---
title: "Connect SwagUp to Feathr - APIANT.ai"
description: "When \"New or Updated Order\" fires in SwagUp, your agent runs \"Add breadcrumb\" in Feathr."
canonical: "https://apiant.ai/connect/swagup-to-feathr"
---

# Connect SwagUp to Feathr

When **New or Updated Order** fires in [SwagUp](https://apiant.ai/connections/swagup), your agent runs **Add breadcrumb** in [Feathr](https://apiant.ai/connections/feathr). Describe the whole flow and it is built, tested on every scenario and kept running.

SwagUp **7** triggers SwagUp **10** actions Feathr **15** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want SwagUp and Feathr to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What SwagUp can start in Feathr

- When **New or Updated Order** in SwagUp then **Add breadcrumb** in Feathr
- When **New or Updated Shipment Status** in SwagUp then **Add custom field** in Feathr

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with SwagUp and Feathr

## Triggers and actions 7 triggers · 25 actions

- Trigger

**Low Credit Balance**

Triggers when your SwagUp credit balance is below the amount you choose, and again each time the low balance changes.

- Trigger

**Low Stock for a Product**

Triggers when a product in your SwagUp inventory is running low on stock, and again if its stock levels change while it stays low.

- Trigger

**New or Updated Order**

Triggers when an order is created or updated.

- Trigger

**New or Updated Shipment Status**

Triggers when a shipment is created or its delivery status changes.

- Trigger

**New or Updated Shipment Tracking**

Triggers when a shipment first gets a tracking number or its tracking number changes.

- Trigger

**New Redemption**

Triggered when a unique code in a code-validator campaign is redeemed. Fires each time the code's use count increases.

- Trigger

**Product Deactivated**

Triggers when a product in your SwagUp account is deactivated.

- Action

**Add Funds to Credit Balance**

Adds funds to the SwagUp account's credit balance and returns the amount added and the new current balance.

- Action

**Create a New Recipient**

Creates a new recipient (contact) in the SwagUp directory with their name, contact details and shipping address, and returns the created recipient.

- Action

**Find an Order**

Returns the SwagUp account orders that match a search term, such as an order number, with optional filters for status, proof, invoice and date.

- Action

**Find a Product by Name**

Returns the SwagUp products and packs in your account that match the specified name, with their stock, status and pack contents.

- Action

**Find a Recipient**

Returns the recipients in your SwagUp contact directory that match the search text, with optional filters such as company, external id, and creation or modification period.

- Action

**Find a Shipment**

Returns the shipments that match a search term, recipient, invoice, external ID or shipment IDs, with optional status and date filters.

- Action

**Find Inventory for Products**

Returns the current inventory of the specified products, including the stock quantity on hand for each size.

- Action

**Generate a Unique URL**

Creates a unique redemption code (token) on a SwagUp code-validator campaign, with its validity dates, usage limit and base URL, and returns the created token.

- Action

**Reorder an Existing Product**

Places a new SwagUp order for more units of a product already in your account, and returns the created order.

- Action

**Update Existing Recipient Information**

Updates the details of an existing recipient in your SwagUp directory, such as their name, contact details or shipping address, and returns the updated recipient.

- Action

**Add breadcrumb**

Records an activity, such as a page view, form submission or custom activity, against a person in Feathr. The person is found from the identifiers you supply, or created if they do not exist yet.

- Action

**Add custom field**

Creates a custom field definition in your Feathr account for people, breadcrumbs or partners, and returns the new field.

- Action

**Add tag**

Creates a tag in your Feathr account for the chosen kind of record, such as persons or events. Returns the new tag.

- Action

**Add tag to person**

Adds one or more existing tags to a person. Tags already on the person are left unchanged.

- Action

**Create/ Update Person**

Creates a person in Feathr or updates the existing one, matched by external ID, then email, then Feathr ID. Returns the full person and whether it was created or updated.

- Action

**Delete person**

Deletes a person from your Feathr account by ID. The person's recorded activity (breadcrumbs) is kept.

- Action

**Get campaign**

Returns a single Feathr campaign by its ID, including its name, type, project, state and schedule. An error occurs if the campaign is not found.

- Action

**Get person**

Returns a Feathr person by ID, including their tags and custom field values. An error occurs if the person is not found.

- Action

**List breadcrumbs**

Returns breadcrumbs, the activity records of people in your Feathr account, newest first, optionally filtered by activity type, person, campaign, project or time range.

- Action

**List campaigns**

Returns the campaigns in the Feathr account, including each campaign's name, type, project, state and schedule.

- Action

**List custom fields**

Returns the custom fields defined in the Feathr account, optionally limited to one entity type.

- Action

**List persons**

Returns the persons last seen since a given time, optionally narrowed by external ID or tags, or looks up a single person by email or external ID.

- Action

**List projects**

Returns the account's projects, including each project's name, location, site and registration URLs, and created, start and end dates.

- Action

**List tags**

Returns the account's tags, optionally only those of one kind, such as person or event tags.

- Action

**Remove tag from person**

Removes a tag from a person in your Feathr account. Nothing changes if the person does not hold the tag.

## Each app on its own

- [ **SwagUp** SwagUp makes it simple to create high quality branded swag for companies to give as gifts to employees...](https://apiant.ai/connections/swagup)
- [ **Feathr** Feathr is an all-in-one digital marketing and advertising tool that gives organizations everything they need...](https://apiant.ai/connections/feathr)

Reviews

## What our customers say

## More from SwagUp

- [ **SwagUp to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/swagup-to-trello)
- [ **SwagUp to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/swagup-to-zoom)
- [ **SwagUp to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/swagup-to-twilio)
- [ **SwagUp to Typeform** Build and publish online forms, surveys, and quizzes with Typeform.](https://apiant.ai/connect/swagup-to-typeform)
- [ **SwagUp to Webflow** Webflow is a professional website builder and CMS for designing, building, and launching responsive...](https://apiant.ai/connect/swagup-to-webflow)
- [ **SwagUp to Wix** The Wix website builder gives businesses of any size the tools to create, manage and grow a fully integrated...](https://apiant.ai/connect/swagup-to-wix)

## More into Feathr

- [ **HubSpot to Feathr** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-feathr)
- [ **Salesforce to Feathr** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-feathr)
- [ **Slack to Feathr** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-feathr)
- [ **Google Sheets to Feathr** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-feathr)
- [ **Gmail to Feathr** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-feathr)
- [ **Google Calendar to Feathr** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-feathr)

Questions

## SwagUp and Feathr, answered

###

### What can start an automation from SwagUp?

Any of SwagUp's 7 triggers in the catalog, including New or Updated Order, New or Updated Shipment Status, New or Updated Shipment Tracking and New Redemption. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Feathr when something happens in SwagUp?

Any of Feathr's 15 actions, including Create/ Update Person, Add breadcrumb, Add custom field and Add tag. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Feathr to SwagUp?

Feathr has no triggers in the catalog today, so automations start in SwagUp. If you need the other direction, ask: your agent reads Feathr's API documentation and adds it.

###

### Do I have to build a connector for SwagUp or Feathr?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use SwagUp and Feathr without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
