--- title: "Connect MRPLN and SEMrush - APIANT.ai" description: "When \"Customer Updated (instant)\" fires in MRPLN, your agent runs \"Create Project\" in SEMrush." canonical: "https://apiant.ai/connect/mrpln-to-semrush" --- # Connect MRPLN and SEMrush When **Customer Updated (instant)** fires in [MRPLN](https://apiant.ai/connections/mrpln), your agent runs **Create Project** in [SEMrush](https://apiant.ai/connections/semrush), or **Completed Site Audit** in SEMrush to **Create Customer** in MRPLN. Describe the whole flow and it is built, tested on every scenario and kept running. MRPLN **6** triggers MRPLN **8** actions SEMrush **1** trigger SEMrush **6** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want MRPLN and SEMrush to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What MRPLN and SEMrush can do together ### From MRPLN to SEMrush - When **Customer Updated (instant)** in MRPLN then **Create Project** in SEMrush - When **New Customer** in MRPLN then **List Projects** in SEMrush ### From SEMrush to MRPLN - When **Completed Site Audit** in SEMrush then **Create Customer** in MRPLN - When **Completed Site Audit** in SEMrush then **Send Message to Customer** in MRPLN Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with MRPLN and SEMrush ## Triggers and actions 7 triggers · 14 actions - Trigger **Campaign Launched (instant)** Fires instantly when a campaign is launched (campaign.launched). - Trigger **Customer Opted Out (instant)** Fires instantly when a customer opts out (customer.opted_out). - Trigger **Customer Updated (instant)** Triggers instantly when a customer is updated in MRPLN. - Trigger **Message Sent (instant)** Fires instantly when a message is queued or scheduled for a customer (message.sent). - Trigger **New Customer** Triggers when a new customer is added. - Trigger **New Customer (instant)** Triggers instantly when a customer is created in MRPLN. - Action **Create Customer** Creates a new customer in MRPLN. - Action **Find Customer** Finds a customer by email address. Returns the first matching customer, or found=false when none match. - Action **Find Customer by Phone** Find a customer by their SMS phone number. - Action **Find Customer by WhatsApp** Find a customer by their WhatsApp number. - Action **List Templates** List the approved message templates for a channel. - Action **Send Message to Customer** Send an email, SMS, or WhatsApp message to a customer using an approved template - Action **Trigger Campaign** Launch a campaign that was built in MRPLN. - Action **Update Customer** Updates an existing customer in MRPLN. - Trigger **Completed Site Audit** Triggers when a Site Audit finishes for a project, giving the new snapshot ID and finish time. - Action **Create Project** Creates a new Semrush project for a website and returns its project ID. - Action **Get Overview Report** Returns the overview report of one Site Audit snapshot: site health score and the errors, warnings and notices found. - Action **Get Site Audit Campaign Info** Returns the Site Audit campaign summary for a project: status, error/warning/notice counts, pages crawled and audit dates. - Action **List Projects** Returns all Semrush projects in your account, with each project's ID, name and website. - Action **List Site Audit Snapshots** Returns the finished Site Audit snapshots for a project, each with its snapshot ID and finish time. - Action **Re-Crawl a Site Audit Campaign** Starts a new Site Audit crawl for an existing campaign and returns the new snapshot ID. ## Each app on its own - [ **MRPLN** MRPLN is a Mar-Tech SaaS platform for Marketing planning, Automation and Insights powered by AI.](https://apiant.ai/connections/mrpln) - [ **SEMrush** Semrush is an All-in-one Marketing Toolkit for digital marketing professionals.](https://apiant.ai/connections/semrush) Reviews ## What our customers say ## More from MRPLN - [ **MRPLN to LinkedIn** LinkedIn is a professional networking platform enabling job seekers, companies, and thought leaders to...](https://apiant.ai/connect/mrpln-to-linkedin) - [ **MRPLN to Ascora** Ascora is a complete Job Mangement System for trades and services-based businesses](https://apiant.ai/connect/mrpln-to-ascora) - [ **MRPLN to Facebook** Facebook is a social media and advertising platform used by individuals and businesses to connect, share...](https://apiant.ai/connect/mrpln-to-facebook) - [ **MRPLN to Anthropic** Anthropic builds Claude, a family of large language models.](https://apiant.ai/connect/mrpln-to-anthropic) - [ **MRPLN to Supabase** Supabase is an open-source backend-as-a-service providing a Postgres database, authentication, storage, and...](https://apiant.ai/connect/mrpln-to-supabase) - [ **MRPLN to ElevenLabs** ElevenLabs is an AI audio research and deployment company.](https://apiant.ai/connect/mrpln-to-elevenlabs) ## More into SEMrush - [ **HubSpot to SEMrush** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-semrush) - [ **Salesforce to SEMrush** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-semrush) - [ **Google Sheets to SEMrush** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-semrush) - [ **Gmail to SEMrush** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-semrush) - [ **Google Calendar to SEMrush** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-semrush) - [ **Google Drive to SEMrush** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-semrush) Questions ## MRPLN and SEMrush, answered ### ### What can start an automation from MRPLN? Any of MRPLN's 6 triggers in the catalog, including Customer Updated (instant), New Customer, New Customer (instant) and Campaign Launched (instant). Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in SEMrush when something happens in MRPLN? Any of SEMrush's 6 actions, including Create Project, Get Overview Report, Get Site Audit Campaign Info and List Projects. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from SEMrush to MRPLN? Yes. When something happens in SEMrush, your agent can act in MRPLN too. This page covers both directions: SEMrush's triggers and MRPLN's actions are listed here as well. ### ### Do I have to build a connector for MRPLN or SEMrush? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use MRPLN and SEMrush without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.