--- title: "Connect Microsoft Entra ID to Amplitude - APIANT.ai" description: "When \"New Group\" fires in Microsoft Entra ID, your agent runs \"Group identify\" in Amplitude." canonical: "https://apiant.ai/connect/microsoft-entra-id-to-amplitude" --- # Connect Microsoft Entra ID to Amplitude When **New Group** fires in [Microsoft Entra ID](https://apiant.ai/connections/microsoft-entra-id), your agent runs **Group identify** in [Amplitude](https://apiant.ai/connections/amplitude). Describe the whole flow and it is built, tested on every scenario and kept running. Microsoft Entra ID **2** triggers Microsoft Entra ID **14** actions Amplitude **12** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Microsoft Entra ID and Amplitude to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Microsoft Entra ID can start in Amplitude - When **New Group** in Microsoft Entra ID then **Group identify** in Amplitude - When **New User** in Microsoft Entra ID then **Identify user** in Amplitude Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Microsoft Entra ID and Amplitude ## Triggers and actions 2 triggers · 26 actions - Trigger **New Group** Triggers when a new group is created in your Microsoft Entra ID directory. - Trigger **New User** Triggers when a new user is created in your Microsoft Entra ID directory. - Action **Add User to Group** Adds a user as a member of a group in your Microsoft Entra ID directory. - Action **Create Group** Creates a new security group or Microsoft 365 group in your Microsoft Entra ID directory. - Action **Create User** Creates a new user in your Microsoft Entra ID directory with a starting password. - Action **Delete Group** Deletes a group from your Microsoft Entra ID directory. - Action **Delete User** Deletes a user from your Microsoft Entra ID directory. Deleted users can be restored for 30 days. - Action **Disable User** Disables an existing user's account so they can no longer sign in. The user and their data are kept. - Action **Find Group** Returns the groups whose name matches the name you give, either exactly or by how it starts, plus the first match on its own. - Action **Find User** Finds a user in your Microsoft Entra ID directory whose email address or sign-in name matches the one you give. Returns nothing when no user matches. - Action **Get Group** Fetches a group by ID. An error occurs if the group is not found. - Action **Get User** Returns a user's profile from your Microsoft Entra ID directory by object ID or sign-in name. - Action **List Group Members** Returns all direct members of a group: users, nested groups, devices and service principals. - Action **Remove User from Group** Removes a user from a group in your Microsoft Entra ID directory. - Action **Update Group** Updates the name, description or settings of a group in your Microsoft Entra ID directory. Fields left blank are not changed. - Action **Update User** Updates the profile details of an existing user in your Microsoft Entra ID directory. Fields left blank are not changed. - Action **Batch upload events** Sends a batch of events to Amplitude in one call. Use this when you have many events to record at once rather than one at a time. - Action **Export event data** Exports every event Amplitude recorded in a time window, as a zip archive of event data. - Action **Get cohort** Returns one behavioral cohort's details, including its name, size and when it was last recalculated. - Action **Get event segmentation** Counts how often an event happened over a date range, optionally split by a property or filtered to a segment of users. - Action **Get funnel analysis** Runs a funnel over a series of events and returns how many users reached each step and how many dropped off. - Action **Get retention analysis** Shows how many users came back and did something again after a starting event, over a date range. - Action **Get user properties** Looks a user up in Amplitude and returns what Amplitude knows about them, including their Amplitude ID. - Action **Group identify** Sets properties on a group in Amplitude, such as a company or team, so you can analyse behaviour by group. - Action **Identify user** Sets properties on a user in Amplitude without recording an event, so later events are attributed with the new details. - Action **List cohorts** Lists every behavioral cohort in the Amplitude project, with each cohort's name, size and owner. - Action **Send event** Records a single event in Amplitude for a user, with optional event and user properties. - Action **Upload cohort** Creates a cohort in Amplitude from a list of users you supply. ## Each app on its own - [ **Microsoft Entra ID** Microsoft Entra ID is a cloud-based identity and access management service that lets employees access...](https://apiant.ai/connections/microsoft-entra-id) - [ **Amplitude** Amplitude is a product analytics service that makes it easier for companies to understand user behavior...](https://apiant.ai/connections/amplitude) Reviews ## What our customers say ## More from Microsoft Entra ID - [ **Microsoft Entra ID to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/microsoft-entra-id-to-salesforce) - [ **Microsoft Entra ID to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/microsoft-entra-id-to-slack) - [ **Microsoft Entra ID to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/microsoft-entra-id-to-stripe) - [ **Microsoft Entra ID to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/microsoft-entra-id-to-shopify) - [ **Microsoft Entra ID to QuickBooks Online** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/microsoft-entra-id-to-quickbooks-online) - [ **Microsoft Entra ID to Pipedrive** Pipedrive is a sales CRM and pipeline management tool.](https://apiant.ai/connect/microsoft-entra-id-to-pipedrive) ## More into Amplitude - [ **Arxiv to Amplitude** Open-access repository API for searching and retrieving scholarly preprints in physics, math, CS, and...](https://apiant.ai/connect/arxiv-to-amplitude) - [ **Attio to Amplitude** Attio is the CRM of the future: data-driven, completely customizable and intuitively collaborative.](https://apiant.ai/connect/attio-to-amplitude) - [ **HubSpot to Amplitude** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-amplitude) - [ **Salesforce to Amplitude** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-amplitude) - [ **Slack to Amplitude** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-amplitude) - [ **Google Sheets to Amplitude** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-amplitude) Questions ## Microsoft Entra ID and Amplitude, answered ### ### What can start an automation from Microsoft Entra ID? Any of Microsoft Entra ID's 2 triggers in the catalog, including New Group and New User. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Amplitude when something happens in Microsoft Entra ID? Any of Amplitude's 12 actions, including Send event, Upload cohort, Batch upload events and Export event data. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Amplitude to Microsoft Entra ID? Amplitude has no triggers in the catalog today, so automations start in Microsoft Entra ID. If you need the other direction, ask: your agent reads Amplitude's API documentation and adds it. ### ### Do I have to build a connector for Microsoft Entra ID or Amplitude? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Microsoft Entra ID and Amplitude without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.