Integration
Connect Salesmsg and Willo
When Contact Updated fires in Salesmsg, your agent runs Add department in Willo, or List Users in Willo to Add Tag to Contact in Salesmsg. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Salesmsg and Willo to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Salesmsg and Willo can do together
From Salesmsg to Willo
When Contact Updated in Salesmsg
then Add department in Willo
When New Contact in Salesmsg
then Add interview from template in Willo
From Willo to Salesmsg
When List Users in Willo
then Add Tag to Contact in Salesmsg
When List Users in Willo
then Create or Update Contact in Salesmsg
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Salesmsg and Willo
Triggers and actions 7 triggers · 42 actions
Trigger
Contact UpdatedTriggers when a contact in Salesmsg is created or updated.
Trigger
Missed Incoming Phone CallTriggers when an incoming phone call to your Salesmsg number is missed.
Trigger
New ContactTriggers when a new contact is created in Salesmsg.
Trigger
New Contact Opted-OutTriggers when a contact in Salesmsg is opted out of text messaging.
Trigger
New or Updated ConversationTriggers when an open Salesmsg conversation starts or gets a new message (its latest message time changes). Returns the conversation, including its contact and inbox, not the message text.
Trigger
New Phone Call ReceivedTriggers when a new incoming phone call is logged in Salesmsg call history.
Action
Add broadcastCreates a broadcast in Salesmsg that sends a message from one of your numbers to the selected contacts, now or on a schedule, or saves it as a draft. Returns the new broadcast.
Action
Add tagCreates a new tag in your Salesmsg account that can then be applied to contacts.
Action
Add Tag to ContactAdds an existing tag to a Salesmsg contact.
Action
Assign conversationAssigns a conversation to a team member. Leave the user blank to set the conversation to Unassigned.
Action
Close conversationCloses a conversation for everyone on the team. The conversation and its messages stay visible under Closed Conversations, and the closed conversation is returned.
Action
Create NoteCreates a note on a Salesmsg contact.
Action
Create or Update ContactCreates a Salesmsg contact for a phone number, or returns the existing contact with that number, setting name and email.
Action
Delete contactDeletes a contact from your Salesmsg account.
Action
Delete notePermanently deletes a note from a Salesmsg contact and returns the vendor's confirmation message.
Action
Find ContactFinds contacts whose name, email or phone number matches a search term.
Action
Find Salesmsg MemberSearches the members of your Salesmsg organization by name or email and returns the matches.
Action
Get contactReturns a Salesmsg contact by its id, including its tags, notes and custom field values.
Action
Get conversationReturns a conversation by its ID, including its contact participants, owner, assigned user, phone number, status dates and reassignment history.
Action
List conversationsReturns the conversations in the connected Salesmsg account that match a status filter, with each conversation's contact, owner and number details.
Action
List tagsReturns the tags in the Salesmsg account, with optional search, sorting and filtering by tag.
Action
List teamsReturns the teams (inboxes) in your Salesmsg organization, with each team's name, owner and phone number.
Action
Opt-in a contactOpts a contact back in so messages can be sent to them again, and returns the updated contact. A contact who opted out by replying (a hard opt-out) cannot be opted in this way.
Action
Opt-Out a ContactOpts out a Salesmsg contact so they no longer receive messages from your local and toll-free numbers. Returns the updated contact.
Action
Phone Number Lookup (PhoneCheckr)Looks up a phone number and returns its formatted form, country, carrier and line type.
Action
Remove Tag From ContactRemoves a tag from a Salesmsg contact.
Action
Send a Text Message (SMS / MMS)Sends an SMS or MMS text message to a phone number from one of your Salesmsg inboxes.
Action
Update contact custom fieldUpdates the value of one custom field on a Salesmsg contact and returns the updated contact.
Action
Update noteUpdates the text of an existing note on a Salesmsg contact.
Trigger
List UsersTriggers when a new user is added to your Willo account.
Action
Accept CandidateMarks a participant in a Willo interview as Accepted and returns the updated participant. Can also update the participant's name, phone number and custom ID in the same step.
Action
Add departmentCreates a new department in your Willo organisation and returns the department, including its key and branding.
Action
Add interview from templateCreates a new interview in Willo from one of your interview templates and returns the new interview.
Action
Create CompanyCreates a new company as a child organisation under your Willo organisation, with the owner you name.
Action
Create InterviewCreates a new video interview in Willo with its questions, department, message templates and settings.
Action
Delete interviewDeletes an interview from your Willo account.
Action
Delete participantDeletes a participant from Willo. Returns whether the deletion was confirmed.
Action
Get interviewReturns a Willo interview by its key, including its questions, owner, department, reviewers, message templates and settings. An error occurs if the interview is not found.
Action
Get participantReturns a Willo participant (candidate) with their contact details, status, interview, department, scores and answers.
Action
Get userReturns a Willo user's details, including email, full name, phone, role and status.
Action
Invite SomeoneInvites a person to a Willo interview as a participant and returns the new participant with their invite link.
Action
List departmentsReturns the departments in your Willo organisation, optionally filtered by name, owner email or owner.
Action
List interviewsReturns the interviews in your Willo account, optionally narrowed by department, owner or a search term, and sorted the way you choose.
Action
List message templatesReturns the message templates (email and SMS) in your Willo account, optionally filtered by title, type or trigger.
Action
List participantsReturns the participants in your Willo account, optionally narrowed to an interview, department or owner, or by a text search.
Action
List usersReturns the users in your Willo account with their key, email and full name.
Action
Reject CandidateRejects a candidate by setting the participant's status to Rejected, optionally updating their name, phone or custom ID.
Action
Update interviewUpdates an existing interview's details, questions, reviewers, message templates and settings, changing only the values you provide. Returns the updated interview.
Action
Update participantUpdates a participant's name, phone, status (Accepted or Rejected) or your own reference ID.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Salesmsg and Willo, answered
What can start an automation from Salesmsg?
Any of Salesmsg's 6 triggers in the catalog, including Contact Updated, New Contact, New Contact Opted-Out and New or Updated Conversation. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Willo when something happens in Salesmsg?
Any of Willo's 19 actions, including Create Company, Create Interview, Update interview and Update participant. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Willo to Salesmsg?
Yes. When something happens in Willo, your agent can act in Salesmsg too. This page covers both directions: Willo's triggers and Salesmsg's actions are listed here as well.
Do I have to build a connector for Salesmsg or Willo?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Salesmsg and Willo without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.