--- title: "Connect Salesforce and CNBC - APIANT.ai" description: "When \"New object record\" fires in Salesforce, your agent runs \"Top Stories\" in CNBC, or \"New Top Story\" in CNBC to \"Create object record\" in Salesforce." canonical: "https://apiant.ai/connect/salesforce-to-cnbc" --- # Connect Salesforce and CNBC When **New object record** fires in [Salesforce](https://apiant.ai/connections/salesforce), your agent runs **Top Stories** in [CNBC](https://apiant.ai/connections/cnbc), or **New Top Story** in CNBC to **Create object record** in Salesforce. Describe the whole flow and it is built, tested on every scenario and kept running. Salesforce **2** triggers Salesforce **9** actions CNBC **1** trigger CNBC **1** action What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Salesforce and CNBC to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) CNBC publishes business, market and earnings stories through its public feeds, and Salesforce holds the accounts, leads and opportunities those stories are about. Joining them lets a new CNBC story land as a record or note on the right Salesforce account, and lets a change in Salesforce pull back the recent CNBC coverage for that company. Example flows ## What Salesforce and CNBC can do together ### From Salesforce to CNBC - When **New object record** in Salesforce then **Top Stories** in CNBC ### From CNBC to Salesforce - When **New Top Story** in CNBC then **Create object record** in Salesforce - When **New Top Story** in CNBC then **Find object records** in Salesforce Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Salesforce and CNBC ## Triggers and actions 3 triggers · 10 actions - Trigger **New object record** Polling trigger: fires for each new record created in the specified SObject type. Polls SOQL ordered by CreatedDate descending. - Trigger **New or updated object record** Polling trigger: fires for each record created or modified in the specified SObject type. Polls SOQL ordered by SystemModstamp descending. - Action **Create object record** Creates a new record of the specified SObject type (standard or custom, e.g. Account, Contact, Lead, Opportunity, Case, or MyObject__c) with the supplied field values. - Action **Delete object record** Deletes an existing SObject record by object type and record ID. - Action **Describe object** Returns the full field and metadata description (describe) for an SObject type — useful for discovering available fields and their API names. - Action **Find most recent created or updated record** Returns the single most recently created or last-modified record for the specified SObject type (ordered by SystemModstamp DESC, LIMIT 1). - Action **Find object records** Finds matching records for an SObject type by a field/value equality match via SOQL. Returns Id and the requested fields for all matches. - Action **Get object record** Retrieves a single SObject record by object type and record ID. Optionally restrict returned fields with a comma-separated 'fields' list. - Action **List objects** Lists all available SObject types (standard and custom) on the org. - Action **SOQL query** Executes a SOQL query against the org and returns matching records. Example: SELECT Id, Name FROM Account WHERE CreatedDate = TODAY. - Action **Update object record** Updates an existing SObject record by object type and record ID with the supplied field values. Salesforce returns no body on success (HTTP 204). - Trigger **New Top Story** Fires when a new story is published in a CNBC category feed. - Action **Top Stories** Fetch the latest CNBC stories for a news category, optionally filtered by search text. ## Each app on its own - [ **Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connections/salesforce) - [ **CNBC** Get the latest business news, stock market, financial and earnings stories from CNBC's public RSS feeds.](https://apiant.ai/connections/cnbc) Reviews ## What our customers say ## More from Salesforce - [ **Salesforce to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/salesforce-to-slack) - [ **Salesforce to Google Sheets** Google Sheets](https://apiant.ai/connect/salesforce-to-google-sheets) - [ **Salesforce to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/salesforce-to-stripe) - [ **Salesforce to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/salesforce-to-shopify) - [ **Salesforce to Notion** A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team.](https://apiant.ai/connect/salesforce-to-notion) - [ **Salesforce to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/salesforce-to-trello) ## More into CNBC - [ **ActiveCampaign to CNBC** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-cnbc) - [ **Asana to CNBC** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-cnbc) - [ **Capsule CRM to CNBC** Capsule is an online hosted CRM system for individuals, small businesses and sales teams wanting a simple...](https://apiant.ai/connect/capsule-crm-to-cnbc) - [ **MINDBODY to CNBC** MINDBODY is a powerful business management software that combines your scheduling, task automation...](https://apiant.ai/connect/mindbody-to-cnbc) - [ **MySQL to CNBC** Connect directly to a MySQL database and run SQL statements from your automations.](https://apiant.ai/connect/mysql-to-cnbc) - [ **Agile CRM to CNBC** Agile CRM is an all-in-one CRM with sales, marketing, and service automation.](https://apiant.ai/connect/agile-crm-to-cnbc) Questions ## Salesforce and CNBC, answered ### ### How does a CNBC story get matched to the right Salesforce account? The CNBC trigger gives you the headline, summary and link, and you can search Salesforce with Find object records or a SOQL query on a field such as Account Name. If nothing matches, the run can stop instead of creating a stray record, and the agent tests each scenario before it goes live. ### ### Can I limit which CNBC stories reach Salesforce? Yes, the New Top Story trigger works on a chosen CNBC category feed, so you can watch earnings or markets rather than everything. You can add a condition on the headline or on the matched Salesforce record before any create or update step runs. ### ### What can start an automation from Salesforce? Any of Salesforce's 2 triggers in the catalog, including New object record and New or updated object record. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in CNBC when something happens in Salesforce? Any of CNBC's 1 action, including Top Stories. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from CNBC to Salesforce? Yes. When something happens in CNBC, your agent can act in Salesforce too. This page covers both directions: CNBC's triggers and Salesforce's actions are listed here as well. ### ### Do I have to build a connector for Salesforce or CNBC? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Salesforce and CNBC without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.