--- title: "Connect PostgreSQL to Snapchat Marketing - APIANT.ai" description: "When \"New or Updated Row\" fires in PostgreSQL, your agent runs \"Add custom audience segment\" in Snapchat Marketing." canonical: "https://apiant.ai/connect/postgresql-to-snapchat-marketing" --- # Connect PostgreSQL to Snapchat Marketing When **New or Updated Row** fires in [PostgreSQL](https://apiant.ai/connections/postgresql), your agent runs **Add custom audience segment** in [Snapchat Marketing](https://apiant.ai/connections/snapchat-marketing). Describe the whole flow and it is built, tested on every scenario and kept running. PostgreSQL **4** triggers PostgreSQL **6** actions Snapchat Marketing **3** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want PostgreSQL and Snapchat Marketing to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What PostgreSQL can start in Snapchat Marketing - When **New or Updated Row** in PostgreSQL then **Add custom audience segment** in Snapchat Marketing - When **New Row** in PostgreSQL then **Get audience segment** in Snapchat Marketing Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with PostgreSQL and Snapchat Marketing ## Triggers and actions 4 triggers · 9 actions - Trigger **New or Updated Row** Triggers when a new row is added or modified. - Trigger **New or Updated Row (Custom Query)** Fires for each new or changed row returned by a SELECT statement you write against the connected PostgreSQL database. - Trigger **New Row** Triggers when you add a new row. - Trigger **New Table** Fires when a new table appears in the connected PostgreSQL database. - Action **Add Row** Adds a new row. - Action **Delete Row** Delete the rows in a table whose chosen column equals a value. - Action **Find Row** Finds a row in a table via a lookup column. - Action **Find Rows via Custom Query** Runs a SELECT statement you write against the connected PostgreSQL database and returns every row it matches. - Action **Find Row via Custom Query** Runs a SELECT statement you write against the connected PostgreSQL database and returns the first row it matches. - Action **Update Row** Updates an existing row. - Action **Add custom audience segment** Creates a Customer List audience segment in a Snapchat ad account. - Action **Get audience segment** Returns one custom audience segment with its name, description, retention and status. - Action **List ad accounts** Lists all ad accounts belonging to a Snapchat organization. ## Each app on its own - [ **PostgreSQL** Connect directly to a PostgreSQL database and run SQL statements from your automations.](https://apiant.ai/connections/postgresql) - [ **Snapchat Marketing** API for creating and managing ad campaigns, audiences, and creative on the Snapchat advertising platform.](https://apiant.ai/connections/snapchat-marketing) Reviews ## What our customers say ## More from PostgreSQL - [ **PostgreSQL to GoHighLevel** All-in-one sales and marketing platform agencies white-label and resell to their clients — contacts...](https://apiant.ai/connect/postgresql-to-gohighlevel) - [ **PostgreSQL to Base64 Encoder/Decoder** Easily convert any file type to a Base64 encoded string and vice versa using our free online converter.](https://apiant.ai/connect/postgresql-to-base64-encoder-decoder) - [ **PostgreSQL to Echoes** Quotes From Around The World](https://apiant.ai/connect/postgresql-to-echoes) - [ **PostgreSQL to French Address Search** French Address Search is the French Government's official address geocoding service, built on the Base...](https://apiant.ai/connect/postgresql-to-french-address-search) - [ **PostgreSQL to NiftyImages** NiftyImages is an email marketing tool that lets you personalize and change images so each recipient sees...](https://apiant.ai/connect/postgresql-to-niftyimages) - [ **PostgreSQL to PDF Generator API** # Introduction PDF Generator API allows you easily generate transactional PDF documents and reduce the...](https://apiant.ai/connect/postgresql-to-pdf-generator-api) ## More into Snapchat Marketing - [ **Vercel to Snapchat Marketing** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/vercel-to-snapchat-marketing) - [ **Open Government, South Australian Government to Snapchat Marketing** South Australian Government Open Data. Public open-data portal — search dataset catalogs and retrieve...](https://apiant.ai/connect/open-government-south-australian-government-to-snapchat-marketing) - [ **HubSpot to Snapchat Marketing** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-snapchat-marketing) - [ **Salesforce to Snapchat Marketing** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-snapchat-marketing) - [ **Slack to Snapchat Marketing** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-snapchat-marketing) - [ **Google Sheets to Snapchat Marketing** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-snapchat-marketing) Questions ## PostgreSQL and Snapchat Marketing, answered ### ### What can start an automation from PostgreSQL? Any of PostgreSQL's 4 triggers in the catalog, including New or Updated Row, New or Updated Row (Custom Query), New Row and New Table. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Snapchat Marketing when something happens in PostgreSQL? Any of Snapchat Marketing's 3 actions, including Add custom audience segment, Get audience segment and List ad accounts. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Snapchat Marketing to PostgreSQL? Snapchat Marketing has no triggers in the catalog today, so automations start in PostgreSQL. If you need the other direction, ask: your agent reads Snapchat Marketing's API documentation and adds it. ### ### Do I have to build a connector for PostgreSQL or Snapchat Marketing? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use PostgreSQL and Snapchat Marketing without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.