Integration
Connect Productboard to Google Tag Manager
When New Feature fires in Productboard, your agent runs Create Tag in Google Tag Manager. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Productboard and Google Tag Manager to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Productboard can start in Google Tag Manager
When New Feature in Productboard
then Create Tag in Google Tag Manager
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Productboard and Google Tag Manager
Triggers and actions 4 triggers · 22 actions
- New Feature
Triggered when a new feature is created in Productboard.
- New Note
Triggered when a new note (a piece of customer feedback) is created in Productboard.
- Updated Feature
Triggered when a feature is created or changed in Productboard.
- Updated Note
Triggered when a note (a piece of customer feedback) is created or changed in Productboard.
- Create Company
Creates a company record in Productboard so customer feedback and insights can be attributed to it. Returns the new company's ID and a link to open it in Productboard.
- Create Feature
Creates a feature in Productboard under a product or component you choose. Optionally sets the description, owner and status. Returns the new feature's ID and a link to open it in Productboard.
- Create Note
Creates a note (a piece of customer feedback) in Productboard. Optionally attributes it to a company or customer, links it to a feature, and applies existing tags. Returns the new note's ID and a link to open it in Productboard.
- Find Note
Looks up a single note (customer feedback) in Productboard. Narrows the list by owner, created date and processed/archived state, then matches the text you give against the note's title and body. Returns the first match, or found=false.
- Get Company
Returns one company from Productboard by its ID, including its name, domain, description, owner and any custom fields set up in your workspace.
- Get Feature by ID
Returns one feature from Productboard by its ID, including its name, description, owner, status and any custom fields set up in your workspace.
- List Components
Returns the components in your Productboard workspace — the folders that features live under. Use a component's ID as the parent when creating a feature.
- List Members
Returns the people who have access to your Productboard workspace, with their email address and role. Optionally search by name or email and filter by role.
- List Note Relationships
Returns everything a Productboard note is linked to — the customer or company it came from and the features it has been connected to.
- List Products
Returns the products in your Productboard workspace — the top level of the product hierarchy. Use a product's ID as the parent when creating a feature or component.
- List Releases
Returns the releases in your Productboard workspace — the buckets features are grouped into for delivery — with their status and dates.
- Update Note
Changes an existing note in Productboard. Only the values you fill in are sent, so anything left empty keeps its current value.
- Create Tag
Creates a tag in a Tag Manager workspace, such as a Custom HTML tag, and sets which triggers fire it.
- Create Version
Creates a container version from a workspace's changes. The workspace is consumed once its version is created.
- Create Workspace
Creates a new workspace in a container to hold draft changes.
- Delete Tag
Deletes a tag from a Tag Manager workspace.
- List Accounts
Returns the Tag Manager accounts the connected user can access.
- List Containers
Returns the containers in a Tag Manager account.
- List Tags
Returns the tags in a Tag Manager workspace.
- List Workspaces
Returns the workspaces in a Tag Manager container.
- Publish Version
Publishes a container version so it becomes the live version on every site using the container.
- Update Tag
Updates a tag's name, HTML, settings, firing triggers or notes in a Tag Manager workspace; fields left blank are kept.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Productboard and Google Tag Manager, answered
What can start an automation from Productboard?
Any of Productboard's 4 triggers in the catalog, including New Feature, New Note, Updated Feature and Updated Note. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Google Tag Manager when something happens in Productboard?
Any of Google Tag Manager's 10 actions, including Create Tag, Create Version, Create Workspace and Update Tag. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Google Tag Manager to Productboard?
Google Tag Manager has no triggers in the catalog today, so automations start in Productboard. If you need the other direction, ask: your agent reads Google Tag Manager's API documentation and adds it.
Do I have to build a connector for Productboard or Google Tag Manager?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Productboard and Google Tag Manager without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.