---
title: "Connect Sender to Formaloo - APIANT.ai"
description: "When \"New Group\" fires in Sender, your agent runs \"Update row\" in Formaloo. Describe the whole flow and it is built, tested on every scenario and kept running."
canonical: "https://apiant.ai/connect/sender-to-formaloo"
---

# Connect Sender to Formaloo

When **New Group** fires in [Sender](https://apiant.ai/connections/sender), your agent runs **Update row** in [Formaloo](https://apiant.ai/connections/formaloo). Describe the whole flow and it is built, tested on every scenario and kept running.

Sender **4** triggers Sender **10** actions Formaloo **9** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Sender and Formaloo to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Sender can start in Formaloo

- When **New Group** in Sender then **Update row** in Formaloo
- When **New Subscriber** in Sender then **Get row** in Formaloo

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Sender and Formaloo

## Triggers and actions 4 triggers · 19 actions

- Trigger

**New Group**

Triggers when a new group is created.

- Trigger

**New Subscriber**

Triggers when a new subscriber is added.

- Trigger

**New Unsubscriber From Group**

Triggers when a subscriber is removed from a group.

- Trigger

**Updated Subscriber**

Triggers when a subscriber is updated.

- Action

**Add group**

Create a new subscriber group.

- Action

**Add Subscriber to Group**

Adds a subscriber to a group.

- Action

**Add / Update Subscriber**

Adds a new subscriber. If subscriber with the same email exists, updates the subscriber's data.

- Action

**Create Campaign**

Creates a draft campaign

- Action

**Get campaign**

Retrieve details of a single campaign by campaign id.

- Action

**Get subscriber**

Retrieve a single subscriber's data by email or subscriber id.

- Action

**List groups**

List all subscriber groups on the account.

- Action

**List subscribers**

List all subscribers on the account, paginated.

- Action

**Remove Subscriber From Group**

Removes a subscriber from a group.

- Action

**Unsubscribe Email**

Unsubscribes an email address.

- Action

**Add field**

Adds a new field (question) of the chosen type to an existing Formaloo form and returns the created field.

- Action

**Add form**

Creates a new form in your Formaloo workspace.

- Action

**Delete field**

Deletes a field from a Formaloo form. Logic or integrations that use the field may be affected.

- Action

**Delete row**

Deletes a submitted row (form response) from a Formaloo form.

- Action

**Get row**

Returns one submitted form row (response) by its slug, including its field values.

- Action

**List forms**

Returns the forms created by or shared with you in the workspace, optionally filtered by board, folder, tag, field type or a search term.

- Action

**List rows**

Returns the submitted rows (responses) of a Formaloo form, with optional search, status, tag and date filters.

- Action

**Update field**

Updates an existing field on a Formaloo form, such as its title, help text, position, required flag or default value.

- Action

**Update row**

Updates the status, tags, position or submission details of an existing Formaloo form row (submission).

## Each app on its own

- [ **Sender** Capture leads and turn them into loyal customers through Sender, the easy and affordable email & SMS platform.](https://apiant.ai/connections/sender)
- [ **Formaloo** Formaloo is a Customer Analytics & Customer Data Platform that translates your data into clear actions.](https://apiant.ai/connections/formaloo)

Reviews

## What our customers say

## More from Sender

- [ **Sender to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/sender-to-slack)
- [ **Sender to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/sender-to-google-sheets)
- [ **Sender to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/sender-to-stripe)
- [ **Sender to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/sender-to-shopify)
- [ **Sender to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/sender-to-trello)
- [ **Sender to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/sender-to-twilio)

## More into Formaloo

- [ **HubSpot to Formaloo** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-formaloo)
- [ **Salesforce to Formaloo** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-formaloo)
- [ **Slack to Formaloo** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-formaloo)
- [ **Google Sheets to Formaloo** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-formaloo)
- [ **Gmail to Formaloo** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-formaloo)
- [ **Google Calendar to Formaloo** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-formaloo)

Questions

## Sender and Formaloo, answered

###

### What can start an automation from Sender?

Any of Sender's 4 triggers in the catalog, including New Group, New Subscriber, New Unsubscriber From Group and Updated Subscriber. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Formaloo when something happens in Sender?

Any of Formaloo's 9 actions, including Update field, Update row, Add field and Add form. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Formaloo to Sender?

Formaloo has no triggers in the catalog today, so automations start in Sender. If you need the other direction, ask: your agent reads Formaloo's API documentation and adds it.

###

### Do I have to build a connector for Sender or Formaloo?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Sender and Formaloo without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
