---
title: "Connect Playbook Creative to Retently - APIANT.ai"
description: "When \"Asset Added\" fires in Playbook Creative, your agent runs \"Create or Update Customer\" in Retently."
canonical: "https://apiant.ai/connect/playbook-creative-to-retently"
---

# Connect Playbook Creative to Retently

When **Asset Added** fires in [Playbook Creative](https://apiant.ai/connections/playbook-creative), your agent runs **Create or Update Customer** in [Retently](https://apiant.ai/connections/retently). Describe the whole flow and it is built, tested on every scenario and kept running.

Playbook Creative **2** triggers Playbook Creative **18** actions Retently **16** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Playbook Creative and Retently to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Playbook Creative can start in Retently

- When **Asset Added** in Playbook Creative then **Create or Update Customer** in Retently
- When **Asset Updated in Board** in Playbook Creative then **Resubscribe customer** in Retently

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Playbook Creative and Retently

## Triggers and actions 2 triggers · 34 actions

- Trigger

**Asset Added**

Triggers when a new asset is added to the chosen Playbook board. Returns the asset, the board and the organization it belongs to.

- Trigger

**Asset Updated in Board**

Triggers when an asset on a chosen Playbook board is updated, returning the asset and what changed.

- Action

**Create Asset**

Creates an asset in a Playbook workspace, either from a file URL (fetched by Playbook or saved as a link) or as a text note, optionally placing it on a board.

- Action

**Create Board**

Creates a new board in a Playbook workspace, optionally nested under an existing board as a sub-board.

- Action

**Create Organization**

Creates a new Playbook organization (workspace) with the given name and returns its id and slug.

- Action

**Delete asset**

Deletes an asset from a Playbook workspace.

- Action

**Delete board**

Deletes a board from a Playbook workspace.

- Action

**Find Asset**

Searches a Playbook workspace for assets matching the words you enter, best match first, with optional filters for media type, boards, tags, statuses, uploader and more.

- Action

**Find Board**

Returns the boards in a Playbook workspace whose title matches the text you search for.

- Action

**Get asset**

Returns one asset from a Playbook workspace, including its title, media type, tags, status, custom field values and preview URLs.

- Action

**Get board**

Returns one Playbook board, including its title, description, asset count, published-page state and preview assets.

- Action

**List assets**

Returns the assets in a Playbook workspace, optionally limited to one board, one uploader, or assets uploaded after a given time.

- Action

**List boards**

Returns the boards in a Playbook workspace, optionally filtered by title and sorted by title or creation date.

- Action

**List organizations**

Returns every Playbook organization (workspace) the connected user belongs to, with each one's name, slug, plan and usage limits.

- Action

**List users**

Returns the members of a Playbook workspace, optionally narrowed to those whose name or email matches a search.

- Action

**Move Asset**

Moves one or more assets into a different board in a Playbook workspace.

- Action

**Update Asset**

Updates an existing Playbook asset's title, board placement, status, tags or custom field values, and can save a new version of it.

- Action

**Update Asset Status**

Sets the status of an asset in a Playbook workspace and returns the updated asset.

- Action

**Update asset tags**

Adds and/or removes tags on a Playbook asset, leaving its other tags untouched, and returns the updated asset.

- Action

**Update board**

Updates a board's title, description, or parent board in a Playbook workspace and returns the updated board.

- Action

**Apply Tag to Response**

Adds a tag to a survey response.

- Action

**Apply Topic to Response**

Adds a topic to a survey response.

- Action

**Create or Update Customer**

Creates a Retently customer, or updates the existing customer with the same email address, including tags and custom properties.

- Action

**Delete Customer**

Deletes a customer and all their associated data from Retently, identified by email address.

- Action

**Find Company**

Finds a Retently company by its website domain (or company ID) and returns its full record.

- Action

**Find Customer by Email**

Returns up to 20 Retently customers that match the specified email address.

- Action

**Get campaign report**

Returns NPS/CX score and response-volume report data for a campaign over a date range.

- Action

**Get Company**

Fetches a company by ID. An error occurs if the company is not found.

- Action

**Get Customer**

Fetches a customer by ID. An error occurs if the customer is not found.

- Action

**Get feedback**

Retrieves a single survey response (feedback) by its Retently ID.

- Action

**Get latest score**

Returns the most recent NPS/CX score snapshot for the account or a given campaign.

- Action

**List Campaigns**

Lists the survey campaigns in the Retently account.

- Action

**List Companies**

Returns all companies in the Retently account, with industry, tags, NPS/CSAT/CES metrics and customer counts.

- Action

**List Customers**

Returns the account's customers, optionally narrowed by email, creation date range or a customer property filter.

- Action

**Resubscribe customer**

Resubscribes a customer that was previously unsubscribed by the account owner via the API or in-app.

- Action

**Unsubscribe Customer**

Unsubscribes a customer from receiving future Retently surveys, optionally recording an opt-out message.

## Each app on its own

- [ **Playbook Creative** Playbook Creative is a digital asset management tool that helps you organize and collaborate on your assets.](https://apiant.ai/connections/playbook-creative)
- [ **Retently** Retently helps you measure customer satisfaction via NPS, CSAT, and CES surveys.](https://apiant.ai/connections/retently)

Reviews

## What our customers say

## More from Playbook Creative

- [ **Playbook Creative to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/playbook-creative-to-salesforce)
- [ **Playbook Creative to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/playbook-creative-to-slack)
- [ **Playbook Creative to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/playbook-creative-to-stripe)
- [ **Playbook Creative to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/playbook-creative-to-shopify)
- [ **Playbook Creative to QuickBooks Online** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/playbook-creative-to-quickbooks-online)
- [ **Playbook Creative to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/playbook-creative-to-trello)

## More into Retently

- [ **HubSpot to Retently** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-retently)
- [ **Salesforce to Retently** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-retently)
- [ **Slack to Retently** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-retently)
- [ **Google Sheets to Retently** Google Sheets](https://apiant.ai/connect/google-sheets-to-retently)
- [ **Gmail to Retently** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-retently)
- [ **Google Calendar to Retently** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-retently)

Questions

## Playbook Creative and Retently, answered

###

### What can start an automation from Playbook Creative?

Any of Playbook Creative's 2 triggers in the catalog, including Asset Added and Asset Updated in Board. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Retently when something happens in Playbook Creative?

Any of Retently's 16 actions, including Create or Update Customer, Apply Tag to Response, Apply Topic to Response and Find Company. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Retently to Playbook Creative?

Retently has no triggers in the catalog today, so automations start in Playbook Creative. If you need the other direction, ask: your agent reads Retently's API documentation and adds it.

###

### Do I have to build a connector for Playbook Creative or Retently?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Playbook Creative and Retently without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
