# Connect SureForms to Tower CRM When **New Form Submission** fires in [SureForms](https://apiant.ai/connections/sureforms), your agent runs **Create Contact** in [Tower CRM](https://apiant.ai/connections/tower-crm). Describe the whole flow and it is built, tested on every scenario and kept running. SureForms **1** trigger SureForms **9** actions Tower CRM **12** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want SureForms and Tower CRM to do together? Give your AI client this address. `https://mcp.apiant.ai` Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What SureForms can start in Tower CRM - When **New Form Submission** in SureForms then **Create Contact** in Tower CRM - When **New Form Submission** in SureForms then **Update Contact** in Tower CRM Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with SureForms and Tower CRM ## Triggers and actions 1 trigger · 21 actions - Trigger **New Form Submission** Triggers when there is a new form submission on your website. - Action **Add form** Creates a new SureForms form with the given title and fields. - Action **Delete entry** Permanently deletes one or more SureForms form entries. - Action **Delete form** Permanently deletes a SureForms form. - Action **Get entry** Returns a single SureForms form entry (submission) by its ID. - Action **Get form** Returns the details of a single SureForms form, including its fields and settings. - Action **List entries** Returns the form entries (submissions) on your SureForms site. - Action **List forms** Returns all forms on the connected SureForms site. - Action **Update entry** Marks one or more SureForms form entries as read or unread. - Action **Update form** Changes a SureForms form's title or status. - Action **Add Company** Creates a new company record. - Action **Create Contact** Creates a new contact. - Action **Find and Update or Create Contact** Finds a contact by email. If found, updates the fields you supply (unless updating is turned off); otherwise creates a new contact. - Action **Find and Update or Create Deal** Finds an existing deal by policy number, title, contact, or insured name — updates it if found, creates it if not. - Action **Get Company** Retrieves a single company by id. - Action **Get Contact** Retrieves a single contact by id. - Action **Get Deal** Retrieves a single deal by its ID. - Action **List Companies** Lists companies in the Tower CRM workspace, newest first, optionally filtered by name or creation date. - Action **List Contacts** Lists contacts in the workspace, most recently updated first, optionally filtered by email, created date or updated date. - Action **Update Company** Updates whitelisted fields on an existing company by id. - Action **Update Contact** Updates whitelisted fields on an existing contact by id. - Action **Update Deal** Updates whitelisted fields on an existing deal by id. ## Each app on its own - [ **SureForms** SureForms is a drag-and-drop form builder that helps you create forms, such as contact, feedback, lead...](https://apiant.ai/connections/sureforms) - [ **Tower CRM** Tower CRM is a modern CRM for managing contacts, companies, deals, and automations — built for fast-moving...](https://apiant.ai/connections/tower-crm) Reviews ## What our customers say ## More from SureForms - [ **SureForms to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/sureforms-to-trello) - [ **SureForms to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/sureforms-to-zoom) - [ **SureForms to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/sureforms-to-twilio) - [ **SureForms to Typeform** Build and publish online forms, surveys, and quizzes with Typeform.](https://apiant.ai/connect/sureforms-to-typeform) - [ **SureForms to Webflow** Webflow is a professional website builder and CMS for designing, building, and launching responsive...](https://apiant.ai/connect/sureforms-to-webflow) - [ **SureForms to Wix** The Wix website builder gives businesses of any size the tools to create, manage and grow a fully integrated...](https://apiant.ai/connect/sureforms-to-wix) ## More into Tower CRM - [ **HubSpot to Tower CRM** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-tower-crm) - [ **Salesforce to Tower CRM** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-tower-crm) - [ **Slack to Tower CRM** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-tower-crm) - [ **Google Sheets to Tower CRM** Google Sheets](https://apiant.ai/connect/google-sheets-to-tower-crm) - [ **Gmail to Tower CRM** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-tower-crm) - [ **Google Calendar to Tower CRM** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-tower-crm) Questions ## SureForms and Tower CRM, answered ### ### What can start an automation from SureForms? Any of SureForms's 1 trigger in the catalog, including New Form Submission. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Tower CRM when something happens in SureForms? Any of Tower CRM's 12 actions, including Create Contact, Update Company, Update Contact and Update Deal. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Tower CRM to SureForms? Tower CRM has no triggers in the catalog today, so automations start in SureForms. If you need the other direction, ask: your agent reads Tower CRM's API documentation and adds it. ### ### Do I have to build a connector for SureForms or Tower CRM? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.