--- title: "Connect Salesmsg to Synthflow AI - APIANT.ai" description: "When \"Contact Updated\" fires in Salesmsg, your agent runs \"Create Assistant\" in Synthflow AI." canonical: "https://apiant.ai/connect/salesmsg-to-synthflow-ai" --- # Connect Salesmsg to Synthflow AI When **Contact Updated** fires in [Salesmsg](https://apiant.ai/connections/salesmsg), your agent runs **Create Assistant** in [Synthflow AI](https://apiant.ai/connections/synthflow-ai). Describe the whole flow and it is built, tested on every scenario and kept running. Salesmsg **6** triggers Salesmsg **23** actions Synthflow AI **25** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Salesmsg and Synthflow AI to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Salesmsg can start in Synthflow AI - When **Contact Updated** in Salesmsg then **Create Assistant** in Synthflow AI - When **New Contact** in Salesmsg then **Create Booking Calcom Action** in Synthflow AI Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Salesmsg and Synthflow AI ## Triggers and actions 6 triggers · 48 actions - Trigger **Contact Updated** Triggers when a contact in Salesmsg is created or updated. - Trigger **Missed Incoming Phone Call** Triggers when an incoming phone call to your Salesmsg number is missed. - Trigger **New Contact** Triggers when a new contact is created in Salesmsg. - Trigger **New Contact Opted-Out** Triggers when a contact in Salesmsg is opted out of text messaging. - Trigger **New or Updated Conversation** Triggers when an open Salesmsg conversation starts or gets a new message (its latest message time changes). Returns the conversation, including its contact and inbox, not the message text. - Trigger **New Phone Call Received** Triggers when a new incoming phone call is logged in Salesmsg call history. - Action **Add broadcast** Creates a broadcast in Salesmsg that sends a message from one of your numbers to the selected contacts, now or on a schedule, or saves it as a draft. Returns the new broadcast. - Action **Add tag** Creates a new tag in your Salesmsg account that can then be applied to contacts. - Action **Add Tag to Contact** Adds an existing tag to a Salesmsg contact. - Action **Assign conversation** Assigns a conversation to a team member. Leave the user blank to set the conversation to Unassigned. - Action **Close conversation** Closes a conversation for everyone on the team. The conversation and its messages stay visible under Closed Conversations, and the closed conversation is returned. - Action **Create Note** Creates a note on a Salesmsg contact. - Action **Create or Update Contact** Creates a Salesmsg contact for a phone number, or returns the existing contact with that number, setting name and email. - Action **Delete contact** Deletes a contact from your Salesmsg account. - Action **Delete note** Permanently deletes a note from a Salesmsg contact and returns the vendor's confirmation message. - Action **Find Contact** Finds contacts whose name, email or phone number matches a search term. - Action **Find Salesmsg Member** Searches the members of your Salesmsg organization by name or email and returns the matches. - Action **Get contact** Returns a Salesmsg contact by its id, including its tags, notes and custom field values. - Action **Get conversation** Returns a conversation by its ID, including its contact participants, owner, assigned user, phone number, status dates and reassignment history. - Action **List conversations** Returns the conversations in the connected Salesmsg account that match a status filter, with each conversation's contact, owner and number details. - Action **List tags** Returns the tags in the Salesmsg account, with optional search, sorting and filtering by tag. - Action **List teams** Returns the teams (inboxes) in your Salesmsg organization, with each team's name, owner and phone number. - Action **Opt-in a contact** Opts a contact back in so messages can be sent to them again, and returns the updated contact. A contact who opted out by replying (a hard opt-out) cannot be opted in this way. - Action **Opt-Out a Contact** Opts out a Salesmsg contact so they no longer receive messages from your local and toll-free numbers. Returns the updated contact. - Action **Phone Number Lookup (PhoneCheckr)** Looks up a phone number and returns its formatted form, country, carrier and line type. - Action **Remove Tag From Contact** Removes a tag from a Salesmsg contact. - Action **Send a Text Message (SMS / MMS)** Sends an SMS or MMS text message to a phone number from one of your Salesmsg inboxes. - Action **Update contact custom field** Updates the value of one custom field on a Salesmsg contact and returns the updated contact. - Action **Update note** Updates the text of an existing note on a Salesmsg contact. - Action **Attach Action** Attaches one or more existing actions to a Synthflow agent, optionally setting when each action runs and how its input variables are filled. - Action **Create Assistant** Creates a new Synthflow voice agent with its prompt, voice, language and call behavior, and returns the new agent's ID. - Action **Create Booking Calcom Action** Creates a real-time booking action that lets a Synthflow agent offer and book Cal.com appointments during a call. - Action **Create Booking GHL Action** Creates a real-time booking action that lets a Synthflow agent book appointments on a GoHighLevel calendar during a call. - Action **Create Call** Places a real-time outbound phone call from a Synthflow AI agent to the recipient you specify, and returns the new call's ID. - Action **Create Information Extractor Open Question Action** Creates an information extractor action that has a Synthflow agent capture a free-form answer from a call. Returns the new action's ID, ready to attach to an agent. - Action **Create Information Extractor Single Choice Action** Creates an information extractor action that has the agent pick one answer from a list of choices during a call. Returns the new action's ID. - Action **Create Information Extractor Yes No Action** Creates a yes/no information extractor action, which pulls a yes or no answer out of a call conversation. - Action **Create SMS Action** Creates a Send SMS action that an agent can use to text a message during a call, and returns the new action's ID. - Action **Create Transfer Call Action** Creates a live transfer action that a Synthflow agent can use to hand a call over to a phone number, SIP target or phone book. - Action **Delete Action** Deletes an action from your Synthflow account by its ID. - Action **Delete Assistant** Deletes a Synthflow agent (assistant) by its ID. - Action **Detach Action** Detaches one or more actions from a Synthflow agent so the agent can no longer use them. - Action **Get Action** Returns the details of a Synthflow action, including its type, name, description and configured settings. Can also list the agents the action is assigned to. - Action **Get Assistant** Returns one Synthflow agent by its ID, including its voice, prompt and call settings and its attached phone numbers. - Action **Get Call** Returns a phone call's transcript, status, duration, executed actions and other details. An error occurs if the call is not found. - Action **List Actions** Returns all actions in the Synthflow AI account, including each action's type, name, description and configuration. - Action **Text - Generate Response** Sends a text message to an agent in an existing chat session and returns the response the agent generates. - Action **Update Assistant** Updates an existing agent's name, phone number, voice, prompt or other settings. Only the values provided are changed. - Action **Update Booking Calcom Action** Updates a real-time booking action that schedules appointments through Cal.com, including its availability window, meeting type and SMS confirmation. Returns the ID of the updated action. - Action **Update Booking GHL Action** Updates a real-time booking action that books appointments through a GoHighLevel calendar, including its scheduling settings, confirmation mode and title. Returns the ID of the updated action. - Action **Update Information Extractor Open Question Action** Updates an open-question information extractor action in Synthflow, changing its title, description or example answers. Anything left blank keeps its current value. - Action **Update Information Extractor Single Choice Action** Updates the title, description, answer choices or examples of a single-choice information extractor action. Anything left blank keeps its current value. - Action **Update Information Extractor Yes No Action** Updates the title, description or example answers of a yes/no information extractor action in Synthflow. Anything left blank keeps its current value. - Action **Update SMS Action** Updates the name, message text or sending instructions of an existing SMS action. ## Each app on its own - [ **Salesmsg** Salesmsg is a two-way text messaging software to allows you to send and receive text messages online from...](https://apiant.ai/connections/salesmsg) - [ **Synthflow AI** Synthflow AI is a scalable no-code platform enabling non-tech users and SMEs to create custom LLM solutions...](https://apiant.ai/connections/synthflow-ai) Reviews ## What our customers say ## More from Salesmsg - [ **Salesmsg to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/salesmsg-to-slack) - [ **Salesmsg to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/salesmsg-to-stripe) - [ **Salesmsg to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/salesmsg-to-shopify) - [ **Salesmsg to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/salesmsg-to-trello) - [ **Salesmsg to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/salesmsg-to-zoom) - [ **Salesmsg to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/salesmsg-to-twilio) ## More into Synthflow AI - [ **HubSpot to Synthflow AI** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-synthflow-ai) - [ **Salesforce to Synthflow AI** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-synthflow-ai) - [ **Slack to Synthflow AI** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-synthflow-ai) - [ **Google Sheets to Synthflow AI** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-synthflow-ai) - [ **Gmail to Synthflow AI** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-synthflow-ai) - [ **Google Calendar to Synthflow AI** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-synthflow-ai) Questions ## Salesmsg and Synthflow AI, answered ### ### What can start an automation from Salesmsg? Any of Salesmsg's 6 triggers in the catalog, including Contact Updated, New Contact, New Contact Opted-Out and New or Updated Conversation. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Synthflow AI when something happens in Salesmsg? Any of Synthflow AI's 25 actions, including Create Assistant, Create Booking Calcom Action, Create Booking GHL Action and Create Call. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Synthflow AI to Salesmsg? Synthflow AI has no triggers in the catalog today, so automations start in Salesmsg. If you need the other direction, ask: your agent reads Synthflow AI's API documentation and adds it. ### ### Do I have to build a connector for Salesmsg or Synthflow AI? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Salesmsg and Synthflow AI without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.