--- title: "Connect SEMrush and Upsales - APIANT.ai" description: "When \"Completed Site Audit\" fires in SEMrush, your agent runs \"Add order\" in Upsales, or \"New Activity\" in Upsales to \"Create Project\" in SEMrush." canonical: "https://apiant.ai/connect/semrush-to-upsales" --- # Connect SEMrush and Upsales When **Completed Site Audit** fires in [SEMrush](https://apiant.ai/connections/semrush), your agent runs **Add order** in [Upsales](https://apiant.ai/connections/upsales), or **New Activity** in Upsales to **Create Project** in SEMrush. Describe the whole flow and it is built, tested on every scenario and kept running. SEMrush **1** trigger SEMrush **6** actions Upsales **6** triggers Upsales **17** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want SEMrush and Upsales to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What SEMrush and Upsales can do together ### From SEMrush to Upsales - When **Completed Site Audit** in SEMrush then **Add order** in Upsales - When **Completed Site Audit** in SEMrush then **Create Contact** in Upsales ### From Upsales to SEMrush - When **New Activity** in Upsales then **Create Project** in SEMrush - When **New Appointment** in Upsales then **List Projects** in SEMrush Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with SEMrush and Upsales ## Triggers and actions 7 triggers · 23 actions - Trigger **Completed Site Audit** Triggers when a Site Audit finishes for a project, giving the new snapshot ID and finish time. - Action **Create Project** Creates a new Semrush project for a website and returns its project ID. - Action **Get Overview Report** Returns the overview report of one Site Audit snapshot: site health score and the errors, warnings and notices found. - Action **Get Site Audit Campaign Info** Returns the Site Audit campaign summary for a project: status, error/warning/notice counts, pages crawled and audit dates. - Action **List Projects** Returns all Semrush projects in your account, with each project's ID, name and website. - Action **List Site Audit Snapshots** Returns the finished Site Audit snapshots for a project, each with its snapshot ID and finish time. - Action **Re-Crawl a Site Audit Campaign** Starts a new Site Audit crawl for an existing campaign and returns the new snapshot ID. - Trigger **New Activity** Triggers when a new activity (to-do or phone call) is created in Upsales. - Trigger **New Appointment** Triggers when a new appointment is created in Upsales. - Trigger **New Company** Triggers when a new company is created in Upsales. - Trigger **New Contact** Triggers when a new contact is created in Upsales. - Trigger **New Opportunity** Triggers when a new opportunity (an open order with probability between 1 and 99) is created in Upsales. - Trigger **New Order** Triggers when a new order (a won deal at 100% probability) is created in Upsales. - Action **Add activity** Creates an activity (such as a phone call or to-do) in Upsales. - Action **Add opportunity** Creates a new opportunity (pipeline order) on a company in Upsales, with its stage, probability, salesperson and product rows. - Action **Add order** Creates an order in Upsales for a company, with its stage, owner and product rows. - Action **Add product** Creates a new product in Upsales, optionally with per-currency prices or as a bundle of other products. - Action **Create Appointment** Creates an appointment in Upsales for a company, with its start and end time, participants and appointment type. - Action **Create Contact** Creates a contact person in Upsales, linked to a company. - Action **Delete company** Deletes a company in Upsales. - Action **Delete contact** Deletes a contact in Upsales. - Action **Find a Company** Finds companies in Upsales by name and returns the matching companies. - Action **Find a Contact** Finds contacts in Upsales by email address or name. - Action **Find opportunities by criteria** Returns open opportunities (probability 1-99) matching the given description, company, stage, owner or contact. - Action **Find orders by criteria** Finds won orders in Upsales matching a description, company, stage, owner or contact. - Action **Find products by criteria** Finds products in Upsales matching a name, article number, category or active status. - Action **Update Appointment** Updates an existing appointment in Upsales, changing only the details you fill in. - Action **Update Company** Updates an existing company in Upsales, changing only the fields you fill in. - Action **Update opportunity** Updates an existing opportunity in Upsales, such as its stage, probability, close date, products or custom fields. - Action **Update order** Updates an existing order in Upsales — its description, date, owner, company, stage, probability, order rows and custom fields. ## Each app on its own - [ **SEMrush** Semrush is an All-in-one Marketing Toolkit for digital marketing professionals.](https://apiant.ai/connections/semrush) - [ **Upsales** The revenue engine for fast-growing businesses. You need to move fast and sell more.](https://apiant.ai/connections/upsales) Reviews ## What our customers say ## More from SEMrush - [ **SEMrush to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/semrush-to-slack) - [ **SEMrush to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/semrush-to-stripe) - [ **SEMrush to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/semrush-to-shopify) - [ **SEMrush to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/semrush-to-trello) - [ **SEMrush to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/semrush-to-zoom) - [ **SEMrush to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/semrush-to-twilio) ## More into Upsales - [ **HubSpot to Upsales** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-upsales) - [ **Salesforce to Upsales** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-upsales) - [ **Slack to Upsales** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-upsales) - [ **Google Sheets to Upsales** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-upsales) - [ **Gmail to Upsales** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-upsales) - [ **Google Calendar to Upsales** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-upsales) Questions ## SEMrush and Upsales, answered ### ### What can start an automation from SEMrush? Any of SEMrush's 1 trigger in the catalog, including Completed Site Audit. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Upsales when something happens in SEMrush? Any of Upsales's 17 actions, including Create Appointment, Create Contact, Update Appointment and Update Company. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Upsales to SEMrush? Yes. When something happens in Upsales, your agent can act in SEMrush too. This page covers both directions: Upsales's triggers and SEMrush's actions are listed here as well. ### ### Do I have to build a connector for SEMrush or Upsales? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use SEMrush and Upsales without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.