--- title: "Connect SEMrush and The Old Reader - APIANT.ai" description: "When \"Completed Site Audit\" fires in SEMrush, your agent runs \"Update item\" in The Old Reader." canonical: "https://apiant.ai/connect/semrush-to-the-old-reader" --- # Connect SEMrush and The Old Reader When **Completed Site Audit** fires in [SEMrush](https://apiant.ai/connections/semrush), your agent runs **Update item** in [The Old Reader](https://apiant.ai/connections/the-old-reader), or **New item** in The Old Reader to **Create Project** in SEMrush. Describe the whole flow and it is built, tested on every scenario and kept running. SEMrush **1** trigger SEMrush **6** actions The Old Reader **1** trigger The Old Reader **12** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want SEMrush and The Old Reader to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What SEMrush and The Old Reader can do together ### From SEMrush to The Old Reader - When **Completed Site Audit** in SEMrush then **Update item** in The Old Reader - When **Completed Site Audit** in SEMrush then **Mark all items as read** in The Old Reader ### From The Old Reader to SEMrush - When **New item** in The Old Reader then **Create Project** in SEMrush - When **New item** in The Old Reader then **List Projects** in SEMrush Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with SEMrush and The Old Reader ## Triggers and actions 2 triggers · 18 actions - Trigger **Completed Site Audit** Triggers when a Site Audit finishes for a project, giving the new snapshot ID and finish time. - Action **Create Project** Creates a new Semrush project for a website and returns its project ID. - Action **Get Overview Report** Returns the overview report of one Site Audit snapshot: site health score and the errors, warnings and notices found. - Action **Get Site Audit Campaign Info** Returns the Site Audit campaign summary for a project: status, error/warning/notice counts, pages crawled and audit dates. - Action **List Projects** Returns all Semrush projects in your account, with each project's ID, name and website. - Action **List Site Audit Snapshots** Returns the finished Site Audit snapshots for a project, each with its snapshot ID and finish time. - Action **Re-Crawl a Site Audit Campaign** Starts a new Site Audit crawl for an existing campaign and returns the new snapshot ID. - Trigger **New item** Triggers when a new item arrives in your reading list, a folder or a subscription. - Action **Add subscription** Subscribes the account to a feed or website by its URL and returns the new subscription's stream id. - Action **Delete folder** Deletes a folder in The Old Reader and moves its subscriptions to the default folder. - Action **Delete subscription** Unsubscribes from a feed in The Old Reader. - Action **Get items** Returns the full contents (title, body, author, feed, read/starred state) of one or more items by their ids. - Action **Get unread counts** Returns unread item counts for the whole reading list and for each folder, subscription and friend. - Action **List folders** Returns the list of folders in your The Old Reader account. - Action **List items** Returns the items (articles) in a stream such as your reading list, starred items, a folder or a subscription. - Action **List subscriptions** Returns every feed subscription in your The Old Reader account, with each feed's title, folders, site URL and icon. - Action **Mark all items as read** Marks all items in a stream (everything, a folder, a subscription or a friend's shares) as read, optionally only those older than a given time. - Action **Update folder** Renames a folder in The Old Reader. - Action **Update item** Updates an item's state: marks it read or unread, starred, liked or shared. - Action **Update subscription** Renames a subscription or moves it between folders. ## Each app on its own - [ **SEMrush** Semrush is an All-in-one Marketing Toolkit for digital marketing professionals.](https://apiant.ai/connections/semrush) - [ **The Old Reader** RSS reader](https://apiant.ai/connections/the-old-reader) Reviews ## What our customers say ## More from SEMrush - [ **SEMrush to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/semrush-to-slack) - [ **SEMrush to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/semrush-to-stripe) - [ **SEMrush to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/semrush-to-shopify) - [ **SEMrush to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/semrush-to-trello) - [ **SEMrush to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/semrush-to-zoom) - [ **SEMrush to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/semrush-to-twilio) ## More into The Old Reader - [ **Asana to The Old Reader** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-the-old-reader) - [ **HubSpot to The Old Reader** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-the-old-reader) - [ **Salesforce to The Old Reader** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-the-old-reader) - [ **Slack to The Old Reader** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-the-old-reader) - [ **Google Sheets to The Old Reader** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-the-old-reader) - [ **Gmail to The Old Reader** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-the-old-reader) Questions ## SEMrush and The Old Reader, answered ### ### What can start an automation from SEMrush? Any of SEMrush's 1 trigger in the catalog, including Completed Site Audit. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in The Old Reader when something happens in SEMrush? Any of The Old Reader's 12 actions, including Update folder, Update item, Update subscription and Add subscription. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from The Old Reader to SEMrush? Yes. When something happens in The Old Reader, your agent can act in SEMrush too. This page covers both directions: The Old Reader's triggers and SEMrush's actions are listed here as well. ### ### Do I have to build a connector for SEMrush or The Old Reader? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use SEMrush and The Old Reader without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.