Integration
Connect Salesmsg and The Value Builder System™
When Contact Updated fires in Salesmsg, your agent runs Create Contact From Email in The Value Builder System™, or New Activity Feed in The Value Builder System™ to Add Tag to Contact in Salesmsg. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Salesmsg and The Value Builder System™ to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Grok
Open grok.com/connectors, choose New Connector, then Custom, and paste the address. Grok signs you in in your browser.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Salesmsg and The Value Builder System™ can do together
From Salesmsg to The Value Builder System™
When Contact Updated in Salesmsg
then Create Contact From Email in The Value Builder System™
When New Contact in Salesmsg
then Update Contact From Email in The Value Builder System™
From The Value Builder System™ to Salesmsg
When New Activity Feed in The Value Builder System™
then Add Tag to Contact in Salesmsg
When New Contact in The Value Builder System™
then Create or Update Contact in Salesmsg
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Salesmsg and The Value Builder System™
Triggers and actions 15 triggers · 29 actions
Trigger
Contact UpdatedTriggers when a contact in Salesmsg is created or updated.
Trigger
Missed Incoming Phone CallTriggers when an incoming phone call to your Salesmsg number is missed.
Trigger
New ContactTriggers when a new contact is created in Salesmsg.
Trigger
New Contact Opted-OutTriggers when a contact in Salesmsg is opted out of text messaging.
Trigger
New or Updated ConversationTriggers when an open Salesmsg conversation starts or gets a new message (its latest message time changes). Returns the conversation, including its contact and inbox, not the message text.
Trigger
New Phone Call ReceivedTriggers when a new incoming phone call is logged in Salesmsg call history.
Trigger
New Text Message SentTriggers when a text message is sent from your Salesmsg account.
Trigger
Tag Added to ContactTriggers when the chosen tag is added to a contact.
Action
Add Tag to ContactAdds an existing tag to a Salesmsg contact.
Action
Create NoteCreates a note on a Salesmsg contact.
Action
Create or Update ContactCreates a Salesmsg contact for a phone number, or returns the existing contact with that number, setting name and email.
Action
Delete contactDeletes a contact from your Salesmsg account.
Action
Find ContactFinds contacts whose name, email or phone number matches a search term.
Action
Find Salesmsg MemberSearches the members of your Salesmsg organization by name or email and returns the matches.
Action
Get contactReturns a Salesmsg contact by its id, including its tags, notes and custom field values.
Action
Get conversationReturns a conversation by its ID, including its contact participants, owner, assigned user, phone number, status dates and reassignment history.
Action
List conversationsReturns the conversations in the connected Salesmsg account that match a status filter, with each conversation's contact, owner and number details.
Action
List numbersReturns the phone numbers in your Salesmsg account, optionally filtered by a search term or number IDs.
Action
List tagsReturns the tags in the Salesmsg account, with optional search, sorting and filtering by tag.
Action
List teamsReturns the teams (inboxes) in your Salesmsg organization, with each team's name, owner and phone number.
Action
Remove Tag From ContactRemoves a tag from a Salesmsg contact.
Action
Send a Group Text Message (SMS / MMS)Sends the same SMS or MMS to several phone numbers from one Salesmsg inbox, one message per recipient.
Action
Update contact custom fieldUpdates the value of one custom field on a Salesmsg contact and returns the updated contact.
Trigger
Clicked Email by ContactTriggers when a contact clicks a link in an email.
Trigger
New Activity FeedTriggers when a new entry is added to the Value Builder activity feed.
Trigger
New ContactTriggers when a new contact is added to Value Builder.
Trigger
Open/Click Contact EmailTriggers when a contact opens or clicks an email.
Trigger
Opened Email by ContactTriggers when a contact opens an email.
Trigger
Sent Email to ContactTriggers when an email is sent to a contact.
Trigger
Unsubscribe Contact From Nurture CycleTriggers when a contact unsubscribes from the Nurture Cycle.
Action
Activate Contact Nurture CycleActivates the Nurture Cycle for a contact.
Action
Create Contact From EmailCreates a new contact from an email address, name, company and country.
Action
Create TagCreates a tag.
Action
Deactivate Contact Nurture CycleDeactivates the Nurture Cycle for a contact.
Action
Find Contact From EmailSearches contacts by email address or name and returns the first match plus all matches.
Action
Find TagsSearches tags by name, or returns all tags.
Action
Get ActivityReturns one activity feed entry by its ID.
Action
Get ContactReturns one contact by its ID.
Action
List AdvisorsReturns the advisors contacts can be assigned to.
Action
List Contact TagsReturns the tags on a contact.
Action
Remove Tags from ContactRemoves one or more tags from a contact.
Action
Replace Contact TagsReplaces all of a contact's tags with the list you supply.
Action
Tag ContactAdds one or more tags to a contact.
Action
Update Contact From EmailUpdates the fields you supply on an existing contact; fields left blank are unchanged.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Salesmsg and The Value Builder System™, answered
What can start an automation from Salesmsg?
Any of Salesmsg's 8 triggers in the catalog, including Contact Updated, New Contact, New Contact Opted-Out and New or Updated Conversation. Describe the moment in plain language and your agent picks the right one.
What can your agent do in The Value Builder System™ when something happens in Salesmsg?
Any of The Value Builder System™'s 14 actions, including Create Contact From Email, Create Tag, Update Contact From Email and Activate Contact Nurture Cycle. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from The Value Builder System™ to Salesmsg?
Yes. When something happens in The Value Builder System™, your agent can act in Salesmsg too. This page covers both directions: The Value Builder System™'s triggers and Salesmsg's actions are listed here as well.
Do I have to build a connector for Salesmsg or The Value Builder System™?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Salesmsg and The Value Builder System™ without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.