---
title: "Connect Ortto and Salesmsg - APIANT.ai"
description: "When \"Fields Updated\" fires in Ortto, your agent runs \"Add Tag to Contact\" in Salesmsg, or \"Contact Updated\" in Salesmsg to \"Create Record\" in Ortto."
canonical: "https://apiant.ai/connect/ortto-to-salesmsg"
---

# Connect Ortto and Salesmsg

When **Fields Updated** fires in [Ortto](https://apiant.ai/connections/ortto), your agent runs **Add Tag to Contact** in [Salesmsg](https://apiant.ai/connections/salesmsg), or **Contact Updated** in Salesmsg to **Create Record** in Ortto. Describe the whole flow and it is built, tested on every scenario and kept running.

Ortto **4** triggers Ortto **10** actions Salesmsg **5** triggers Salesmsg **9** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Ortto and Salesmsg to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Ortto and Salesmsg can do together

### From Ortto to Salesmsg

- When **Fields Updated** in Ortto then **Add Tag to Contact** in Salesmsg
- When **New Activity Occurred** in Ortto then **Create or Update Contact** in Salesmsg

### From Salesmsg to Ortto

- When **Contact Updated** in Salesmsg then **Create Record** in Ortto
- When **New Contact** in Salesmsg then **Tag/Untag Records** in Ortto

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Ortto and Salesmsg

## Triggers and actions 9 triggers · 19 actions

- Trigger

**Fields Updated**

Triggers when the specified field(s) of a record have been updated in your Ortto account.

- Trigger

**New Activity Occurred**

Triggers when a new Ortto activity occurs.

- Trigger

**New Record Created**

Triggers when a new record (contact or organization) has been added to your Ortto account.

- Trigger

**Tag Added/Removed**

Triggers when a tag has beed added to, or removed from, a record.

- Action

**Add Custom Field**

Create a new custom field on the person or organization schema in Ortto.

- Action

**Create Record**

Create a new record (person, organization), or update an existing record in your Ortto account.

- Action

**Delete Record**

Archive, restore, or permanently delete a person or organization record in Ortto.

- Action

**Get Record**

Fetches one or more people, or one or more accounts, by their Ortto ids, returning whichever fields you ask for.

- Action

**List Activities**

Retrieve the activity feed for a given contact in Ortto.

- Action

**Opt Out From SMS**

Opt out a person from all SMS communications.

- Action

**Search or Create Records**

Search your Ortto data for a record based on the provided field or optionally create one if none is found.

- Action

**Tag/Untag Records**

Adds or removes tags on a person or an account in Ortto, matching the record by email address or account name.

- Action

**Unsubscribe a Person**

Unsubscribe a person from all emails.

- Action

**Update Audience Subscription**

Subscribe or unsubscribe a person to/from an Ortto audience.

- Trigger

**Contact Updated**

Triggers when a contact in Salesmsg is created or updated.

- Trigger

**Missed Incoming Phone Call**

Triggers when an incoming phone call to your Salesmsg number is missed.

- Trigger

**New Contact**

Triggers when a new contact is created in Salesmsg.

- Trigger

**New Contact Opted-Out**

Triggers when a contact in Salesmsg is opted out of text messaging.

- Trigger

**New Phone Call Received**

Triggers when a new incoming phone call is logged in Salesmsg call history.

- Action

**Add Tag to Contact**

Adds an existing tag to a Salesmsg contact.

- Action

**Create Note**

Creates a note on a Salesmsg contact.

- Action

**Create or Update Contact**

Creates a Salesmsg contact for a phone number, or returns the existing contact with that number, setting name and email.

- Action

**Find Contact**

Finds contacts whose name, email or phone number matches a search term.

- Action

**Find Salesmsg Member**

Searches the members of your Salesmsg organization by name or email and returns the matches.

- Action

**Opt-Out a Contact**

Opts out a Salesmsg contact so they no longer receive messages from your local and toll-free numbers. Returns the updated contact.

- Action

**Phone Number Lookup (PhoneCheckr)**

Looks up a phone number and returns its formatted form, country, carrier and line type.

- Action

**Remove Tag From Contact**

Removes a tag from a Salesmsg contact.

- Action

**Send a Text Message (SMS / MMS)**

Sends an SMS or MMS text message to a phone number from one of your Salesmsg inboxes.

## Each app on its own

- [ **Ortto** Grow your brand faster with a customer data and marketing automation platform designed for businesses who...](https://apiant.ai/connections/ortto)
- [ **Salesmsg** Salesmsg is a two-way text messaging software to allows you to send and receive text messages online from...](https://apiant.ai/connections/salesmsg)

Reviews

## What our customers say

## More from Ortto

- [ **Ortto to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/ortto-to-salesforce)
- [ **Ortto to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/ortto-to-slack)
- [ **Ortto to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/ortto-to-stripe)
- [ **Ortto to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/ortto-to-shopify)
- [ **Ortto to QuickBooks Online** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/ortto-to-quickbooks-online)
- [ **Ortto to Pipedrive** Pipedrive is a sales CRM and pipeline management tool.](https://apiant.ai/connect/ortto-to-pipedrive)

## More into Salesmsg

- [ **HubSpot to Salesmsg** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-salesmsg)
- [ **Salesforce to Salesmsg** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-salesmsg)
- [ **Google Sheets to Salesmsg** Google Sheets](https://apiant.ai/connect/google-sheets-to-salesmsg)
- [ **Gmail to Salesmsg** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-salesmsg)
- [ **Google Calendar to Salesmsg** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-salesmsg)
- [ **Google Drive to Salesmsg** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-salesmsg)

Questions

## Ortto and Salesmsg, answered

###

### What can start an automation from Ortto?

Any of Ortto's 4 triggers in the catalog, including Fields Updated, New Activity Occurred, New Record Created and Tag Added/Removed. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Salesmsg when something happens in Ortto?

Any of Salesmsg's 9 actions, including Create Note, Create or Update Contact, Send a Text Message (SMS / MMS) and Add Tag to Contact. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Salesmsg to Ortto?

Yes. When something happens in Salesmsg, your agent can act in Ortto too. This page covers both directions: Salesmsg's triggers and Ortto's actions are listed here as well.

###

### Do I have to build a connector for Ortto or Salesmsg?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Ortto and Salesmsg without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
