---
title: "Connect More Good Reviews and Pennylane - APIANT.ai"
description: "When \"Customers: New Customer\" fires in More Good Reviews, your agent runs \"Create Company Customer V2\" in Pennylane."
canonical: "https://apiant.ai/connect/more-good-reviews-to-pennylane"
---

# Connect More Good Reviews and Pennylane

When **Customers: New Customer** fires in [More Good Reviews](https://apiant.ai/connections/more-good-reviews), your agent runs **Create Company Customer V2** in [Pennylane](https://apiant.ai/connections/pennylane), or **New Billing Subscription V2** in Pennylane to **Customers: Create Customer** in More Good Reviews. Describe the whole flow and it is built, tested on every scenario and kept running.

More Good Reviews **2** triggers More Good Reviews **34** actions Pennylane **5** triggers Pennylane **34** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want More Good Reviews and Pennylane to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What More Good Reviews and Pennylane can do together

### From More Good Reviews to Pennylane

- When **Customers: New Customer** in More Good Reviews then **Create Company Customer V2** in Pennylane
- When **Reviews: New Review** in More Good Reviews then **Create Customer Invoice V2** in Pennylane

### From Pennylane to More Good Reviews

- When **New Billing Subscription V2** in Pennylane then **Customers: Create Customer** in More Good Reviews
- When **New Customer Invoice V2** in Pennylane then **Customers: Get Customer** in More Good Reviews

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with More Good Reviews and Pennylane

## Triggers and actions 7 triggers · 68 actions

- Trigger

**Customers: New Customer**

Triggers when a new customer is added to your More Good Reviews project.

- Trigger

**Reviews: New Review**

Triggers when a new review is collected for the project, optionally limited to a source, location, score, tag or review facet.

- Action

**Asks: Create Ask**

Schedules a review request to a customer by email and/or SMS, with optional reminder messages.

- Action

**Charges: Create Charge**

Records a revenue charge for a customer, identified by email or phone, from an external billing system.

- Action

**Charges: Delete Charge**

Permanently deletes a mistaken charge (revenue event) from the project.

- Action

**Customers: Archive Customer**

Archives a customer in your More Good Reviews project and cancels any unsent outreach messages to them.

- Action

**Customers: Cancel Customer Unsent Messages**

Cancels a customer's scheduled outreach messages that have not been sent yet, without archiving or unsubscribing the customer.

- Action

**Customers: Create Customer**

Creates a customer in your More Good Reviews project, or updates the existing customer that matches the email (or, failing that, the phone) you supply.

- Action

**Customers: Delete Customer**

Deletes a customer from your More Good Reviews project.

- Action

**Customers: Get Customer**

Returns one customer in your project, including their contact details, location and tags.

- Action

**Customers: List Customer Charges**

Returns the revenue charges recorded for one customer, newest first.

- Action

**Customers: List Customer Messages**

Returns the outreach message history (email and SMS review requests) for one customer.

- Action

**Customers: List Customers**

Returns the project's customers, optionally filtered by search text, email, phone, tag, status facet or date range, and sorted.

- Action

**Customers: Resubscribe Customer**

Resubscribes a customer who previously opted out, so review requests and other outreach can be sent to them again.

- Action

**Customers: Unarchive Customer**

Restores an archived customer so review requests and integrations treat them as active again.

- Action

**Customers: Unsubscribe Customer**

Unsubscribes a customer from future review-request outreach and cancels any messages not yet sent to them.

- Action

**Customers: Update Customer Notes**

Replaces the internal notes stored on a More Good Reviews customer.

- Action

**Customers: Update Customer Tags**

Replaces the tags assigned to a customer with the provided list of tag slugs.

- Action

**Locations: Get Location**

Returns a single project location, including its name, display name, slug, store code and address.

- Action

**Locations: List Locations**

Returns every active location on the More Good Reviews project, including each location's slug, store code and address.

- Action

**Locations: Update Location**

Updates the name, public display name, slug, store code and address of a project location. Fields left blank are not changed.

- Action

**Messages: Delete Message**

Deletes a scheduled or sent outreach message from the project.

- Action

**Reviews: Delete Review**

Deletes a review from the More Good Reviews project.

- Action

**Reviews: List Reviews**

Returns the project's reviews, optionally filtered by date range, facet, location, source, star rating or tag, and sorted by rating or date.

- Action

**Reviews: Mark Review Replied**

Marks a review as replied (or clears its replied status) when the reply was handled outside More Good Reviews, without changing the stored reply text.

- Action

**Reviews: Update Review Duplicate Flag**

Marks a review as a duplicate, or clears its duplicate mark.

- Action

**Reviews: Update Review Tags**

Replaces all tags on a review with the given list of tag slugs.

- Action

**Reviews: Update Review Visibility**

Shows or hides a review in More Good Reviews public displays.

- Action

**Sources: Create Source**

Creates a review source in your More Good Reviews project, such as a platform where reviews are collected.

- Action

**Sources: Delete Source**

Deletes a review source from the project when it is no longer used.

- Action

**Sources: List Sources**

Returns the review sources (such as Google or Facebook) available for the project's reviews.

- Action

**Sources: Update Source**

Updates the name, slug, color, or icon of an existing review source.

- Action

**Tags: Create Tag**

Creates a tag in your More Good Reviews project for organizing customers or reviews.

- Action

**Tags: Delete Tag**

Deletes a tag from the project, removing it from use on customers and reviews.

- Action

**Tags: List Tags**

Returns the project's tags used to organize customers and reviews, optionally limited to customer or review tags.

- Action

**Tags: Update Tag**

Updates an existing tag's name, slug, color, icon, or AI tagging settings.

- Trigger

**New Billing Subscription V2**

Triggers when a new billing subscription is created in Pennylane.

- Trigger

**New Customer Invoice V2**

Triggers when a new customer invoice or credit note is created in Pennylane.

- Trigger

**New Customer V2**

Triggers when a new customer (company or individual) is created in Pennylane.

- Trigger

**New Product V2**

Triggers when a new product is created in Pennylane.

- Trigger

**New Quote V2**

Triggers when a new quote is created in Pennylane.

- Action

**Add supplier**

Creates a supplier in Pennylane and returns the new supplier record.

- Action

**Create Company Customer V2**

Creates a company customer in Pennylane with its billing address, contact and invoicing details, and returns the new customer.

- Action

**Create Customer Invoice V2**

Creates a draft or finalized customer invoice (or credit note) in Pennylane for an existing customer.

- Action

**Create Individual Customer V2**

Creates an individual (person) customer in Pennylane with their name, billing address and invoicing preferences.

- Action

**Create Product V2**

Creates a product in Pennylane with its label, price before tax and VAT rate, and returns the created product.

- Action

**Create Quote V2**

Creates a quote for a customer in Pennylane, with its line items, dates and optional discount.

- Action

**Finalize customer invoice**

Finalizes a draft customer invoice or credit note in Pennylane, assigning its number and locking it from further edits.

- Action

**Get Billing Subscription V2**

Returns one billing subscription, including its schedule, status, customer and invoice settings.

- Action

**Get supplier**

Returns a single supplier from Pennylane by its id, including contact, address, payment terms and ledger account.

- Action

**Get supplier invoice**

Returns a single supplier invoice from Pennylane by its ID, including amounts, dates, supplier, and payment status.

- Action

**Get transaction**

Returns a single bank transaction by its id, including amount, currency, date, bank account, categories and linked customer or supplier.

- Action

**List bank accounts**

Returns the company's bank accounts with their currency, balance, journal and ledger account.

- Action

**List billing subscriptions**

Returns the billing subscriptions in the Pennylane company, optionally filtered by status, customer or start date.

- Action

**List categories**

Returns the analytical categories defined in the Pennylane company, optionally filtered by group, label or code.

- Action

**List customer invoices**

Returns customer invoices and credit notes, optionally filtered and sorted.

- Action

**List customers**

Returns a list of company and individual customers in Pennylane, optionally filtered and sorted.

- Action

**List ledger accounts**

Returns the company's ledger accounts (chart of accounts), up to 1000 per call, optionally filtered by number, id or enabled status.

- Action

**List ledger entries**

Returns the ledger entries of your Pennylane company, optionally filtered by id, date or journal and sorted by id or date.

- Action

**List products**

Returns the products in the Pennylane company, optionally filtered by label, reference or id.

- Action

**List quotes**

Returns the quotes in your Pennylane company, optionally filtered by customer or status.

- Action

**List supplier invoices**

Returns the supplier invoices in your Pennylane company, optionally filtered and sorted.

- Action

**List suppliers**

Returns the suppliers in your Pennylane company, optionally filtered and sorted.

- Action

**List transactions**

Returns the bank transactions in your Pennylane company, optionally filtered by bank account, journal, date or id.

- Action

**Retrieve Customer V2**

Returns one customer (company or individual) by its Pennylane id, including contact details, addresses and billing settings.

- Action

**Retrieve Invoice V2**

Returns one customer invoice or credit note, including its amounts, status, customer and links to its lines and payments.

- Action

**Retrieve Product V2**

Returns one Pennylane product by its id, including price, VAT rate, unit, ledger account and custom field values.

- Action

**Retrieve Quote V2**

Returns a single quote by its ID, including amounts, status, customer and dates.

- Action

**Update Billing Subscription V2**

Updates a billing subscription in Pennylane: stop or resume it, change its invoicing mode, payment terms, schedule, customer or invoice content.

- Action

**Update Company Customer V2**

Updates an existing company customer in Pennylane and returns the updated customer.

- Action

**Update customer invoice**

Updates a customer invoice in Pennylane. Draft invoices accept all fields; finalized invoices accept only label, external reference, transaction reference, invoice line imputation/performance dates and installments.

- Action

**Update Individual Customer V2**

Updates an individual (person) customer in Pennylane and returns the updated customer.

- Action

**Update Product V2**

Updates an existing product in Pennylane, such as its label, price, VAT rate or custom fields.

- Action

**Update Quote V2**

Updates an existing quote in Pennylane — its dates, customer, texts, discount, language and invoice lines — and returns the updated quote.

- Action

**Update supplier**

Updates an existing supplier in Pennylane and returns the updated supplier.

## Each app on its own

- [ **More Good Reviews** Get more good reviews from your customers.](https://apiant.ai/connections/more-good-reviews)
- [ **Pennylane** Pennylane centralizes all your cash flows and connects with your financial tools to ease and automate...](https://apiant.ai/connections/pennylane)

Reviews

## What our customers say

## More from More Good Reviews

- [ **More Good Reviews to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/more-good-reviews-to-salesforce)
- [ **More Good Reviews to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/more-good-reviews-to-slack)
- [ **More Good Reviews to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/more-good-reviews-to-stripe)
- [ **More Good Reviews to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/more-good-reviews-to-shopify)
- [ **More Good Reviews to QuickBooks Online** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/more-good-reviews-to-quickbooks-online)
- [ **More Good Reviews to Pipedrive** Pipedrive is a sales CRM and pipeline management tool.](https://apiant.ai/connect/more-good-reviews-to-pipedrive)

## More into Pennylane

- [ **HubSpot to Pennylane** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-pennylane)
- [ **Google Sheets to Pennylane** Google Sheets](https://apiant.ai/connect/google-sheets-to-pennylane)
- [ **Gmail to Pennylane** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-pennylane)
- [ **Google Calendar to Pennylane** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-pennylane)
- [ **Google Drive to Pennylane** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-pennylane)
- [ **Mailchimp to Pennylane** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-pennylane)

Questions

## More Good Reviews and Pennylane, answered

###

### What can start an automation from More Good Reviews?

Any of More Good Reviews's 2 triggers in the catalog, including Customers: New Customer and Reviews: New Review. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Pennylane when something happens in More Good Reviews?

Any of Pennylane's 34 actions, including Create Company Customer V2, Create Customer Invoice V2, Create Individual Customer V2 and Create Product V2. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Pennylane to More Good Reviews?

Yes. When something happens in Pennylane, your agent can act in More Good Reviews too. This page covers both directions: Pennylane's triggers and More Good Reviews's actions are listed here as well.

###

### Do I have to build a connector for More Good Reviews or Pennylane?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use More Good Reviews and Pennylane without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
