--- title: "Connect SEOTakeoff and SwagUp - APIANT.ai" description: "When \"New Cluster Created\" fires in SEOTakeoff, your agent runs \"Find an Order\" in SwagUp." canonical: "https://apiant.ai/connect/seotakeoff-to-swagup" --- # Connect SEOTakeoff and SwagUp When **New Cluster Created** fires in [SEOTakeoff](https://apiant.ai/connections/seotakeoff), your agent runs **Find an Order** in [SwagUp](https://apiant.ai/connections/swagup), or **New or Updated Order** in SwagUp to **Generate Article** in SEOTakeoff. Describe the whole flow and it is built, tested on every scenario and kept running. SEOTakeoff **4** triggers SEOTakeoff **4** actions SwagUp **7** triggers SwagUp **10** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want SEOTakeoff and SwagUp to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What SEOTakeoff and SwagUp can do together ### From SEOTakeoff to SwagUp - When **New Cluster Created** in SEOTakeoff then **Find an Order** in SwagUp - When **Article Generation Failed** in SEOTakeoff then **Add Funds to Credit Balance** in SwagUp ### From SwagUp to SEOTakeoff - When **New or Updated Order** in SwagUp then **Generate Article** in SEOTakeoff - When **New or Updated Shipment Status** in SwagUp then **Research Keywords for Cluster** in SEOTakeoff Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with SEOTakeoff and SwagUp ## Triggers and actions 11 triggers · 14 actions - Trigger **Article Generation Failed** Triggers when an article fails to generate. Use this to get alerts about failures and set up retry workflows. - Trigger **Article Published** Triggers when an article is published to your connected CMS. - Trigger **Article Ready** Triggers when an article finishes generating. Use this for notifications, auto-publishing, or adding to a review queue. - Trigger **New Cluster Created** Triggers when a new topic cluster is created. - Action **Find Article** Search for an article by title or keyword. Use this to get an article ID for other actions. - Action **Find Cluster** Search for a topic cluster by name. Use this to get a cluster ID for other actions. - Action **Generate Article** Generate a new SEO-optimized article from a keyword. The article will be created in the background. - Action **Research Keywords for Cluster** Find keyword ideas for a topic cluster using SEO research. Great for expanding your content plan. - Trigger **Low Credit Balance** Triggers when your SwagUp credit balance is below the amount you choose, and again each time the low balance changes. - Trigger **Low Stock for a Product** Triggers when a product in your SwagUp inventory is running low on stock, and again if its stock levels change while it stays low. - Trigger **New or Updated Order** Triggers when an order is created or updated. - Trigger **New or Updated Shipment Status** Triggers when a shipment is created or its delivery status changes. - Trigger **New or Updated Shipment Tracking** Triggers when a shipment first gets a tracking number or its tracking number changes. - Trigger **New Redemption** Triggered when a unique code in a code-validator campaign is redeemed. Fires each time the code's use count increases. - Trigger **Product Deactivated** Triggers when a product in your SwagUp account is deactivated. - Action **Add Funds to Credit Balance** Adds funds to the SwagUp account's credit balance and returns the amount added and the new current balance. - Action **Create a New Recipient** Creates a new recipient (contact) in the SwagUp directory with their name, contact details and shipping address, and returns the created recipient. - Action **Find an Order** Returns the SwagUp account orders that match a search term, such as an order number, with optional filters for status, proof, invoice and date. - Action **Find a Product by Name** Returns the SwagUp products and packs in your account that match the specified name, with their stock, status and pack contents. - Action **Find a Recipient** Returns the recipients in your SwagUp contact directory that match the search text, with optional filters such as company, external id, and creation or modification period. - Action **Find a Shipment** Returns the shipments that match a search term, recipient, invoice, external ID or shipment IDs, with optional status and date filters. - Action **Find Inventory for Products** Returns the current inventory of the specified products, including the stock quantity on hand for each size. - Action **Generate a Unique URL** Creates a unique redemption code (token) on a SwagUp code-validator campaign, with its validity dates, usage limit and base URL, and returns the created token. - Action **Reorder an Existing Product** Places a new SwagUp order for more units of a product already in your account, and returns the created order. - Action **Update Existing Recipient Information** Updates the details of an existing recipient in your SwagUp directory, such as their name, contact details or shipping address, and returns the updated recipient. ## Each app on its own - [ **SEOTakeoff** SEOTakeoff is a platform to generate SEO-optimized articles with AI and publish directly to your CMS](https://apiant.ai/connections/seotakeoff) - [ **SwagUp** SwagUp makes it simple to create high quality branded swag for companies to give as gifts to employees...](https://apiant.ai/connections/swagup) Reviews ## What our customers say ## More from SEOTakeoff - [ **SEOTakeoff to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/seotakeoff-to-slack) - [ **SEOTakeoff to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/seotakeoff-to-stripe) - [ **SEOTakeoff to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/seotakeoff-to-shopify) - [ **SEOTakeoff to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/seotakeoff-to-trello) - [ **SEOTakeoff to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/seotakeoff-to-zoom) - [ **SEOTakeoff to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/seotakeoff-to-twilio) ## More into SwagUp - [ **HubSpot to SwagUp** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-swagup) - [ **Salesforce to SwagUp** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-swagup) - [ **Slack to SwagUp** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-swagup) - [ **Google Sheets to SwagUp** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-swagup) - [ **Gmail to SwagUp** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-swagup) - [ **Google Calendar to SwagUp** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-swagup) Questions ## SEOTakeoff and SwagUp, answered ### ### What can start an automation from SEOTakeoff? Any of SEOTakeoff's 4 triggers in the catalog, including New Cluster Created, Article Generation Failed, Article Published and Article Ready. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in SwagUp when something happens in SEOTakeoff? Any of SwagUp's 10 actions, including Create a New Recipient, Update Existing Recipient Information, Add Funds to Credit Balance and Find an Order. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from SwagUp to SEOTakeoff? Yes. When something happens in SwagUp, your agent can act in SEOTakeoff too. This page covers both directions: SwagUp's triggers and SEOTakeoff's actions are listed here as well. ### ### Do I have to build a connector for SEOTakeoff or SwagUp? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use SEOTakeoff and SwagUp without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.