? Yes. When something happens in Zoho CRM, your agent can act in Trustpilot too. This page covers both directions: Zoho CRM's triggers and Trustpilot's actions are listed here as well. ### ### Do I have to build a connector for Trustpilot or Zoho CRM? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Trustpilot and Zoho CRM without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.