--- title: "Connect TalentHR to Snapchat Marketing - APIANT.ai" description: "When \"New Employee\" fires in TalentHR, your agent runs \"Add custom audience segment\" in Snapchat Marketing." canonical: "https://apiant.ai/connect/talenthr-to-snapchat-marketing" --- # Connect TalentHR to Snapchat Marketing When **New Employee** fires in [TalentHR](https://apiant.ai/connections/talenthr), your agent runs **Add custom audience segment** in [Snapchat Marketing](https://apiant.ai/connections/snapchat-marketing). Describe the whole flow and it is built, tested on every scenario and kept running. TalentHR **2** triggers TalentHR **15** actions Snapchat Marketing **3** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want TalentHR and Snapchat Marketing to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What TalentHR can start in Snapchat Marketing - When **New Employee** in TalentHR then **Add custom audience segment** in Snapchat Marketing - When **Updated Employee** in TalentHR then **Get audience segment** in Snapchat Marketing Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with TalentHR and Snapchat Marketing ## Triggers and actions 2 triggers · 18 actions - Trigger **New Employee** Triggers when a new employee is added to your TalentHR directory. - Trigger **Updated Employee** Triggers when an employee's directory record is added or changed in TalentHR. - Action **Create a Department** Creates a new department in TalentHR. - Action **Create a Division** Creates a new division in your TalentHR company. - Action **Create a Job Title** Creates a new job title in TalentHR. - Action **Find an Employee** Finds employees whose email address or name matches the search term. - Action **Get employee** Returns a single employee's record by ID. - Action **List departments** Returns the departments defined in your TalentHR account. - Action **List divisions** Returns all divisions defined in your TalentHR account. - Action **List employees** Returns the employees in your TalentHR account. - Action **List job titles** Returns all job titles defined in your TalentHR account. - Action **List locations** Returns the locations defined in your TalentHR account. - Action **Update a Department** Renames an existing department in TalentHR. - Action **Update a Division** Renames an existing division in TalentHR. - Action **Update a Job Title** Renames an existing job title in TalentHR. - Action **Update a Location** Renames an existing location in TalentHR. - Action **Update an Employee** Updates an existing employee's name or work email in TalentHR. - Action **Add custom audience segment** Creates a Customer List audience segment in a Snapchat ad account. - Action **Get audience segment** Returns one custom audience segment with its name, description, retention and status. - Action **List ad accounts** Lists all ad accounts belonging to a Snapchat organization. ## Each app on its own - [ **TalentHR** TalentHR is your intuitive, all-in-one HR tool.](https://apiant.ai/connections/talenthr) - [ **Snapchat Marketing** API for creating and managing ad campaigns, audiences, and creative on the Snapchat advertising platform.](https://apiant.ai/connections/snapchat-marketing) Reviews ## What our customers say ## More from TalentHR - [ **TalentHR to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/talenthr-to-trello) - [ **TalentHR to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/talenthr-to-zoom) - [ **TalentHR to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/talenthr-to-twilio) - [ **TalentHR to Typeform** Build and publish online forms, surveys, and quizzes with Typeform.](https://apiant.ai/connect/talenthr-to-typeform) - [ **TalentHR to Webflow** Webflow is a professional website builder and CMS for designing, building, and launching responsive...](https://apiant.ai/connect/talenthr-to-webflow) - [ **TalentHR to Wix** The Wix website builder gives businesses of any size the tools to create, manage and grow a fully integrated...](https://apiant.ai/connect/talenthr-to-wix) ## More into Snapchat Marketing - [ **Vercel to Snapchat Marketing** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/vercel-to-snapchat-marketing) - [ **Open Government, South Australian Government to Snapchat Marketing** South Australian Government Open Data. Public open-data portal — search dataset catalogs and retrieve...](https://apiant.ai/connect/open-government-south-australian-government-to-snapchat-marketing) - [ **HubSpot to Snapchat Marketing** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-snapchat-marketing) - [ **Salesforce to Snapchat Marketing** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-snapchat-marketing) - [ **Slack to Snapchat Marketing** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-snapchat-marketing) - [ **Google Sheets to Snapchat Marketing** Google Sheets](https://apiant.ai/connect/google-sheets-to-snapchat-marketing) Questions ## TalentHR and Snapchat Marketing, answered ### ### What can start an automation from TalentHR? Any of TalentHR's 2 triggers in the catalog, including New Employee and Updated Employee. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Snapchat Marketing when something happens in TalentHR? Any of Snapchat Marketing's 3 actions, including Add custom audience segment, Get audience segment and List ad accounts. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Snapchat Marketing to TalentHR? Snapchat Marketing has no triggers in the catalog today, so automations start in TalentHR. If you need the other direction, ask: your agent reads Snapchat Marketing's API documentation and adds it. ### ### Do I have to build a connector for TalentHR or Snapchat Marketing? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use TalentHR and Snapchat Marketing without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.