---
title: "Connect SEMrush and Sorry - APIANT.ai"
description: "When \"Completed Site Audit\" fires in SEMrush, your agent runs \"Update status page\" in Sorry, or \"New notice\" in Sorry to \"Create Project\" in SEMrush."
canonical: "https://apiant.ai/connect/semrush-to-sorry"
---

# Connect SEMrush and Sorry

When **Completed Site Audit** fires in [SEMrush](https://apiant.ai/connections/semrush), your agent runs **Update status page** in [Sorry](https://apiant.ai/connections/sorry), or **New notice** in Sorry to **Create Project** in SEMrush. Describe the whole flow and it is built, tested on every scenario and kept running.

SEMrush **1** trigger SEMrush **6** actions Sorry **1** trigger Sorry **16** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want SEMrush and Sorry to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What SEMrush and Sorry can do together

### From SEMrush to Sorry

- When **Completed Site Audit** in SEMrush then **Update status page** in Sorry
- When **Completed Site Audit** in SEMrush then **Add component** in Sorry

### From Sorry to SEMrush

- When **New notice** in Sorry then **Create Project** in SEMrush
- When **New notice** in Sorry then **List Projects** in SEMrush

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with SEMrush and Sorry

## Triggers and actions 2 triggers · 22 actions

- Trigger

**Completed Site Audit**

Triggers when a Site Audit finishes for a project, giving the new snapshot ID and finish time.

- Action

**Create Project**

Creates a new Semrush project for a website and returns its project ID.

- Action

**Get Overview Report**

Returns the overview report of one Site Audit snapshot: site health score and the errors, warnings and notices found.

- Action

**Get Site Audit Campaign Info**

Returns the Site Audit campaign summary for a project: status, error/warning/notice counts, pages crawled and audit dates.

- Action

**List Projects**

Returns all Semrush projects in your account, with each project's ID, name and website.

- Action

**List Site Audit Snapshots**

Returns the finished Site Audit snapshots for a project, each with its snapshot ID and finish time.

- Action

**Re-Crawl a Site Audit Campaign**

Starts a new Site Audit crawl for an existing campaign and returns the new snapshot ID.

- Trigger

**New notice**

Triggers when a new notice (incident, maintenance or general announcement) is created on the selected Sorry status page.

- Action

**Add component**

Creates a new component on a Sorry status page, optionally nested under a parent component.

- Action

**Add notice**

Creates a new incident, maintenance or general notice on a Sorry status page, optionally linking affected components and publishing it to subscribers.

- Action

**Add notice update**

Posts a new update on an existing notice on a Sorry status page, optionally publishing it to your configured integrations.

- Action

**Add subscriber**

Adds an email or SMS subscriber to a status page, optionally limited to specific components, so they receive status notices.

- Action

**Delete notice**

Deletes a notice (incident, maintenance or general) from a Sorry status page.

- Action

**Delete subscriber**

Permanently removes a subscriber from a status page.

- Action

**Get notice**

Returns a single notice from a status page, including its type, state, subject, synopsis and link.

- Action

**Get status page**

Returns a single Sorry status page with its name, state, timezone, support details and notification settings, optionally including related brand, components, notices and more.

- Action

**List components**

Returns all components (the services or infrastructure elements) shown on a Sorry status page, with their current state.

- Action

**List notices**

Returns the notices (incidents, maintenance and general notices) posted on a Sorry status page, optionally filtered by type, state, subject or creation date.

- Action

**List notice updates**

Returns all updates posted on a notice on one of your Sorry status pages, optionally filtered by creation date or content.

- Action

**List status pages**

Returns all status pages in your Sorry account, optionally filtered by name or creation date.

- Action

**List subscribers**

Returns the subscribers on a status page, optionally only those who receive notices for a specific component.

- Action

**Update component**

Updates a component on a Sorry status page, such as its name, description, position or parent component.

- Action

**Update notice**

Updates an existing notice on a Sorry status page — change its subject or state, add a comment, set affected components or reschedule planned maintenance.

- Action

**Update status page**

Updates a status page's settings, such as its name, timezone, support contact details, search visibility and language.

## Each app on its own

- [ **SEMrush** Semrush is an All-in-one Marketing Toolkit for digital marketing professionals.](https://apiant.ai/connections/semrush)
- [ **Sorry** Status page and incident communication platform for notifying customers about downtime.](https://apiant.ai/connections/sorry)

Reviews

## What our customers say

## More from SEMrush

- [ **SEMrush to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/semrush-to-slack)
- [ **SEMrush to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/semrush-to-stripe)
- [ **SEMrush to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/semrush-to-shopify)
- [ **SEMrush to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/semrush-to-trello)
- [ **SEMrush to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/semrush-to-zoom)
- [ **SEMrush to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/semrush-to-twilio)

## More into Sorry

- [ **HubSpot to Sorry** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-sorry)
- [ **Salesforce to Sorry** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-sorry)
- [ **Slack to Sorry** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-sorry)
- [ **Google Sheets to Sorry** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-sorry)
- [ **Gmail to Sorry** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-sorry)
- [ **Google Calendar to Sorry** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-sorry)

Questions

## SEMrush and Sorry, answered

###

### What can start an automation from SEMrush?

Any of SEMrush's 1 trigger in the catalog, including Completed Site Audit. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Sorry when something happens in SEMrush?

Any of Sorry's 16 actions, including Update component, Update notice, Update status page and Add component. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Sorry to SEMrush?

Yes. When something happens in Sorry, your agent can act in SEMrush too. This page covers both directions: Sorry's triggers and SEMrush's actions are listed here as well.

###

### Do I have to build a connector for SEMrush or Sorry?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use SEMrush and Sorry without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
