---
title: "Connect LiveSwitch and Salesmsg - APIANT.ai"
description: "When \"New Contact Matching Filter\" fires in LiveSwitch, your agent runs \"Create or Update Contact\" in Salesmsg."
canonical: "https://apiant.ai/connect/liveswitch-to-salesmsg"
---

# Connect LiveSwitch and Salesmsg

When **New Contact Matching Filter** fires in [LiveSwitch](https://apiant.ai/connections/liveswitch), your agent runs **Create or Update Contact** in [Salesmsg](https://apiant.ai/connections/salesmsg), or **Contact Updated** in Salesmsg to **Find Contact by ID** in LiveSwitch. Describe the whole flow and it is built, tested on every scenario and kept running.

LiveSwitch **5** triggers LiveSwitch **21** actions Salesmsg **6** triggers Salesmsg **23** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want LiveSwitch and Salesmsg to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What LiveSwitch and Salesmsg can do together

### From LiveSwitch to Salesmsg

- When **New Contact Matching Filter** in LiveSwitch then **Create or Update Contact** in Salesmsg
- When **New Conversation Matching Filter** in LiveSwitch then **Add Tag to Contact** in Salesmsg

### From Salesmsg to LiveSwitch

- When **Contact Updated** in Salesmsg then **Find Contact by ID** in LiveSwitch
- When **New Contact** in Salesmsg then **Find Contact by Phone** in LiveSwitch

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with LiveSwitch and Salesmsg

## Triggers and actions 11 triggers · 44 actions

- Trigger

**New Contact Matching Filter**

Triggers when a new contact appears in your LiveSwitch organization, optionally limited to contacts matching a filter.

- Trigger

**New Conversation Matching Filter**

Triggers when a new conversation is created in LiveSwitch, optionally limited to conversations matching a filter.

- Trigger

**New Guided Instructions**

Triggers when a new set of guided instructions is added to your LiveSwitch organization, returning its name, description, where it is shown and its steps.

- Trigger

**New Project**

Triggers when a new project appears in LiveSwitch, optionally limited by status, contact or external ID.

- Trigger

**New Tag**

Triggers when a new tag is created in LiveSwitch.

- Action

**Create Conversation**

Creates a LiveSwitch conversation, such as a live call, recording request, photo session or scheduled call, for a new or existing contact. Returns the conversation with its join and review links.

- Action

**Create Project**

Creates a project in LiveSwitch with a name, status, address, tags, associated contacts and custom attributes, and returns the new project including its links.

- Action

**Create Tag**

Creates a tag in your LiveSwitch organization, with an optional display color, and returns the new tag.

- Action

**Find All Tags**

Returns the tags in your LiveSwitch organization, optionally narrowed by a filter and sorted in the order you choose.

- Action

**Find Contact by ID**

Returns a single LiveSwitch contact by its id, including its name, email, phone and custom attribute values.

- Action

**Find Contact by Phone**

Returns the LiveSwitch contact that has the given phone number, including its custom attributes.

- Action

**Find Conversation by ID**

Returns one LiveSwitch conversation by its ID, including its join and review links, status, contact, tags, notes and custom attributes.

- Action

**Find Conversations**

Returns the conversations in your LiveSwitch organization that match an optional filter, most recent first unless you choose another order.

- Action

**Find Document by ID**

Returns a single LiveSwitch document, either a snapshot or an uploaded file, with its project, conversation, tags and links.

- Action

**Find Form by ID**

Returns a LiveSwitch form by its id, including its name, headline, notes and the fields it collects.

- Action

**Find Form Submission by ID**

Returns a single form submission by its id, including the form, contact and conversation it belongs to and the answers given.

- Action

**Find Guided Instructions**

Returns the guided instructions in your LiveSwitch organization that match the specified filter or conversation type.

- Action

**Find Project by ID**

Returns a single LiveSwitch project by its ID, including its status, share links, tags, contacts and custom attributes.

- Action

**Find Projects**

Returns the projects in your LiveSwitch organization, optionally narrowed by status, external ID, contact or a custom filter.

- Action

**Find Recording by ID**

Returns one LiveSwitch recording by its ID, including its public link, thumbnail, type, status and tags.

- Action

**Find Recordings by Conversation**

Returns the recordings that belong to a LiveSwitch conversation, including their public links, status and tags.

- Action

**Find Recordings by Project**

Returns the recordings that belong to the specified project, including their public links, status, type and tags.

- Action

**Get Current User (Me)**

Returns the LiveSwitch user the connected account is signed in as, including their name, contact details and organization.

- Action

**Get Organization Settings**

Returns the settings of the organization you are logged in to, including its default country code, whether recordings start automatically, and whether SMS is enabled.

- Action

**Update Conversation**

Updates a conversation's name, notes, tags, contact, project or assigned user in LiveSwitch and returns the updated conversation.

- Action

**Update Tag**

Updates the name or display color of an existing tag and returns the updated tag.

- Trigger

**Contact Updated**

Triggers when a contact in Salesmsg is created or updated.

- Trigger

**Missed Incoming Phone Call**

Triggers when an incoming phone call to your Salesmsg number is missed.

- Trigger

**New Contact**

Triggers when a new contact is created in Salesmsg.

- Trigger

**New Contact Opted-Out**

Triggers when a contact in Salesmsg is opted out of text messaging.

- Trigger

**New or Updated Conversation**

Triggers when an open Salesmsg conversation starts or gets a new message (its latest message time changes). Returns the conversation, including its contact and inbox, not the message text.

- Trigger

**New Phone Call Received**

Triggers when a new incoming phone call is logged in Salesmsg call history.

- Action

**Add broadcast**

Creates a broadcast in Salesmsg that sends a message from one of your numbers to the selected contacts, now or on a schedule, or saves it as a draft. Returns the new broadcast.

- Action

**Add tag**

Creates a new tag in your Salesmsg account that can then be applied to contacts.

- Action

**Add Tag to Contact**

Adds an existing tag to a Salesmsg contact.

- Action

**Assign conversation**

Assigns a conversation to a team member. Leave the user blank to set the conversation to Unassigned.

- Action

**Close conversation**

Closes a conversation for everyone on the team. The conversation and its messages stay visible under Closed Conversations, and the closed conversation is returned.

- Action

**Create Note**

Creates a note on a Salesmsg contact.

- Action

**Create or Update Contact**

Creates a Salesmsg contact for a phone number, or returns the existing contact with that number, setting name and email.

- Action

**Delete contact**

Deletes a contact from your Salesmsg account.

- Action

**Delete note**

Permanently deletes a note from a Salesmsg contact and returns the vendor's confirmation message.

- Action

**Find Contact**

Finds contacts whose name, email or phone number matches a search term.

- Action

**Find Salesmsg Member**

Searches the members of your Salesmsg organization by name or email and returns the matches.

- Action

**Get contact**

Returns a Salesmsg contact by its id, including its tags, notes and custom field values.

- Action

**Get conversation**

Returns a conversation by its ID, including its contact participants, owner, assigned user, phone number, status dates and reassignment history.

- Action

**List conversations**

Returns the conversations in the connected Salesmsg account that match a status filter, with each conversation's contact, owner and number details.

- Action

**List tags**

Returns the tags in the Salesmsg account, with optional search, sorting and filtering by tag.

- Action

**List teams**

Returns the teams (inboxes) in your Salesmsg organization, with each team's name, owner and phone number.

- Action

**Opt-in a contact**

Opts a contact back in so messages can be sent to them again, and returns the updated contact. A contact who opted out by replying (a hard opt-out) cannot be opted in this way.

- Action

**Opt-Out a Contact**

Opts out a Salesmsg contact so they no longer receive messages from your local and toll-free numbers. Returns the updated contact.

- Action

**Phone Number Lookup (PhoneCheckr)**

Looks up a phone number and returns its formatted form, country, carrier and line type.

- Action

**Remove Tag From Contact**

Removes a tag from a Salesmsg contact.

- Action

**Send a Text Message (SMS / MMS)**

Sends an SMS or MMS text message to a phone number from one of your Salesmsg inboxes.

- Action

**Update contact custom field**

Updates the value of one custom field on a Salesmsg contact and returns the updated contact.

- Action

**Update note**

Updates the text of an existing note on a Salesmsg contact.

## Each app on its own

- [ **LiveSwitch** LiveSwitch is a video business communication company that provides instant connectivity between customers...](https://apiant.ai/connections/liveswitch)
- [ **Salesmsg** Salesmsg is a two-way text messaging software to allows you to send and receive text messages online from...](https://apiant.ai/connections/salesmsg)

Reviews

## What our customers say

## More from LiveSwitch

- [ **LiveSwitch to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/liveswitch-to-salesforce)
- [ **LiveSwitch to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/liveswitch-to-slack)
- [ **LiveSwitch to Mailchimp** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/liveswitch-to-mailchimp)
- [ **LiveSwitch to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/liveswitch-to-stripe)
- [ **LiveSwitch to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/liveswitch-to-shopify)
- [ **LiveSwitch to QuickBooks Online** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/liveswitch-to-quickbooks-online)

## More into Salesmsg

- [ **HubSpot to Salesmsg** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-salesmsg)
- [ **Salesforce to Salesmsg** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-salesmsg)
- [ **Google Sheets to Salesmsg** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-salesmsg)
- [ **Gmail to Salesmsg** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-salesmsg)
- [ **Google Calendar to Salesmsg** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-salesmsg)
- [ **Google Drive to Salesmsg** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-salesmsg)

Questions

## LiveSwitch and Salesmsg, answered

###

### What can start an automation from LiveSwitch?

Any of LiveSwitch's 5 triggers in the catalog, including New Contact Matching Filter, New Conversation Matching Filter, New Guided Instructions and New Project. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Salesmsg when something happens in LiveSwitch?

Any of Salesmsg's 23 actions, including Create Note, Create or Update Contact, Send a Text Message (SMS / MMS) and Update contact custom field. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Salesmsg to LiveSwitch?

Yes. When something happens in Salesmsg, your agent can act in LiveSwitch too. This page covers both directions: Salesmsg's triggers and LiveSwitch's actions are listed here as well.

###

### Do I have to build a connector for LiveSwitch or Salesmsg?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use LiveSwitch and Salesmsg without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
