--- title: "Connect Metricool to webCRM - APIANT.ai" description: "When \"New GMB Review\" fires in Metricool, your agent runs \"Create or Update Document\" in webCRM." canonical: "https://apiant.ai/connect/metricool-to-webcrm" --- # Connect Metricool to webCRM When **New GMB Review** fires in [Metricool](https://apiant.ai/connections/metricool), your agent runs **Create or Update Document** in [webCRM](https://apiant.ai/connections/webcrm). Describe the whole flow and it is built, tested on every scenario and kept running. Metricool **3** triggers Metricool **6** actions webCRM **13** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Metricool and webCRM to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Metricool can start in webCRM - When **New GMB Review** in Metricool then **Create or Update Document** in webCRM - When **New Inbox Conversation (By Network)** in Metricool then **Create or Update Activity** in webCRM Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Metricool and webCRM ## Triggers and actions 3 triggers · 19 actions - Trigger **New GMB Review** Triggers when a new review is posted on the brand's Google Business Profile. - Trigger **New Inbox Conversation (By Network)** Triggers when a new conversation appears in the Metricool inbox for the chosen social network. - Trigger **New Post Comment (By Network)** Triggers when a post on the chosen social network receives a new comment in the Metricool inbox. - Action **Add Post to Autolist** Adds a new post to one of your Metricool autolists. - Action **Get Your Network Metrics Daily** Returns the day's metric values for one of your connected networks (category), such as followers or posts. - Action **Reply Conversation** Sends a reply message in a Metricool Inbox conversation on a connected social network. - Action **Reply GMB Review** Publishes a reply to a Google Business Profile review, replacing any existing reply. - Action **Reply Post Comment** Replies to a comment on a social post from the Metricool Inbox. - Action **Schedule Post** Creates a scheduled post in the Metricool planner for one or more connected social networks. - Action **Create or Update Activity** Creates a new activity in webCRM, or updates an existing one when an activity id is given, and returns the activity's id. - Action **Create or Update Delivery** Creates or updates a delivery. - Action **Create or Update Document** Creates or updates a document. - Action **Create or Update Organisation** Creates or updates an organisation. - Action **Create or Update Person** Creates or updates a person. - Action **Create or Update Product** Creates or updates a product. - Action **Create or Update Support Case** Creates or updates a support case. - Action **Find Delivery** Finds a delivery. - Action **Find Document** Finds a document. - Action **Find Organisation** Finds an organisation. - Action **Find Person** Finds a person. - Action **Find User** Finds a user. - Action **Get Document** Returns one document by its id, including description, file name, extension, folder, linked entity and owner fields. ## Each app on its own - [ **Metricool** Metricool is an all-in-one social media platform for analyzing, managing, and growing your socials.](https://apiant.ai/connections/metricool) - [ **webCRM** webCRM helps your sales team with the daily workflow and overview.](https://apiant.ai/connections/webcrm) Reviews ## What our customers say ## More from Metricool - [ **Metricool to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/metricool-to-salesforce) - [ **Metricool to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/metricool-to-slack) - [ **Metricool to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/metricool-to-stripe) - [ **Metricool to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/metricool-to-shopify) - [ **Metricool to QuickBooks Online** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/metricool-to-quickbooks-online) - [ **Metricool to Pipedrive** Pipedrive is a sales CRM and pipeline management tool.](https://apiant.ai/connect/metricool-to-pipedrive) ## More into webCRM - [ **HubSpot to webCRM** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-webcrm) - [ **Salesforce to webCRM** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-webcrm) - [ **Slack to webCRM** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-webcrm) - [ **Google Sheets to webCRM** Google Sheets](https://apiant.ai/connect/google-sheets-to-webcrm) - [ **Gmail to webCRM** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-webcrm) - [ **Google Calendar to webCRM** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-webcrm) Questions ## Metricool and webCRM, answered ### ### What can start an automation from Metricool? Any of Metricool's 3 triggers in the catalog, including New GMB Review, New Inbox Conversation (By Network) and New Post Comment (By Network). Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in webCRM when something happens in Metricool? Any of webCRM's 13 actions, including Create or Update Activity, Create or Update Delivery, Create or Update Document and Create or Update Organisation. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from webCRM to Metricool? webCRM has no triggers in the catalog today, so automations start in Metricool. If you need the other direction, ask: your agent reads webCRM's API documentation and adds it. ### ### Do I have to build a connector for Metricool or webCRM? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Metricool and webCRM without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.