Integration
Connect SEMrush to Frase
When Completed Site Audit fires in SEMrush, your agent runs Start audit in Frase. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want SEMrush and Frase to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What SEMrush can start in Frase
When Completed Site Audit in SEMrush
then Start audit in Frase
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with SEMrush and Frase
Triggers and actions 1 trigger · 22 actions
- Completed Site Audit
Triggers when a Site Audit finishes for a project, giving the new snapshot ID and finish time.
- Create Project
Creates a new Semrush project for a website and returns its project ID.
- Get Overview Report
Returns the overview report of one Site Audit snapshot: site health score and the errors, warnings and notices found.
- Get Site Audit Campaign Info
Returns the Site Audit campaign summary for a project: status, error/warning/notice counts, pages crawled and audit dates.
- List Projects
Returns all Semrush projects in your account, with each project's ID, name and website.
- List Site Audit Snapshots
Returns the finished Site Audit snapshots for a project, each with its snapshot ID and finish time.
- Re-Crawl a Site Audit Campaign
Starts a new Site Audit crawl for an existing campaign and returns the new snapshot ID.
- Add brief
Creates a Frase content brief from a completed research session. The brief is created with a pending status and its outline is generated in the background; if a brief already exists for the research session, that brief is returned instead.
- Add topic cluster
Creates a topic cluster in Frase, either org-wide or scoped to one of your sites.
- Add tracked prompt
Add a new prompt for Frase to track for AI visibility across AI answer engines.
- Analyze SERP
Analyzes the Google search results for a keyword, returning organic results, the AI Overview and its sources, People Also Ask questions, and related searches.
- Delete content
Moves a content article to the trash in Frase (soft delete). Trashed content can be restored later.
- Generate content
Starts generating an article from an existing Frase brief. Generation runs in the background; the returned content id can be used to check its progress.
- Get audit
Retrieve a site audit's details and summary, optionally including the audited pages.
- Get brief
Retrieve a Frase brief by its ID, including its outline sections.
- Get content
Retrieve a specific Frase content article by its ID, including its body, metadata, and SEO/GEO/E-E-A-T scores.
- Get research
Retrieve a specific Frase research session by its ID, including its status, summary, findings, sources and type-specific research data.
- List sites
Lists the websites associated with your Frase organization.
- List topic clusters
Lists the organization's topic clusters, optionally limited to one site.
- Start audit
Start a new site audit on one of your Frase sites.
- Start research
Start AI-powered research on a topic in Frase. Research runs asynchronously; the returned research id can be used to check progress and read the results.
- Update brief
Update a Frase brief's metadata (topic, keywords, content type, intent, word count, tone, audience, guardrails) and/or replace its outline.
- Update content
Updates a Frase content article's title, body, status, SEO metadata, or target keywords. Fields left blank are not changed.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
SEMrush and Frase, answered
What can start an automation from SEMrush?
Any of SEMrush's 1 trigger in the catalog, including Completed Site Audit. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Frase when something happens in SEMrush?
Any of Frase's 16 actions, including Update brief, Update content, Add brief and Add topic cluster. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Frase to SEMrush?
Frase has no triggers in the catalog today, so automations start in SEMrush. If you need the other direction, ask: your agent reads Frase's API documentation and adds it.
Do I have to build a connector for SEMrush or Frase?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use SEMrush and Frase without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.