--- title: "Connect Salesmsg to Optimizely - APIANT.ai" description: "When \"Contact Updated\" fires in Salesmsg, your agent runs \"Add page\" in Optimizely." canonical: "https://apiant.ai/connect/salesmsg-to-optimizely" --- # Connect Salesmsg to Optimizely When **Contact Updated** fires in [Salesmsg](https://apiant.ai/connections/salesmsg), your agent runs **Add page** in [Optimizely](https://apiant.ai/connections/optimizely). Describe the whole flow and it is built, tested on every scenario and kept running. Salesmsg **6** triggers Salesmsg **23** actions Optimizely **26** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Salesmsg and Optimizely to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Salesmsg can start in Optimizely - When **Contact Updated** in Salesmsg then **Add page** in Optimizely - When **New Contact** in Salesmsg then **Add project** in Optimizely Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Salesmsg and Optimizely ## Triggers and actions 6 triggers · 49 actions - Trigger **Contact Updated** Triggers when a contact in Salesmsg is created or updated. - Trigger **Missed Incoming Phone Call** Triggers when an incoming phone call to your Salesmsg number is missed. - Trigger **New Contact** Triggers when a new contact is created in Salesmsg. - Trigger **New Contact Opted-Out** Triggers when a contact in Salesmsg is opted out of text messaging. - Trigger **New or Updated Conversation** Triggers when an open Salesmsg conversation starts or gets a new message (its latest message time changes). Returns the conversation, including its contact and inbox, not the message text. - Trigger **New Phone Call Received** Triggers when a new incoming phone call is logged in Salesmsg call history. - Action **Add broadcast** Creates a broadcast in Salesmsg that sends a message from one of your numbers to the selected contacts, now or on a schedule, or saves it as a draft. Returns the new broadcast. - Action **Add tag** Creates a new tag in your Salesmsg account that can then be applied to contacts. - Action **Add Tag to Contact** Adds an existing tag to a Salesmsg contact. - Action **Assign conversation** Assigns a conversation to a team member. Leave the user blank to set the conversation to Unassigned. - Action **Close conversation** Closes a conversation for everyone on the team. The conversation and its messages stay visible under Closed Conversations, and the closed conversation is returned. - Action **Create Note** Creates a note on a Salesmsg contact. - Action **Create or Update Contact** Creates a Salesmsg contact for a phone number, or returns the existing contact with that number, setting name and email. - Action **Delete contact** Deletes a contact from your Salesmsg account. - Action **Delete note** Permanently deletes a note from a Salesmsg contact and returns the vendor's confirmation message. - Action **Find Contact** Finds contacts whose name, email or phone number matches a search term. - Action **Find Salesmsg Member** Searches the members of your Salesmsg organization by name or email and returns the matches. - Action **Get contact** Returns a Salesmsg contact by its id, including its tags, notes and custom field values. - Action **Get conversation** Returns a conversation by its ID, including its contact participants, owner, assigned user, phone number, status dates and reassignment history. - Action **List conversations** Returns the conversations in the connected Salesmsg account that match a status filter, with each conversation's contact, owner and number details. - Action **List tags** Returns the tags in the Salesmsg account, with optional search, sorting and filtering by tag. - Action **List teams** Returns the teams (inboxes) in your Salesmsg organization, with each team's name, owner and phone number. - Action **Opt-in a contact** Opts a contact back in so messages can be sent to them again, and returns the updated contact. A contact who opted out by replying (a hard opt-out) cannot be opted in this way. - Action **Opt-Out a Contact** Opts out a Salesmsg contact so they no longer receive messages from your local and toll-free numbers. Returns the updated contact. - Action **Phone Number Lookup (PhoneCheckr)** Looks up a phone number and returns its formatted form, country, carrier and line type. - Action **Remove Tag From Contact** Removes a tag from a Salesmsg contact. - Action **Send a Text Message (SMS / MMS)** Sends an SMS or MMS text message to a phone number from one of your Salesmsg inboxes. - Action **Update contact custom field** Updates the value of one custom field on a Salesmsg contact and returns the updated contact. - Action **Update note** Updates the text of an existing note on a Salesmsg contact. - Action **Add attribute** Creates a new attribute in an Optimizely project, which can be used to target audiences. - Action **Add audience** Adds a new audience to an Optimizely project and returns the id of the audience that was created. - Action **Add campaign** Creates a new personalization campaign in an Optimizely project and returns its id. - Action **Add experiment** Creates a new experiment in an Optimizely project and returns its id. - Action **Add feature** Creates a new feature flag in an Optimizely project. Works only with legacy Full Stack projects, and returns the id of the new feature. - Action **Add page** Creates a new page in an Optimizely project, defining the URL where experiments and campaigns can run and when it activates. Returns the created page. - Action **Add project** Creates a new Optimizely project in your account and returns the created project. - Action **Delete experiment** Archives an Optimizely experiment by its ID. Optimizely keeps archived experiments rather than permanently removing them. - Action **Get audience** Returns a single Optimizely audience by its ID, including its name, targeting conditions and status. An error occurs if the audience is not found. - Action **Get campaign** Returns a single Optimizely campaign by its ID, including its status, metrics, targeting and custom field values. - Action **Get experiment** Returns a single experiment by its ID, including its status, variations, metrics and targeting. Fails if the experiment is not found. - Action **Get experiment results** Returns the results of an Optimizely experiment, including metric performance per variation, reach and statistical significance, optionally limited to a time range or visitor segment. - Action **Get feature** Returns a single feature by its ID, including its variables and its rollout rules in each environment. Works only with legacy Full Stack projects. - Action **Get project** Returns all the properties of a single Optimizely project, including its platform, status and web snippet settings. - Action **List attributes** Returns all attributes in an Optimizely project, including their keys, names and archived status. - Action **List audiences** Returns the audiences in an Optimizely project, optionally filtered by archived or journey status. - Action **List campaigns** Returns all campaigns in an Optimizely project, optionally narrowed by journey or archived status. - Action **List environments** Returns all of the environments that have been created in an Optimizely project. - Action **List events** Returns all events in an Optimizely project, including pageview events and, optionally, classic goals. - Action **List experiments** Returns all experiments in an Optimizely project or campaign. - Action **List features** Returns all features created in an Optimizely project, including their variables and per-environment rollout rules. - Action **List pages** Returns the pages defined in an Optimizely project, optionally including single-use pages generated for campaign URL targeting. - Action **List projects** Returns all the projects in your Optimizely account, with their settings and status. - Action **Update campaign** Updates an existing Optimizely campaign's details, targeting and metrics, and can publish, start, pause, resume or unarchive it. Returns the updated campaign. - Action **Update experiment** Updates an Optimizely experiment's settings, such as its name, audiences, metrics, variations and schedule, and can optionally publish, start, pause, resume or unarchive it. Returns the updated experiment. - Action **Update feature** Updates an existing feature's name, key, description, variables, environment rollout rules or archived state, and returns the updated feature. ## Each app on its own - [ **Salesmsg** Salesmsg is a two-way text messaging software to allows you to send and receive text messages online from...](https://apiant.ai/connections/salesmsg) - [ **Optimizely** The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be...](https://apiant.ai/connections/optimizely) Reviews ## What our customers say ## More from Salesmsg - [ **Salesmsg to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/salesmsg-to-slack) - [ **Salesmsg to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/salesmsg-to-stripe) - [ **Salesmsg to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/salesmsg-to-shopify) - [ **Salesmsg to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/salesmsg-to-trello) - [ **Salesmsg to Zoom** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/salesmsg-to-zoom) - [ **Salesmsg to Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connect/salesmsg-to-twilio) ## More into Optimizely - [ **HubSpot to Optimizely** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-optimizely) - [ **Salesforce to Optimizely** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-optimizely) - [ **Slack to Optimizely** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-optimizely) - [ **Google Sheets to Optimizely** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-optimizely) - [ **Gmail to Optimizely** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-optimizely) - [ **Google Calendar to Optimizely** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-optimizely) Questions ## Salesmsg and Optimizely, answered ### ### What can start an automation from Salesmsg? Any of Salesmsg's 6 triggers in the catalog, including Contact Updated, New Contact, New Contact Opted-Out and New or Updated Conversation. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Optimizely when something happens in Salesmsg? Any of Optimizely's 26 actions, including Update campaign, Update experiment, Update feature and Add attribute. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Optimizely to Salesmsg? Optimizely has no triggers in the catalog today, so automations start in Salesmsg. If you need the other direction, ask: your agent reads Optimizely's API documentation and adds it. ### ### Do I have to build a connector for Salesmsg or Optimizely? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Salesmsg and Optimizely without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.