--- title: "Connect Salesforce and SEOTakeoff - APIANT.ai" description: "When \"New object record\" fires in Salesforce, your agent runs \"Generate Article\" in SEOTakeoff." canonical: "https://apiant.ai/connect/salesforce-to-seotakeoff" --- # Connect Salesforce and SEOTakeoff When **New object record** fires in [Salesforce](https://apiant.ai/connections/salesforce), your agent runs **Generate Article** in [SEOTakeoff](https://apiant.ai/connections/seotakeoff), or **New Cluster Created** in SEOTakeoff to **Create object record** in Salesforce. Describe the whole flow and it is built, tested on every scenario and kept running. Salesforce **2** triggers Salesforce **9** actions SEOTakeoff **4** triggers SEOTakeoff **4** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Salesforce and SEOTakeoff to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Salesforce and SEOTakeoff can do together ### From Salesforce to SEOTakeoff - When **New object record** in Salesforce then **Generate Article** in SEOTakeoff - When **New or updated object record** in Salesforce then **Research Keywords for Cluster** in SEOTakeoff ### From SEOTakeoff to Salesforce - When **New Cluster Created** in SEOTakeoff then **Create object record** in Salesforce - When **Article Generation Failed** in SEOTakeoff then **Find most recent created or updated record** in Salesforce Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Salesforce and SEOTakeoff ## Triggers and actions 6 triggers · 13 actions - Trigger **New object record** Polling trigger: fires for each new record created in the specified SObject type. Polls SOQL ordered by CreatedDate descending. - Trigger **New or updated object record** Polling trigger: fires for each record created or modified in the specified SObject type. Polls SOQL ordered by SystemModstamp descending. - Action **Create object record** Creates a new record of the specified SObject type (standard or custom, e.g. Account, Contact, Lead, Opportunity, Case, or MyObject__c) with the supplied field values. - Action **Delete object record** Deletes an existing SObject record by object type and record ID. - Action **Describe object** Returns the full field and metadata description (describe) for an SObject type — useful for discovering available fields and their API names. - Action **Find most recent created or updated record** Returns the single most recently created or last-modified record for the specified SObject type (ordered by SystemModstamp DESC, LIMIT 1). - Action **Find object records** Finds matching records for an SObject type by a field/value equality match via SOQL. Returns Id and the requested fields for all matches. - Action **Get object record** Retrieves a single SObject record by object type and record ID. Optionally restrict returned fields with a comma-separated 'fields' list. - Action **List objects** Lists all available SObject types (standard and custom) on the org. - Action **SOQL query** Executes a SOQL query against the org and returns matching records. Example: SELECT Id, Name FROM Account WHERE CreatedDate = TODAY. - Action **Update object record** Updates an existing SObject record by object type and record ID with the supplied field values. Salesforce returns no body on success (HTTP 204). - Trigger **Article Generation Failed** Triggers when an article fails to generate. Use this to get alerts about failures and set up retry workflows. - Trigger **Article Published** Triggers when an article is published to your connected CMS. - Trigger **Article Ready** Triggers when an article finishes generating. Use this for notifications, auto-publishing, or adding to a review queue. - Trigger **New Cluster Created** Triggers when a new topic cluster is created. - Action **Find Article** Search for an article by title or keyword. Use this to get an article ID for other actions. - Action **Find Cluster** Search for a topic cluster by name. Use this to get a cluster ID for other actions. - Action **Generate Article** Generate a new SEO-optimized article from a keyword. The article will be created in the background. - Action **Research Keywords for Cluster** Find keyword ideas for a topic cluster using SEO research. Great for expanding your content plan. ## Each app on its own - [ **Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connections/salesforce) - [ **SEOTakeoff** SEOTakeoff is a platform to generate SEO-optimized articles with AI and publish directly to your CMS](https://apiant.ai/connections/seotakeoff) Reviews ## What our customers say ## More from Salesforce - [ **Salesforce to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/salesforce-to-slack) - [ **Salesforce to Google Sheets** Google Sheets](https://apiant.ai/connect/salesforce-to-google-sheets) - [ **Salesforce to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/salesforce-to-stripe) - [ **Salesforce to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/salesforce-to-shopify) - [ **Salesforce to Notion** A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team.](https://apiant.ai/connect/salesforce-to-notion) - [ **Salesforce to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/salesforce-to-trello) ## More into SEOTakeoff - [ **HubSpot to SEOTakeoff** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-seotakeoff) - [ **Google Sheets to SEOTakeoff** Google Sheets](https://apiant.ai/connect/google-sheets-to-seotakeoff) - [ **Gmail to SEOTakeoff** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-seotakeoff) - [ **Google Calendar to SEOTakeoff** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-seotakeoff) - [ **Google Drive to SEOTakeoff** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-seotakeoff) - [ **Mailchimp to SEOTakeoff** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-seotakeoff) Questions ## Salesforce and SEOTakeoff, answered ### ### What can start an automation from Salesforce? Any of Salesforce's 2 triggers in the catalog, including New object record and New or updated object record. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in SEOTakeoff when something happens in Salesforce? Any of SEOTakeoff's 4 actions, including Find Article, Find Cluster, Generate Article and Research Keywords for Cluster. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from SEOTakeoff to Salesforce? Yes. When something happens in SEOTakeoff, your agent can act in Salesforce too. This page covers both directions: SEOTakeoff's triggers and Salesforce's actions are listed here as well. ### ### Do I have to build a connector for Salesforce or SEOTakeoff? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Salesforce and SEOTakeoff without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.