Integration
Connect The Value Builder System™ to Marketo
When New Activity Feed fires in The Value Builder System™, your agent runs Add Leads to List in Marketo. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want The Value Builder System™ and Marketo to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Grok
Open grok.com/connectors, choose New Connector, then Custom, and paste the address. Grok signs you in in your browser.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What The Value Builder System™ can start in Marketo
When New Activity Feed in The Value Builder System™
then Add Leads to List in Marketo
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with The Value Builder System™ and Marketo
Triggers and actions 7 triggers · 46 actions
- Clicked Email by Contact
Triggers when a contact clicks a link in an email.
- New Activity Feed
Triggers when a new entry is added to the Value Builder activity feed.
- New Contact
Triggers when a new contact is added to Value Builder.
- Open/Click Contact Email
Triggers when a contact opens or clicks an email.
- Opened Email by Contact
Triggers when a contact opens an email.
- Sent Email to Contact
Triggers when an email is sent to a contact.
- Unsubscribe Contact From Nurture Cycle
Triggers when a contact unsubscribes from the Nurture Cycle.
- Activate Contact Nurture Cycle
Activates the Nurture Cycle for a contact.
- Create Contact From Email
Creates a new contact from an email address, name, company and country.
- Create Tag
Creates a tag.
- Deactivate Contact Nurture Cycle
Deactivates the Nurture Cycle for a contact.
- Find Contact From Email
Searches contacts by email address or name and returns the first match plus all matches.
- Find Tags
Searches tags by name, or returns all tags.
- Get Activity
Returns one activity feed entry by its ID.
- Get Contact
Returns one contact by its ID.
- List Advisors
Returns the advisors contacts can be assigned to.
- List Contact Tags
Returns the tags on a contact.
- Remove Tags from Contact
Removes one or more tags from a contact.
- Replace Contact Tags
Replaces all of a contact's tags with the list you supply.
- Tag Contact
Adds one or more tags to a contact.
- Update Contact From Email
Updates the fields you supply on an existing contact; fields left blank are unchanged.
- Add Leads to List
Adds leads to a static list.
- Create or Update Lead
Creates a lead, or updates the existing lead with the same email.
- Delete company
Deletes one or more company records in Marketo, identified by Marketo id or by external company id.
- Delete Lead
Deletes a lead.
- Find companies
Finds Marketo companies whose chosen field matches any of the values you supply, returning up to 300 matching company records.
- Find Leads
Finds leads whose field matches any of the given values.
- Find opportunities
Finds opportunities whose chosen field matches one of the values you supply, returning up to 300 matching opportunities.
- Find program members
Finds members of a Marketo program whose chosen field matches one of the given values, returning up to 300 members.
- Get Activity Types
Returns every activity type, with its ID and attributes.
- Get Campaigns
Returns smart campaigns, optionally limited by name, program or workspace.
- Get Custom Object Records
Finds custom object records whose field matches any of the given values.
- Get email
Returns a Marketo email asset by its id, including subject, from/reply addresses, folder, template and approval status.
- Get Lead Activities
Returns lead activities of the given types since a paging token.
- Get Lead by Id
Returns one lead by its ID.
- Get Lead Field Names
Returns every lead field, with its API name, label and data type.
- Get Leads by List Id
Returns the leads in a static list.
- Get List by Id
Returns one static list by its ID.
- Get Lists
Returns static lists, optionally limited by name, program or workspace.
- Get Paging Token
Returns a paging token that starts reading activities from a date.
- Get program
Returns a Marketo program by its id, including its type, channel, status, folder, tags and period costs.
- List emails
Returns the email assets in your Marketo instance, optionally filtered by status, folder or last-updated date range.
- List programs
Returns the programs in your Marketo instance, optionally filtered by program, folder or workspace, or by last-updated date range.
- List smart campaigns
Returns the smart campaigns in your Marketo instance, optionally limited to a folder or program, an update-date window, or active campaigns only.
- Merge Leads
Merges one or more leads into a winning lead.
- Remove Leads from List
Removes leads from a static list.
- Request Campaign
Runs leads through a trigger smart campaign.
- Schedule Campaign
Schedules a batch smart campaign to run.
- Send sample email
Sends a sample of a Marketo email asset to an address, optionally populating tokens and dynamic content as a chosen lead.
- Sync Companies
Creates or updates companies.
- Sync Custom Object
Creates or updates custom object records.
- Sync Opportunities
Creates or updates opportunities.
- Update lead program status
Changes the program status (for example "Registered" or "Attended") of one or more leads that are already members of a Marketo program.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
The Value Builder System™ and Marketo, answered
What can start an automation from The Value Builder System™?
Any of The Value Builder System™'s 7 triggers in the catalog, including New Activity Feed, New Contact, Clicked Email by Contact and Open/Click Contact Email. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Marketo when something happens in The Value Builder System™?
Any of Marketo's 32 actions, including Create or Update Lead, Send sample email, Update lead program status and Add Leads to List. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Marketo to The Value Builder System™?
Marketo has no triggers in the catalog today, so automations start in The Value Builder System™. If you need the other direction, ask: your agent reads Marketo's API documentation and adds it.
Do I have to build a connector for The Value Builder System™ or Marketo?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use The Value Builder System™ and Marketo without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.