---
title: "Connect Salesmate to Formaloo - APIANT.ai"
description: "When \"New De-Activated User\" fires in Salesmate, your agent runs \"Update row\" in Formaloo."
canonical: "https://apiant.ai/connect/salesmate-to-formaloo"
---

# Connect Salesmate to Formaloo

When **New De-Activated User** fires in [Salesmate](https://apiant.ai/connections/salesmate), your agent runs **Update row** in [Formaloo](https://apiant.ai/connections/formaloo). Describe the whole flow and it is built, tested on every scenario and kept running.

Salesmate **2** triggers Salesmate **10** actions Formaloo **9** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Salesmate and Formaloo to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Salesmate can start in Formaloo

- When **New De-Activated User** in Salesmate then **Update row** in Formaloo
- When **New User** in Salesmate then **Get row** in Formaloo

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Salesmate and Formaloo

## Triggers and actions 2 triggers · 19 actions

- Trigger

**New De-Activated User**

Triggers when a user in Salesmate is de-activated.

- Trigger

**New User**

Triggers when a new user is added to your Salesmate account.

- Action

**Add Note**

Adds a note to a contact in Salesmate. Returns the id of the note that was created.

- Action

**Create Contact**

Creates a new contact in Salesmate. Returns the id of the contact that was created.

- Action

**Random User**

Picks one active Salesmate user at random, for round-robin style assignment. Returns that user's id, name and email.

- Action

**Search for Total Rows in Activity**

Returns how many Salesmate activities match the criteria you supply, without returning the activities themselves.

- Action

**Search for Total Rows in Company**

Returns how many Salesmate companies match the criteria you supply, without returning the companies themselves.

- Action

**Search for Total Rows in Contacts**

Returns how many Salesmate contacts match the criteria you supply, without returning the contacts themselves.

- Action

**Search for Total Rows in Deal**

Returns how many Salesmate deals match the criteria you supply, without returning the deals themselves.

- Action

**Search User**

Returns the Salesmate users whose name or email matches the text you supply. Leave both blank to return every user of the chosen status.

- Action

**Update Contact**

Updates an existing contact in Salesmate. Only the fields you supply are changed.

- Action

**Update Note**

Updates an existing note on a contact in Salesmate.

- Action

**Add field**

Adds a new field (question) of the chosen type to an existing Formaloo form and returns the created field.

- Action

**Add form**

Creates a new form in your Formaloo workspace.

- Action

**Delete field**

Deletes a field from a Formaloo form. Logic or integrations that use the field may be affected.

- Action

**Delete row**

Deletes a submitted row (form response) from a Formaloo form.

- Action

**Get row**

Returns one submitted form row (response) by its slug, including its field values.

- Action

**List forms**

Returns the forms created by or shared with you in the workspace, optionally filtered by board, folder, tag, field type or a search term.

- Action

**List rows**

Returns the submitted rows (responses) of a Formaloo form, with optional search, status, tag and date filters.

- Action

**Update field**

Updates an existing field on a Formaloo form, such as its title, help text, position, required flag or default value.

- Action

**Update row**

Updates the status, tags, position or submission details of an existing Formaloo form row (submission).

## Each app on its own

- [ **Salesmate** Salesmate is an All-in-one Sales Management, Automation, and Acceleration Software for Teams of All Sizes &...](https://apiant.ai/connections/salesmate)
- [ **Formaloo** Formaloo is a Customer Analytics & Customer Data Platform that translates your data into clear actions.](https://apiant.ai/connections/formaloo)

Reviews

## What our customers say

## More from Salesmate

- [ **Salesmate to GoHighLevel** All-in-one sales and marketing platform agencies white-label and resell to their clients — contacts...](https://apiant.ai/connect/salesmate-to-gohighlevel)
- [ **Salesmate to Persona** Identity verification API for KYC checks, document verification, and fraud prevention workflows.](https://apiant.ai/connect/salesmate-to-persona)
- [ **Salesmate to Vincario** Vincario is a global VIN Decoder and Vehicle Evaluation company that uses AI/ML smart algorithms and data to...](https://apiant.ai/connect/salesmate-to-vincario)
- [ **Salesmate to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/salesmate-to-slack)
- [ **Salesmate to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/salesmate-to-stripe)
- [ **Salesmate to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/salesmate-to-shopify)

## More into Formaloo

- [ **HubSpot to Formaloo** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-formaloo)
- [ **Salesforce to Formaloo** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-formaloo)
- [ **Slack to Formaloo** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-formaloo)
- [ **Google Sheets to Formaloo** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-formaloo)
- [ **Gmail to Formaloo** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-formaloo)
- [ **Google Calendar to Formaloo** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-formaloo)

Questions

## Salesmate and Formaloo, answered

###

### What can start an automation from Salesmate?

Any of Salesmate's 2 triggers in the catalog, including New De-Activated User and New User. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Formaloo when something happens in Salesmate?

Any of Formaloo's 9 actions, including Update field, Update row, Add field and Add form. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Formaloo to Salesmate?

Formaloo has no triggers in the catalog today, so automations start in Salesmate. If you need the other direction, ask: your agent reads Formaloo's API documentation and adds it.

###

### Do I have to build a connector for Salesmate or Formaloo?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Salesmate and Formaloo without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
