---
title: "Connect Groove and Twilio - APIANT.ai"
description: "When \"Customer Added\" fires in Groove, your agent runs \"Update Message\" in Twilio, or \"New Call\" in Twilio to \"Add label to ticket\" in Groove."
canonical: "https://apiant.ai/connect/groove-to-twilio"
---

# Connect Groove and Twilio

When **Customer Added** fires in [Groove](https://apiant.ai/connections/groove), your agent runs **Update Message** in [Twilio](https://apiant.ai/connections/twilio), or **New Call** in Twilio to **Add label to ticket** in Groove. Describe the whole flow and it is built, tested on every scenario and kept running.

Groove **9** triggers Groove **15** actions Twilio **4** triggers Twilio **11** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Groove and Twilio to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Groove and Twilio can do together

### From Groove to Twilio

- When **Customer Added** in Groove then **Update Message** in Twilio
- When **Note Added** in Groove then **Schedule Message** in Twilio

### From Twilio to Groove

- When **New Call** in Twilio then **Add label to ticket** in Groove
- When **New Incoming Call** in Twilio then **Add message** in Groove

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Groove and Twilio

## Triggers and actions 13 triggers · 26 actions

- Trigger

**Agent Replied**

Triggers when an agent replies to a ticket.

- Trigger

**Customer Added**

Triggers when a customer is created.

- Trigger

**Customer Replied**

Triggers when a customer replies to a ticket.

- Trigger

**Note Added**

Triggers when a note is added to a ticket.

- Trigger

**Ticket Assigned**

Triggers when a ticket is assigned.

- Trigger

**Ticket Closed**

Triggers when a ticket is closed.

- Trigger

**Ticket Opened**

Triggers when a ticket is opened.

- Trigger

**Ticket Started**

Triggers when a new ticket is created.

- Trigger

**Ticket Tagged**

Triggers when a ticket is tagged.

- Action

**Add label to ticket**

Adds one or more labels to a Groove ticket, keeping its existing labels, and returns the updated ticket.

- Action

**Add message**

Adds a new message (reply or private note) to an existing Groove ticket.

- Action

**Add Note**

Adds a private note to a Groove ticket, visible only to agents.

- Action

**Change Assigned Agent**

Assigns a Groove ticket to a different agent, identified by the agent's email address.

- Action

**Change Ticket Mailbox**

Moves a ticket into a different mailbox.

- Action

**Change Ticket State**

Changes the state of a Groove ticket (unread, opened, pending, closed or spam).

- Action

**Close Ticket**

Closes a Groove ticket by setting its state to closed.

- Action

**Create New Ticket**

Creates a new ticket in Groove from a customer or agent, with its first message.

- Action

**Get customer**

Returns one Groove customer, looked up by email address, including their contact details and custom attributes.

- Action

**Get ticket**

Returns a single Groove ticket by its ticket number.

- Action

**List agents**

Returns the agents on your Groove account, optionally limited to one group.

- Action

**List mailboxes**

Returns all mailboxes in the Groove account, with each mailbox's name and email address.

- Action

**List messages**

Returns the messages and notes on a Groove ticket.

- Action

**Reopen Ticket**

Reopens a Groove ticket by setting its state to opened.

- Action

**Update customer**

Updates a customer's profile details, such as name, company, title and contact info, identified by their email address.

- Trigger

**New Call**

Polls for voice calls on your Twilio account.

- Trigger

**New Incoming Call**

Fires instantly when the selected Twilio phone number receives a call.

- Trigger

**New Message Received**

Polls for inbound SMS/MMS messages received by your Twilio account.

- Trigger

**New SMS received**

Fires instantly when the selected Twilio phone number receives an SMS/MMS. Activating the automation points the number's incoming-message webhook at this automation; deactivating clears it.

- Action

**Delete Message**

Deletes a message from your Twilio account's message logs.

- Action

**Find available phone numbers by criteria**

Returns up to 50 phone numbers available to buy in a country that match the specified criteria (area code, pattern, capabilities, location).

- Action

**Get Call**

Retrieves details of a single voice call by its Call SID.

- Action

**Get Message**

Retrieves a single SMS/MMS message by its Message SID.

- Action

**List Calls**

Lists voice calls on the account, optionally filtered by To, From, or status.

- Action

**List Messages**

Lists SMS/MMS messages on the account, optionally filtered by To, From, or date sent.

- Action

**List Phone Numbers**

Lists the Twilio phone numbers (incoming phone numbers) owned by your account.

- Action

**Lookup Phone Number**

Looks up details (carrier, line type, caller name) for a phone number via the Twilio Lookup v2 API.

- Action

**Schedule Message**

Schedules an SMS or MMS message to be sent later through one of your Messaging Services. A scheduled message can be canceled with Update Message until it is sent.

- Action

**Update Message**

Updates a Twilio Message: replaces or redacts its text, or cancels a scheduled message that has not been sent yet.

- Action

**Update Phone Number**

Update settings (voice/SMS URLs, friendly name) of an owned incoming phone number.

## Each app on its own

- [ **Groove** The simple helpdesk for SaaS and eCommerce businesses.](https://apiant.ai/connections/groove)
- [ **Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connections/twilio)

Reviews

## What our customers say

## More from Groove

- [ **Groove to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/groove-to-hubspot)
- [ **Groove to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/groove-to-salesforce)
- [ **Groove to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/groove-to-slack)
- [ **Groove to Mailchimp** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/groove-to-mailchimp)
- [ **Groove to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/groove-to-stripe)
- [ **Groove to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/groove-to-shopify)

## More into Twilio

- [ **HubSpot to Twilio** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-twilio)
- [ **Salesforce to Twilio** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-twilio)
- [ **Mailchimp to Twilio** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-twilio)
- [ **Shopify to Twilio** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/shopify-to-twilio)
- [ **QuickBooks Online to Twilio** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/quickbooks-online-to-twilio)
- [ **Pipedrive to Twilio** Pipedrive is a sales CRM and pipeline management tool.](https://apiant.ai/connect/pipedrive-to-twilio)

Questions

## Groove and Twilio, answered

###

### What can start an automation from Groove?

Any of Groove's 9 triggers in the catalog, including Customer Added, Note Added, Agent Replied and Customer Replied. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Twilio when something happens in Groove?

Any of Twilio's 11 actions, including Update Message, Update Phone Number, Find available phone numbers by criteria and Get Call. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Twilio to Groove?

Yes. When something happens in Twilio, your agent can act in Groove too. This page covers both directions: Twilio's triggers and Groove's actions are listed here as well.

###

### Do I have to build a connector for Groove or Twilio?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Groove and Twilio without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
