--- title: "Connect SparrowDesk to Facebook Conversions - APIANT.ai" description: "When \"New Contact\" fires in SparrowDesk, your agent runs \"Send Lead Event\" in Facebook Conversions." canonical: "https://apiant.ai/connect/sparrowdesk-to-facebook-conversions" --- # Connect SparrowDesk to Facebook Conversions When **New Contact** fires in [SparrowDesk](https://apiant.ai/connections/sparrowdesk), your agent runs **Send Lead Event** in [Facebook Conversions](https://apiant.ai/connections/facebook-conversions). Describe the whole flow and it is built, tested on every scenario and kept running. SparrowDesk **2** triggers SparrowDesk **17** actions Facebook Conversions **4** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want SparrowDesk and Facebook Conversions to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What SparrowDesk can start in Facebook Conversions - When **New Contact** in SparrowDesk then **Send Lead Event** in Facebook Conversions - When **New Ticket** in SparrowDesk then **Send Funnel Event** in Facebook Conversions Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with SparrowDesk and Facebook Conversions ## Triggers and actions 2 triggers · 21 actions - Trigger **New Contact** Fires when a new contact is created. - Trigger **New Ticket** Fires when a new conversation (ticket) is created. - Action **Add Company** Create a company. - Action **Add Ticket Reply** Create a reply on a conversation (ticket). - Action **Create Contact** Creates a new contact in your SparrowDesk account. - Action **Create Ticket** Creates a new ticket (conversation) in your SparrowDesk account. - Action **Delete Contact** Delete a contact by ID. - Action **Delete Ticket** Delete a conversation (ticket) by ID. - Action **Get Company** Retrieve a company by ID. - Action **Get Contact** Retrieve a single contact by ID. - Action **Get Ticket** Retrieve a single conversation (ticket) by ID. - Action **List Companies** List all companies. - Action **List Contacts** List all contacts. - Action **List Members** List all team members on the account. - Action **List Tags** List all tags on the account. - Action **List Tickets** List all conversations (tickets). - Action **Update Company** Update a company by ID. - Action **Update Contact** Update a contact by ID. - Action **Update Ticket** Update a conversation (ticket) by ID. - Action **Send Funnel Event** Sends a lead's progress through your sales funnel to your Meta dataset, so Meta can optimize lead ads for leads that convert. - Action **Send Lead Event** Sends a lead event to your Meta dataset through the Conversions API so Meta can attribute it to your ads. - Action **Send Other Event** Sends any standard or custom event to your Meta dataset through the Conversions API. - Action **Send Purchase Event** Sends a purchase to your Meta dataset through the Conversions API so Meta can attribute it to your ads. ## Each app on its own - [ **SparrowDesk** SparrowDesk is an AI-first helpdesk that unifies customer support across email & chat while automating...](https://apiant.ai/connections/sparrowdesk) - [ **Facebook Conversions** Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API...](https://apiant.ai/connections/facebook-conversions) Reviews ## What our customers say ## More from SparrowDesk - [ **SparrowDesk to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/sparrowdesk-to-salesforce) - [ **SparrowDesk to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/sparrowdesk-to-stripe) - [ **SparrowDesk to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/sparrowdesk-to-trello) - [ **SparrowDesk to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/sparrowdesk-to-zoom) - [ **SparrowDesk to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/sparrowdesk-to-twilio) - [ **SparrowDesk to Typeform** Build and publish online forms, surveys, and quizzes with Typeform.](https://apiant.ai/connect/sparrowdesk-to-typeform) ## More into Facebook Conversions - [ **HubSpot to Facebook Conversions** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-facebook-conversions) - [ **Salesforce to Facebook Conversions** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-facebook-conversions) - [ **Slack to Facebook Conversions** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-facebook-conversions) - [ **Google Sheets to Facebook Conversions** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-facebook-conversions) - [ **Gmail to Facebook Conversions** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-facebook-conversions) - [ **Google Calendar to Facebook Conversions** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-facebook-conversions) Questions ## SparrowDesk and Facebook Conversions, answered ### ### What can start an automation from SparrowDesk? Any of SparrowDesk's 2 triggers in the catalog, including New Contact and New Ticket. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Facebook Conversions when something happens in SparrowDesk? Any of Facebook Conversions's 4 actions, including Send Funnel Event, Send Lead Event, Send Other Event and Send Purchase Event. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Facebook Conversions to SparrowDesk? Facebook Conversions has no triggers in the catalog today, so automations start in SparrowDesk. If you need the other direction, ask: your agent reads Facebook Conversions's API documentation and adds it. ### ### Do I have to build a connector for SparrowDesk or Facebook Conversions? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use SparrowDesk and Facebook Conversions without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.