--- title: "Connect HubSpot Enterprise and SQL Server - APIANT.ai" description: "When \"New custom object record\" fires in HubSpot Enterprise, your agent runs \"Run Custom Statement\" in SQL Server." canonical: "https://apiant.ai/connect/hubspot-enterprise-to-sql-server" --- # Connect HubSpot Enterprise and SQL Server When **New custom object record** fires in [HubSpot Enterprise](https://apiant.ai/connections/hubspot-enterprise), your agent runs **Run Custom Statement** in [SQL Server](https://apiant.ai/connections/sql-server), or **New or Updated Row** in SQL Server to **Get custom object record** in HubSpot Enterprise. Describe the whole flow and it is built, tested on every scenario and kept running. HubSpot Enterprise **1** trigger HubSpot Enterprise **3** actions SQL Server **4** triggers SQL Server **7** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want HubSpot Enterprise and SQL Server to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What HubSpot Enterprise and SQL Server can do together ### From HubSpot Enterprise to SQL Server - When **New custom object record** in HubSpot Enterprise then **Run Custom Statement** in SQL Server - When **New custom object record** in HubSpot Enterprise then **Find Rows via Custom Query** in SQL Server ### From SQL Server to HubSpot Enterprise - When **New or Updated Row** in SQL Server then **Get custom object record** in HubSpot Enterprise - When **New Row** in SQL Server then **List custom object records** in HubSpot Enterprise Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with HubSpot Enterprise and SQL Server ## Triggers and actions 5 triggers · 10 actions - Trigger **New custom object record** Polling trigger: fires for each newly created record of a custom object type, newest first (HubSpot CRM v3 Search API sorted by createdate descending). - Action **Get custom object record** Retrieve a custom object record by ID. Optionally request specific properties. - Action **List custom object records** List records of a custom object type, paged. Optionally request specific properties and a page cursor. - Action **Search custom object records** Search records of a custom object type with filters, sorts, and a query (HubSpot CRM v3 Search API). - Trigger **New or Updated Row** Triggers when a new row is added or modified. - Trigger **New or Updated Row (Custom Query)** Fires for each new or changed row returned by a SELECT statement you write against the connected SQL Server database. - Trigger **New Row** Triggers when you add a new row. - Trigger **New Table** Fires when a new table appears in the connected SQL Server database. - Action **Add Row** Add one row to a table on the connected SQL Server database. - Action **Delete Row** Delete the rows in a table whose chosen column equals a value. - Action **Find Row** Find the first row in a table whose chosen column matches a value. - Action **Find Rows via Custom Query** Runs a SELECT statement you write against the connected SQL Server database and returns every row it matches. - Action **Find Row via Custom Query** Runs a SELECT statement you write against the connected SQL Server database and returns the first row it matches. - Action **Run Custom Statement** Runs a statement you write against the connected SQL Server database that changes data rather than returning rows, and reports how many rows it changed. - Action **Update Row** Change column values on every row of a table whose chosen column matches a value. ## Each app on its own - [ **HubSpot Enterprise** HubSpot Enterprise custom-object management: define custom object schemas and their properties, and create...](https://apiant.ai/connections/hubspot-enterprise) - [ **SQL Server** Connect directly to a Microsoft SQL Server database and run SQL statements from your automations.](https://apiant.ai/connections/sql-server) Reviews ## What our customers say ## More from HubSpot Enterprise - [ **HubSpot Enterprise to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/hubspot-enterprise-to-slack) - [ **HubSpot Enterprise to Mailchimp** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/hubspot-enterprise-to-mailchimp) - [ **HubSpot Enterprise to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/hubspot-enterprise-to-stripe) - [ **HubSpot Enterprise to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/hubspot-enterprise-to-shopify) - [ **HubSpot Enterprise to Pipedrive** Pipedrive is a sales CRM and pipeline management tool.](https://apiant.ai/connect/hubspot-enterprise-to-pipedrive) - [ **HubSpot Enterprise to Trello** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/hubspot-enterprise-to-trello) ## More into SQL Server - [ **HubSpot to SQL Server** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-sql-server) - [ **Slack to SQL Server** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-sql-server) - [ **Mailchimp to SQL Server** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-sql-server) - [ **Shopify to SQL Server** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/shopify-to-sql-server) - [ **QuickBooks Online to SQL Server** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/quickbooks-online-to-sql-server) - [ **Pipedrive to SQL Server** Pipedrive is a sales CRM and pipeline management tool.](https://apiant.ai/connect/pipedrive-to-sql-server) Questions ## HubSpot Enterprise and SQL Server, answered ### ### What can start an automation from HubSpot Enterprise? Any of HubSpot Enterprise's 1 trigger in the catalog, including New custom object record. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in SQL Server when something happens in HubSpot Enterprise? Any of SQL Server's 7 actions, including Update Row, Add Row, Find Row and Find Rows via Custom Query. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from SQL Server to HubSpot Enterprise? Yes. When something happens in SQL Server, your agent can act in HubSpot Enterprise too. This page covers both directions: SQL Server's triggers and HubSpot Enterprise's actions are listed here as well. ### ### Do I have to build a connector for HubSpot Enterprise or SQL Server? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use HubSpot Enterprise and SQL Server without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.