--- title: "Connect Mixmax to Tower CRM - APIANT.ai" description: "When \"New message sent\" fires in Mixmax, your agent runs \"Create Contact\" in Tower CRM." canonical: "https://apiant.ai/connect/mixmax-to-tower-crm" --- # Connect Mixmax to Tower CRM When **New message sent** fires in [Mixmax](https://apiant.ai/connections/mixmax), your agent runs **Create Contact** in [Tower CRM](https://apiant.ai/connections/tower-crm). Describe the whole flow and it is built, tested on every scenario and kept running. Mixmax **1** trigger Mixmax **13** actions Tower CRM **12** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Mixmax and Tower CRM to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Mixmax can start in Tower CRM - When **New message sent** in Mixmax then **Create Contact** in Tower CRM - When **New message sent** in Mixmax then **Update Contact** in Tower CRM Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Mixmax and Tower CRM ## Triggers and actions 1 trigger · 25 actions - Trigger **New message sent** Triggers when a Mixmax message (email) has been sent. Draft, scheduled and failed messages are skipped. - Action **Add contact** Creates a Mixmax contact, or updates your existing contact with the same email address. - Action **Add sequence recipient** Adds a recipient to a Mixmax sequence and starts sending the sequence to them, and returns whether they were added. - Action **Add unsubscribe** Adds one or more email addresses to your Mixmax unsubscribe list, or your workspace's list if you belong to one, so sequences stop sending to them. - Action **Find sequences by name** Returns the Mixmax sequences whose name matches the text you supply. - Action **Get message** Returns one Mixmax message by its ID, including its recipients, subject, tracking settings and send status. An error occurs if the message is not found. - Action **List calls** Returns calls placed with the Mixmax Dialer, newest first, optionally filtered to calls with or without recordings or widened to the whole workspace. - Action **List contacts** Returns the contacts you own in Mixmax, newest first, optionally filtered by a search on name, email, group or Salesforce account. - Action **List messages** Returns your Mixmax messages (drafts, scheduled, sent, or failed), newest first. - Action **List sequence recipients** Returns the recipients that were added to a Mixmax sequence, with each recipient's state and per-stage activity. - Action **List sequences** Returns the Mixmax sequences you can access, optionally filtered by name or folder. - Action **List tasks** Returns the Mixmax tasks (email, call, LinkedIn and to-do) visible to the connected user, optionally filtered and sorted. - Action **List templates** Returns the email templates you can access in Mixmax, optionally filtered by name, subject, folder or owner. - Action **Send message** Sends a saved Mixmax draft message, optionally updating its properties first. The message is queued and delivered shortly after. - Action **Add Company** Creates a new company record. - Action **Create Contact** Creates a new contact. - Action **Find and Update or Create Contact** Finds a contact by email. If found, updates the fields you supply (unless updating is turned off); otherwise creates a new contact. - Action **Find and Update or Create Deal** Finds an existing deal by policy number, title, contact, or insured name — updates it if found, creates it if not. - Action **Get Company** Retrieves a single company by id. - Action **Get Contact** Retrieves a single contact by id. - Action **Get Deal** Retrieves a single deal by its ID. - Action **List Companies** Lists companies in the Tower CRM workspace, newest first, optionally filtered by name or creation date. - Action **List Contacts** Lists contacts in the workspace, most recently updated first, optionally filtered by email, created date or updated date. - Action **Update Company** Updates whitelisted fields on an existing company by id. - Action **Update Contact** Updates whitelisted fields on an existing contact by id. - Action **Update Deal** Updates whitelisted fields on an existing deal by id. ## Each app on its own - [ **Mixmax** Mixmax’s mission is to do the impossible with email including scheduling meetings, completing surveys...](https://apiant.ai/connections/mixmax) - [ **Tower CRM** Tower CRM is a modern CRM for managing contacts, companies, deals, and automations — built for fast-moving...](https://apiant.ai/connections/tower-crm) Reviews ## What our customers say ## More from Mixmax - [ **Mixmax to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/mixmax-to-salesforce) - [ **Mixmax to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/mixmax-to-slack) - [ **Mixmax to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/mixmax-to-stripe) - [ **Mixmax to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/mixmax-to-shopify) - [ **Mixmax to QuickBooks Online** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/mixmax-to-quickbooks-online) - [ **Mixmax to Pipedrive** Pipedrive is a sales CRM and pipeline management tool.](https://apiant.ai/connect/mixmax-to-pipedrive) ## More into Tower CRM - [ **HubSpot to Tower CRM** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-tower-crm) - [ **Salesforce to Tower CRM** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-tower-crm) - [ **Slack to Tower CRM** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-tower-crm) - [ **Google Sheets to Tower CRM** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-tower-crm) - [ **Gmail to Tower CRM** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-tower-crm) - [ **Google Calendar to Tower CRM** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-tower-crm) Questions ## Mixmax and Tower CRM, answered ### ### What can start an automation from Mixmax? Any of Mixmax's 1 trigger in the catalog, including New message sent. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Tower CRM when something happens in Mixmax? Any of Tower CRM's 12 actions, including Create Contact, Update Company, Update Contact and Update Deal. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Tower CRM to Mixmax? Tower CRM has no triggers in the catalog today, so automations start in Mixmax. If you need the other direction, ask: your agent reads Tower CRM's API documentation and adds it. ### ### Do I have to build a connector for Mixmax or Tower CRM? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Mixmax and Tower CRM without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.