---
title: "Connect SEMrush to Pointerpro - APIANT.ai"
description: "When \"Completed Site Audit\" fires in SEMrush, your agent runs \"Add contact\" in Pointerpro."
canonical: "https://apiant.ai/connect/semrush-to-pointerpro"
---

# Connect SEMrush to Pointerpro

When **Completed Site Audit** fires in [SEMrush](https://apiant.ai/connections/semrush), your agent runs **Add contact** in [Pointerpro](https://apiant.ai/connections/pointerpro). Describe the whole flow and it is built, tested on every scenario and kept running.

SEMrush **1** trigger SEMrush **6** actions Pointerpro **16** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want SEMrush and Pointerpro to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What SEMrush can start in Pointerpro

- When **Completed Site Audit** in SEMrush then **Add contact** in Pointerpro
- When **Completed Site Audit** in SEMrush then **Add contact list** in Pointerpro

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with SEMrush and Pointerpro

## Triggers and actions 1 trigger · 22 actions

- Trigger

**Completed Site Audit**

Triggers when a Site Audit finishes for a project, giving the new snapshot ID and finish time.

- Action

**Create Project**

Creates a new Semrush project for a website and returns its project ID.

- Action

**Get Overview Report**

Returns the overview report of one Site Audit snapshot: site health score and the errors, warnings and notices found.

- Action

**Get Site Audit Campaign Info**

Returns the Site Audit campaign summary for a project: status, error/warning/notice counts, pages crawled and audit dates.

- Action

**List Projects**

Returns all Semrush projects in your account, with each project's ID, name and website.

- Action

**List Site Audit Snapshots**

Returns the finished Site Audit snapshots for a project, each with its snapshot ID and finish time.

- Action

**Re-Crawl a Site Audit Campaign**

Starts a new Site Audit crawl for an existing campaign and returns the new snapshot ID.

- Action

**Add contact**

Creates a contact in Pointerpro, or updates the existing contact with the same email address.

- Action

**Add contact list**

Creates a new contact list in Pointerpro.

- Action

**Add contacts to contact list**

Adds one or more contacts to one or more Pointerpro contact lists.

- Action

**Add user**

Creates a user in your Pointerpro team with the given name, email, role and permissions.

- Action

**Delete contact**

Deletes a contact from your Pointerpro account.

- Action

**Delete contact list**

Deletes a contact list from your Pointerpro account.

- Action

**Get contact**

Returns a single contact (respondent) by its unique identifier, including name, email, language and custom fields.

- Action

**Get contact list**

Returns a contact list's name, integration id and unique identifier.

- Action

**Get survey**

Returns a survey (questionnaire) with its question blocks, questions, custom fields, outcomes and formulas.

- Action

**Get survey response**

Returns a single survey response, including the respondent, each question's answer, scores and outcomes.

- Action

**List contacts in contact list**

Returns the contacts that belong to a Pointerpro contact list.

- Action

**List survey responses**

Returns the responses submitted to a survey, optionally limited to a date range.

- Action

**Send email invitation**

Sends a Pointerpro survey email invitation to one or more contacts.

- Action

**Send report email**

Emails a Pointerpro report, generated from a report template for a given survey response.

- Action

**Update Contact**

Updates an existing Pointerpro contact's name, email, language and other details.

- Action

**Update contact list**

Updates the name or integration ID of an existing Pointerpro contact list.

## Each app on its own

- [ **SEMrush** Semrush is an All-in-one Marketing Toolkit for digital marketing professionals.](https://apiant.ai/connections/semrush)
- [ **Pointerpro** Pointerpro is an easy-to-use tool to create fun, mobile and interactive surveys & quizzes.](https://apiant.ai/connections/pointerpro)

Reviews

## What our customers say

## More from SEMrush

- [ **SEMrush to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/semrush-to-slack)
- [ **SEMrush to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/semrush-to-stripe)
- [ **SEMrush to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/semrush-to-shopify)
- [ **SEMrush to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/semrush-to-trello)
- [ **SEMrush to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/semrush-to-zoom)
- [ **SEMrush to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/semrush-to-twilio)

## More into Pointerpro

- [ **HubSpot to Pointerpro** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-pointerpro)
- [ **Salesforce to Pointerpro** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-pointerpro)
- [ **Slack to Pointerpro** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-pointerpro)
- [ **Google Sheets to Pointerpro** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-pointerpro)
- [ **Gmail to Pointerpro** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-pointerpro)
- [ **Google Calendar to Pointerpro** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-pointerpro)

Questions

## SEMrush and Pointerpro, answered

###

### What can start an automation from SEMrush?

Any of SEMrush's 1 trigger in the catalog, including Completed Site Audit. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Pointerpro when something happens in SEMrush?

Any of Pointerpro's 16 actions, including Send email invitation, Send report email, Update Contact and Update contact list. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Pointerpro to SEMrush?

Pointerpro has no triggers in the catalog today, so automations start in SEMrush. If you need the other direction, ask: your agent reads Pointerpro's API documentation and adds it.

###

### Do I have to build a connector for SEMrush or Pointerpro?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use SEMrush and Pointerpro without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
