--- title: "Connect Shoplazza to Frase - APIANT.ai" description: "When \"New Product\" fires in Shoplazza, your agent runs \"Add brief\" in Frase. Describe the whole flow and it is built, tested on every scenario and kept running." canonical: "https://apiant.ai/connect/shoplazza-to-frase" --- # Connect Shoplazza to Frase When **New Product** fires in [Shoplazza](https://apiant.ai/connections/shoplazza), your agent runs **Add brief** in [Frase](https://apiant.ai/connections/frase). Describe the whole flow and it is built, tested on every scenario and kept running. Shoplazza **2** triggers Shoplazza **15** actions Frase **16** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Shoplazza and Frase to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Shoplazza can start in Frase - When **New Product** in Shoplazza then **Add brief** in Frase - When **Updated Customer** in Shoplazza then **Add topic cluster** in Frase Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Shoplazza and Frase ## Triggers and actions 2 triggers · 31 actions - Trigger **New Product** Triggers when a new customer is added to your Shoplazza account. - Trigger **Updated Customer** Triggers when a customer's information is updated. - Action **Adjust Inventory Quantity** Add to or subtract from the on-hand stock of an inventory item at a location. - Action **Create Customer** Creates a new customer in your Shoplazza store, identified by email or phone, with optional name, tags, addresses and marketing preferences. - Action **Create Product** Creates a product in your Shoplazza store, with its images, options and variants. - Action **Create Variant** Creates a new variant on an existing Shoplazza product, with its price, options, SKU, inventory and shipping details. - Action **Delete product** Deletes a product from your Shoplazza store. - Action **Find Customer** Finds customers in your Shoplazza store by email, phone or email contact, customer ids, or created/updated date range. - Action **Find Product by Title** Finds products in your Shoplazza store whose title matches the one you give, returning the first match and the full list. - Action **Get customer** Returns a customer's full details, including contact info, marketing preferences, order totals and saved addresses. - Action **Get product** Returns a single product by its ID, including its options, images and variants. - Action **List customers** Returns the store's customers, optionally filtered by email, contact, IDs or created/updated date ranges. - Action **List Inventory Levels** Returns inventory (stock) levels for inventory items across store locations, optionally filtered by item, location or update time. - Action **List products** Returns the products in the store, optionally filtered by keyword, publish status, vendor, collection or tags. - Action **Update Customer** Updates an existing customer's name, marketing subscriptions and tags in your Shoplazza store. - Action **Update Product** Updates an existing product in your Shoplazza store, such as its title, description, pricing, tags, images, options and variants. Only the fields you fill in are changed. - Action **Update Product Variant** Updates an existing product variant's price, options, SKU, inventory, weight and other details. - Action **Add brief** Creates a Frase content brief from a completed research session. The brief is created with a pending status and its outline is generated in the background; if a brief already exists for the research session, that brief is returned instead. - Action **Add topic cluster** Creates a topic cluster in Frase, either org-wide or scoped to one of your sites. - Action **Add tracked prompt** Add a new prompt for Frase to track for AI visibility across AI answer engines. - Action **Analyze SERP** Analyzes the Google search results for a keyword, returning organic results, the AI Overview and its sources, People Also Ask questions, and related searches. - Action **Delete content** Moves a content article to the trash in Frase (soft delete). Trashed content can be restored later. - Action **Generate content** Starts generating an article from an existing Frase brief. Generation runs in the background; the returned content id can be used to check its progress. - Action **Get audit** Retrieve a site audit's details and summary, optionally including the audited pages. - Action **Get brief** Retrieve a Frase brief by its ID, including its outline sections. - Action **Get content** Retrieve a specific Frase content article by its ID, including its body, metadata, and SEO/GEO/E-E-A-T scores. - Action **Get research** Retrieve a specific Frase research session by its ID, including its status, summary, findings, sources and type-specific research data. - Action **List sites** Lists the websites associated with your Frase organization. - Action **List topic clusters** Lists the organization's topic clusters, optionally limited to one site. - Action **Start audit** Start a new site audit on one of your Frase sites. - Action **Start research** Start AI-powered research on a topic in Frase. Research runs asynchronously; the returned research id can be used to check progress and read the results. - Action **Update brief** Update a Frase brief's metadata (topic, keywords, content type, intent, word count, tone, audience, guardrails) and/or replace its outline. - Action **Update content** Updates a Frase content article's title, body, status, SEO metadata, or target keywords. Fields left blank are not changed. ## Each app on its own - [ **Shoplazza** Shoplazza is an online store builder platform that empowers over 360,000+ stores of all sizes to grow their...](https://apiant.ai/connections/shoplazza) - [ **Frase** SEO content platform that researches, drafts, optimizes, and publishes articles and tracks AI search...](https://apiant.ai/connections/frase) Reviews ## What our customers say ## More from Shoplazza - [ **Shoplazza to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/shoplazza-to-slack) - [ **Shoplazza to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/shoplazza-to-stripe) - [ **Shoplazza to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/shoplazza-to-trello) - [ **Shoplazza to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/shoplazza-to-zoom) - [ **Shoplazza to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/shoplazza-to-twilio) - [ **Shoplazza to Typeform** Build and publish online forms, surveys, and quizzes with Typeform.](https://apiant.ai/connect/shoplazza-to-typeform) ## More into Frase - [ **HubSpot to Frase** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-frase) - [ **Salesforce to Frase** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-frase) - [ **Slack to Frase** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-frase) - [ **Google Sheets to Frase** Google Sheets](https://apiant.ai/connect/google-sheets-to-frase) - [ **Gmail to Frase** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-frase) - [ **Google Calendar to Frase** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-frase) Questions ## Shoplazza and Frase, answered ### ### What can start an automation from Shoplazza? Any of Shoplazza's 2 triggers in the catalog, including New Product and Updated Customer. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Frase when something happens in Shoplazza? Any of Frase's 16 actions, including Update brief, Update content, Add brief and Add topic cluster. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Frase to Shoplazza? Frase has no triggers in the catalog today, so automations start in Shoplazza. If you need the other direction, ask: your agent reads Frase's API documentation and adds it. ### ### Do I have to build a connector for Shoplazza or Frase? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Shoplazza and Frase without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.