--- title: "Connect iContact to Google Tag Manager - APIANT.ai" description: "When \"New contact\" fires in iContact, your agent runs \"Create Tag\" in Google Tag Manager." canonical: "https://apiant.ai/connect/icontact-to-google-tag-manager" --- # Connect iContact to Google Tag Manager When **New contact** fires in [iContact](https://apiant.ai/connections/icontact), your agent runs **Create Tag** in [Google Tag Manager](https://apiant.ai/connections/google-tag-manager). Describe the whole flow and it is built, tested on every scenario and kept running. iContact **2** triggers iContact **25** actions Google Tag Manager **10** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want iContact and Google Tag Manager to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What iContact can start in Google Tag Manager - When **New contact** in iContact then **Create Tag** in Google Tag Manager - When **New list** in iContact then **Create Version** in Google Tag Manager Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with iContact and Google Tag Manager ## Triggers and actions 2 triggers · 35 actions - Trigger **New contact** Triggers when a new contact is added to an iContact client folder, optionally only contacts on a chosen list. - Trigger **New list** Triggers when a new subscriber list is created in an iContact client folder. - Action **Add campaign** Creates a new campaign (sending profile with sender name, sender email and CAN-SPAM mailing address) in an iContact client folder. - Action **Add custom field** Creates a new custom field for contacts in an iContact client folder. - Action **Create Contact** Create a new contact in an iContact client folder. - Action **Create List** Create a new contact list in a client folder. - Action **Create Message** Create a new email message in a client folder. - Action **Delete Contact** Delete an iContact contact by contact ID. - Action **Delete list** Deletes a subscriber list from an iContact client folder. - Action **Get Accounts** List iContact accounts accessible to these credentials. - Action **Get campaign** Returns one iContact campaign (its sending profile, from name and email, and mailing address) by its id. - Action **Get Client Folders** List client folders within an iContact account. - Action **Get Contact** Retrieve a single iContact contact by contact ID. - Action **Get list** Returns one subscriber list from an iContact client folder, including its name, public name and description. - Action **Get message** Returns one email message from an iContact client folder, including its subject, HTML and text bodies, and SpamCheck results. - Action **List Campaigns** List sending campaigns (from-name/email profiles) in a client folder. - Action **List Contacts** List contacts in a client folder, optionally filtered by email or status. - Action **List Custom Fields** List custom fields defined in a client folder. - Action **List Lists** Retrieve all contact lists in a client folder. - Action **List Messages** List email messages in a client folder. - Action **List sends** Returns every email send (pending, sending, released and cancelled) in an iContact client folder, including its message, target lists and segments, schedule, recipient count and status. - Action **List Subscriptions** List subscriptions in a client folder, optionally filtered by contact or list. - Action **Send Message to List** Schedule/send an existing message to one or more lists. - Action **Subscribe Contact to List** Subscribe a contact to a list (creates a subscription). - Action **Unsubscribe Contact from List** Remove a subscription, unsubscribing a contact from a list. - Action **Update Contact** Update an existing iContact contact by contact ID. - Action **Update list** Updates an existing iContact subscriber list's name, public name, description or owner-notification setting. Only the values you supply are changed. - Action **Create Tag** Creates a tag in a Tag Manager workspace, such as a Custom HTML tag, and sets which triggers fire it. - Action **Create Version** Creates a container version from a workspace's changes. The workspace is consumed once its version is created. - Action **Create Workspace** Creates a new workspace in a container to hold draft changes. - Action **Delete Tag** Deletes a tag from a Tag Manager workspace. - Action **List Accounts** Returns the Tag Manager accounts the connected user can access. - Action **List Containers** Returns the containers in a Tag Manager account. - Action **List Tags** Returns the tags in a Tag Manager workspace. - Action **List Workspaces** Returns the workspaces in a Tag Manager container. - Action **Publish Version** Publishes a container version so it becomes the live version on every site using the container. - Action **Update Tag** Updates a tag's name, HTML, settings, firing triggers or notes in a Tag Manager workspace; fields left blank are kept. ## Each app on its own - [ **iContact** iContact allows your company to create, send, and track your email marketing messages with ease and...](https://apiant.ai/connections/icontact) - [ **Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connections/google-tag-manager) Reviews ## What our customers say ## More from iContact - [ **iContact to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/icontact-to-salesforce) - [ **iContact to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/icontact-to-slack) - [ **iContact to Mailchimp** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/icontact-to-mailchimp) - [ **iContact to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/icontact-to-stripe) - [ **iContact to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/icontact-to-shopify) - [ **iContact to QuickBooks Online** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/icontact-to-quickbooks-online) ## More into Google Tag Manager - [ **Gmail to Google Tag Manager** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-google-tag-manager) - [ **Google Merchant Center to Google Tag Manager** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **HubSpot to Google Tag Manager** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-google-tag-manager) - [ **Salesforce to Google Tag Manager** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-google-tag-manager) - [ **Slack to Google Tag Manager** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-google-tag-manager) - [ **Google Sheets to Google Tag Manager** Google Sheets](https://apiant.ai/connect/google-sheets-to-google-tag-manager) Questions ## iContact and Google Tag Manager, answered ### ### What can start an automation from iContact? Any of iContact's 2 triggers in the catalog, including New contact and New list. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Google Tag Manager when something happens in iContact? Any of Google Tag Manager's 10 actions, including Create Tag, Create Version, Create Workspace and Update Tag. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Google Tag Manager to iContact? Google Tag Manager has no triggers in the catalog today, so automations start in iContact. If you need the other direction, ask: your agent reads Google Tag Manager's API documentation and adds it. ### ### Do I have to build a connector for iContact or Google Tag Manager? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use iContact and Google Tag Manager without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.