Integration
Connect Instantly and Pennylane
When New Event fires in Instantly, your agent runs Create Company Customer V2 in Pennylane, or New Billing Subscription V2 in Pennylane to Add lead list in Instantly. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Instantly and Pennylane to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Instantly and Pennylane can do together
From Instantly to Pennylane
When New Event in Instantly
then Create Company Customer V2 in Pennylane
When New Event in Instantly
then Create Customer Invoice V2 in Pennylane
From Pennylane to Instantly
When New Billing Subscription V2 in Pennylane
then Add lead list in Instantly
When New Customer Invoice V2 in Pennylane
then Add Lead to Campaign in Instantly
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Instantly and Pennylane
Triggers and actions 6 triggers · 56 actions
Trigger
New EventTriggers when an Instantly event occurs, such as an email sent, a reply received, or a lead status change.
Action
Activate campaignStarts a campaign, or resumes a paused one, and returns the updated campaign.
Action
Add campaignCreates a new Instantly campaign with its sending schedule, email sequence and sending options. Returns the created campaign.
Action
Add lead listCreates a new lead list in Instantly for storing leads.
Action
Add Lead to CampaignAdds a lead to an Instantly campaign, with their contact details, personalization and custom variables. Returns the created lead.
Action
Add Tags to CampaignsAssigns one or more custom tags to one or more campaigns.
Action
Add to BlocklistAdds an email address or domain to the workspace's blocklist so it no longer receives emails.
Action
Create a New TagCreates a new custom tag in your Instantly workspace for organizing accounts and campaigns.
Action
Delete blocklist entryDeletes a blocked email or domain entry from your Instantly block list, returning the removed entry.
Action
Delete leadPermanently deletes a lead from your Instantly workspace and returns the deleted lead.
Action
Find LeadFinds leads in your Instantly workspace by email address or search term, optionally narrowed to a campaign, list or lead status. Returns the matching leads and the first match.
Action
Get Blocklist EntryReturns a single block list entry (a blocked email address or domain) by its ID.
Action
Get campaignReturns a campaign's full details, including its schedule, sequences, sending accounts and settings.
Action
Get leadReturns a single Instantly lead by its ID, including contact details, campaign, status, engagement counts and custom variables.
Action
List campaignsReturns the campaigns in your Instantly workspace, optionally filtered by name, tags, status or AI Sales Agent.
Action
List lead listsReturns the lead lists in your Instantly workspace, optionally filtered by name or by whether they run enrichment.
Action
List leadsReturns leads from your Instantly workspace, optionally filtered by campaign, list, status, search term or email address.
Action
List Tag MappingsReturns the tag assignments in the workspace, showing which custom tags are attached to which email accounts and campaigns.
Action
Pause campaignStops (pauses) a running campaign so it no longer sends emails, and returns the updated campaign.
Action
Remove Lead From CampaignRemoves one or more leads from an Instantly campaign, deleting them from that campaign.
Action
Remove Tags From CampaignsRemoves one or more custom tags from Instantly campaigns.
Action
Update leadUpdates an existing lead's details in Instantly, such as name, company, phone, interest status and custom variables, and returns the updated lead.
Action
Update Lead StatusUpdates the interest status of a lead in Instantly (for example Interested, Meeting booked, or Not interested), optionally scoped to one campaign or list.
Trigger
New Billing Subscription V2Triggers when a new billing subscription is created in Pennylane.
Trigger
New Customer Invoice V2Triggers when a new customer invoice or credit note is created in Pennylane.
Trigger
New Customer V2Triggers when a new customer (company or individual) is created in Pennylane.
Trigger
New Product V2Triggers when a new product is created in Pennylane.
Trigger
New Quote V2Triggers when a new quote is created in Pennylane.
Action
Add supplierCreates a supplier in Pennylane and returns the new supplier record.
Action
Create Company Customer V2Creates a company customer in Pennylane with its billing address, contact and invoicing details, and returns the new customer.
Action
Create Customer Invoice V2Creates a draft or finalized customer invoice (or credit note) in Pennylane for an existing customer.
Action
Create Individual Customer V2Creates an individual (person) customer in Pennylane with their name, billing address and invoicing preferences.
Action
Create Product V2Creates a product in Pennylane with its label, price before tax and VAT rate, and returns the created product.
Action
Create Quote V2Creates a quote for a customer in Pennylane, with its line items, dates and optional discount.
Action
Finalize customer invoiceFinalizes a draft customer invoice or credit note in Pennylane, assigning its number and locking it from further edits.
Action
Get Billing Subscription V2Returns one billing subscription, including its schedule, status, customer and invoice settings.
Action
Get supplierReturns a single supplier from Pennylane by its id, including contact, address, payment terms and ledger account.
Action
Get supplier invoiceReturns a single supplier invoice from Pennylane by its ID, including amounts, dates, supplier, and payment status.
Action
Get transactionReturns a single bank transaction by its id, including amount, currency, date, bank account, categories and linked customer or supplier.
Action
List bank accountsReturns the company's bank accounts with their currency, balance, journal and ledger account.
Action
List billing subscriptionsReturns the billing subscriptions in the Pennylane company, optionally filtered by status, customer or start date.
Action
List categoriesReturns the analytical categories defined in the Pennylane company, optionally filtered by group, label or code.
Action
List customer invoicesReturns customer invoices and credit notes, optionally filtered and sorted.
Action
List customersReturns a list of company and individual customers in Pennylane, optionally filtered and sorted.
Action
List ledger accountsReturns the company's ledger accounts (chart of accounts), up to 1000 per call, optionally filtered by number, id or enabled status.
Action
List ledger entriesReturns the ledger entries of your Pennylane company, optionally filtered by id, date or journal and sorted by id or date.
Action
List productsReturns the products in the Pennylane company, optionally filtered by label, reference or id.
Action
List quotesReturns the quotes in your Pennylane company, optionally filtered by customer or status.
Action
List supplier invoicesReturns the supplier invoices in your Pennylane company, optionally filtered and sorted.
Action
List suppliersReturns the suppliers in your Pennylane company, optionally filtered and sorted.
Action
List transactionsReturns the bank transactions in your Pennylane company, optionally filtered by bank account, journal, date or id.
Action
Retrieve Customer V2Returns one customer (company or individual) by its Pennylane id, including contact details, addresses and billing settings.
Action
Retrieve Invoice V2Returns one customer invoice or credit note, including its amounts, status, customer and links to its lines and payments.
Action
Retrieve Product V2Returns one Pennylane product by its id, including price, VAT rate, unit, ledger account and custom field values.
Action
Retrieve Quote V2Returns a single quote by its ID, including amounts, status, customer and dates.
Action
Update Billing Subscription V2Updates a billing subscription in Pennylane: stop or resume it, change its invoicing mode, payment terms, schedule, customer or invoice content.
Action
Update Company Customer V2Updates an existing company customer in Pennylane and returns the updated customer.
Action
Update customer invoiceUpdates a customer invoice in Pennylane. Draft invoices accept all fields; finalized invoices accept only label, external reference, transaction reference, invoice line imputation/performance dates and installments.
Action
Update Individual Customer V2Updates an individual (person) customer in Pennylane and returns the updated customer.
Action
Update Product V2Updates an existing product in Pennylane, such as its label, price, VAT rate or custom fields.
Action
Update Quote V2Updates an existing quote in Pennylane — its dates, customer, texts, discount, language and invoice lines — and returns the updated quote.
Action
Update supplierUpdates an existing supplier in Pennylane and returns the updated supplier.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
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Questions
Instantly and Pennylane, answered
What can start an automation from Instantly?
Any of Instantly's 1 trigger in the catalog, including New Event. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Pennylane when something happens in Instantly?
Any of Pennylane's 34 actions, including Create Company Customer V2, Create Customer Invoice V2, Create Individual Customer V2 and Create Product V2. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Pennylane to Instantly?
Yes. When something happens in Pennylane, your agent can act in Instantly too. This page covers both directions: Pennylane's triggers and Instantly's actions are listed here as well.
Do I have to build a connector for Instantly or Pennylane?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Instantly and Pennylane without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.