--- title: "Connect Pipefy and SEMrush - APIANT.ai" description: "When \"Moved Card\" fires in Pipefy, your agent runs \"Create Project\" in SEMrush, or \"Completed Site Audit\" in SEMrush to \"Create Record\" in Pipefy." canonical: "https://apiant.ai/connect/pipefy-to-semrush" --- # Connect Pipefy and SEMrush When **Moved Card** fires in [Pipefy](https://apiant.ai/connections/pipefy), your agent runs **Create Project** in [SEMrush](https://apiant.ai/connections/semrush), or **Completed Site Audit** in SEMrush to **Create Record** in Pipefy. Describe the whole flow and it is built, tested on every scenario and kept running. Pipefy **6** triggers Pipefy **11** actions SEMrush **1** trigger SEMrush **6** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Pipefy and SEMrush to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Pipefy and SEMrush can do together ### From Pipefy to SEMrush - When **Moved Card** in Pipefy then **Create Project** in SEMrush - When **New Card** in Pipefy then **List Projects** in SEMrush ### From SEMrush to Pipefy - When **Completed Site Audit** in SEMrush then **Create Record** in Pipefy - When **Completed Site Audit** in SEMrush then **Update Database Record** in Pipefy Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Pipefy and SEMrush ## Triggers and actions 7 triggers · 17 actions - Trigger **Done Card** Triggers when a card is done. - Trigger **Moved Card** Triggers when a card is moved. - Trigger **New Card** Triggers when a new card is created. - Trigger **New Database Record** Triggers when a new record is created. - Trigger **Updated Card Field** Triggers when a card field is updated. - Trigger **Updated Record Field** Triggers when a record field is updated. - Action **Create Card** Creates a card in a Pipefy pipe, filling in its start form fields. - Action **Create Record** Creates a new table record. - Action **Delete Card** Permanently deletes a card from its pipe. - Action **Delete Database Record** Delete a database table record by ID via the GraphQL `deleteTableRecord(input: {id})` mutation. - Action **Find Card** Returns the cards in a pipe whose chosen field matches the specified value. - Action **Find Database Records** Find a database records by title. - Action **Get Card** Retrieves a single Pipefy card by its id, including its phase, pipe, assignees, labels, attachments and field values. - Action **Get Database Record** Fetch a single database table record by ID via the GraphQL `table_record(id: ID)` query. - Action **Move Card** Moves a Pipefy card to another phase of its pipe. - Action **Update Card Field** Sets a new value on one field of an existing Pipefy card. - Action **Update Database Record** Update a database table record's title/fields via the GraphQL `updateTableRecord(input: {id, title})` mutation. - Trigger **Completed Site Audit** Triggers when a Site Audit finishes for a project, giving the new snapshot ID and finish time. - Action **Create Project** Creates a new Semrush project for a website and returns its project ID. - Action **Get Overview Report** Returns the overview report of one Site Audit snapshot: site health score and the errors, warnings and notices found. - Action **Get Site Audit Campaign Info** Returns the Site Audit campaign summary for a project: status, error/warning/notice counts, pages crawled and audit dates. - Action **List Projects** Returns all Semrush projects in your account, with each project's ID, name and website. - Action **List Site Audit Snapshots** Returns the finished Site Audit snapshots for a project, each with its snapshot ID and finish time. - Action **Re-Crawl a Site Audit Campaign** Starts a new Site Audit crawl for an existing campaign and returns the new snapshot ID. ## Each app on its own - [ **Pipefy** The easy button for processes and workflows Easily organize and run all your processes in one place, leaving...](https://apiant.ai/connections/pipefy) - [ **SEMrush** Semrush is an All-in-one Marketing Toolkit for digital marketing professionals.](https://apiant.ai/connections/semrush) Reviews ## What our customers say ## More from Pipefy - [ **Pipefy to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/pipefy-to-trello) - [ **Pipefy to Hyrule Compendium** Hyrule Compendium is an open-source REST service exposing data on every interactive item in The Legend of...](https://apiant.ai/connect/pipefy-to-hyrule-compendium) - [ **Pipefy to Publer** Publer is a social media management platform that lets you plan, schedule, and analyze posts across multiple...](https://apiant.ai/connect/pipefy-to-publer) - [ **Pipefy to Spaceflight News** Spaceflight News API aggregates news coverage of spaceflight and the space industry from many publishers.](https://apiant.ai/connect/pipefy-to-spaceflight-news) - [ **Pipefy to SparrowDesk** SparrowDesk is an AI-first helpdesk that unifies customer support across email & chat while automating...](https://apiant.ai/connect/pipefy-to-sparrowdesk) - [ **Pipefy to Timing** Timing is an automatic time tracking app for macOS.](https://apiant.ai/connect/pipefy-to-timing) ## More into SEMrush - [ **HubSpot to SEMrush** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-semrush) - [ **Salesforce to SEMrush** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-semrush) - [ **Google Sheets to SEMrush** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-semrush) - [ **Gmail to SEMrush** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-semrush) - [ **Google Calendar to SEMrush** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-semrush) - [ **Google Drive to SEMrush** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-semrush) Questions ## Pipefy and SEMrush, answered ### ### What can start an automation from Pipefy? Any of Pipefy's 6 triggers in the catalog, including Moved Card, New Card, New Database Record and Updated Card Field. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in SEMrush when something happens in Pipefy? Any of SEMrush's 6 actions, including Create Project, Get Overview Report, Get Site Audit Campaign Info and List Projects. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from SEMrush to Pipefy? Yes. When something happens in SEMrush, your agent can act in Pipefy too. This page covers both directions: SEMrush's triggers and Pipefy's actions are listed here as well. ### ### Do I have to build a connector for Pipefy or SEMrush? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Pipefy and SEMrush without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.