--- title: "Connect Salesforce to Amplitude - APIANT.ai" description: "When \"New object record\" fires in Salesforce, your agent runs \"Send event\" in Amplitude." canonical: "https://apiant.ai/connect/salesforce-to-amplitude" --- # Connect Salesforce to Amplitude When **New object record** fires in [Salesforce](https://apiant.ai/connections/salesforce), your agent runs **Send event** in [Amplitude](https://apiant.ai/connections/amplitude). Describe the whole flow and it is built, tested on every scenario and kept running. Salesforce **2** triggers Salesforce **9** actions Amplitude **12** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Salesforce and Amplitude to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Salesforce can start in Amplitude - When **New object record** in Salesforce then **Send event** in Amplitude - When **New or updated object record** in Salesforce then **Batch upload events** in Amplitude Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Salesforce and Amplitude ## Triggers and actions 2 triggers · 21 actions - Trigger **New object record** Polling trigger: fires for each new record created in the specified SObject type. Polls SOQL ordered by CreatedDate descending. - Trigger **New or updated object record** Polling trigger: fires for each record created or modified in the specified SObject type. Polls SOQL ordered by SystemModstamp descending. - Action **Create object record** Creates a new record of the specified SObject type (standard or custom, e.g. Account, Contact, Lead, Opportunity, Case, or MyObject__c) with the supplied field values. - Action **Delete object record** Deletes an existing SObject record by object type and record ID. - Action **Describe object** Returns the full field and metadata description (describe) for an SObject type — useful for discovering available fields and their API names. - Action **Find most recent created or updated record** Returns the single most recently created or last-modified record for the specified SObject type (ordered by SystemModstamp DESC, LIMIT 1). - Action **Find object records** Finds matching records for an SObject type by a field/value equality match via SOQL. Returns Id and the requested fields for all matches. - Action **Get object record** Retrieves a single SObject record by object type and record ID. Optionally restrict returned fields with a comma-separated 'fields' list. - Action **List objects** Lists all available SObject types (standard and custom) on the org. - Action **SOQL query** Executes a SOQL query against the org and returns matching records. Example: SELECT Id, Name FROM Account WHERE CreatedDate = TODAY. - Action **Update object record** Updates an existing SObject record by object type and record ID with the supplied field values. Salesforce returns no body on success (HTTP 204). - Action **Batch upload events** Sends a batch of events to Amplitude in one call. Use this when you have many events to record at once rather than one at a time. - Action **Export event data** Exports every event Amplitude recorded in a time window, as a zip archive of event data. - Action **Get cohort** Returns one behavioral cohort's details, including its name, size and when it was last recalculated. - Action **Get event segmentation** Counts how often an event happened over a date range, optionally split by a property or filtered to a segment of users. - Action **Get funnel analysis** Runs a funnel over a series of events and returns how many users reached each step and how many dropped off. - Action **Get retention analysis** Shows how many users came back and did something again after a starting event, over a date range. - Action **Get user properties** Looks a user up in Amplitude and returns what Amplitude knows about them, including their Amplitude ID. - Action **Group identify** Sets properties on a group in Amplitude, such as a company or team, so you can analyse behaviour by group. - Action **Identify user** Sets properties on a user in Amplitude without recording an event, so later events are attributed with the new details. - Action **List cohorts** Lists every behavioral cohort in the Amplitude project, with each cohort's name, size and owner. - Action **Send event** Records a single event in Amplitude for a user, with optional event and user properties. - Action **Upload cohort** Creates a cohort in Amplitude from a list of users you supply. ## Each app on its own - [ **Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connections/salesforce) - [ **Amplitude** Amplitude is a product analytics service that makes it easier for companies to understand user behavior...](https://apiant.ai/connections/amplitude) Reviews ## What our customers say ## More from Salesforce - [ **Salesforce to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/salesforce-to-slack) - [ **Salesforce to Google Sheets** Google Sheets](https://apiant.ai/connect/salesforce-to-google-sheets) - [ **Salesforce to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/salesforce-to-stripe) - [ **Salesforce to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/salesforce-to-shopify) - [ **Salesforce to Notion** A new tool that blends your everyday work apps into one. It's the all-in-one workspace for you and your team.](https://apiant.ai/connect/salesforce-to-notion) - [ **Salesforce to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/salesforce-to-trello) ## More into Amplitude - [ **Arxiv to Amplitude** Open-access repository API for searching and retrieving scholarly preprints in physics, math, CS, and...](https://apiant.ai/connect/arxiv-to-amplitude) - [ **Attio to Amplitude** Attio is the CRM of the future: data-driven, completely customizable and intuitively collaborative.](https://apiant.ai/connect/attio-to-amplitude) - [ **HubSpot to Amplitude** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-amplitude) - [ **Slack to Amplitude** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-amplitude) - [ **Google Sheets to Amplitude** Google Sheets](https://apiant.ai/connect/google-sheets-to-amplitude) - [ **Gmail to Amplitude** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-amplitude) Questions ## Salesforce and Amplitude, answered ### ### What can start an automation from Salesforce? Any of Salesforce's 2 triggers in the catalog, including New object record and New or updated object record. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Amplitude when something happens in Salesforce? Any of Amplitude's 12 actions, including Send event, Upload cohort, Batch upload events and Export event data. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Amplitude to Salesforce? Amplitude has no triggers in the catalog today, so automations start in Salesforce. If you need the other direction, ask: your agent reads Amplitude's API documentation and adds it. ### ### Do I have to build a connector for Salesforce or Amplitude? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Salesforce and Amplitude without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.