---
title: "Connect Groove to Insightly - APIANT.ai"
description: "When \"Customer Added\" fires in Groove, your agent runs \"Add contact to organisation\" in Insightly."
canonical: "https://apiant.ai/connect/groove-to-insightly"
---

# Connect Groove to Insightly

When **Customer Added** fires in [Groove](https://apiant.ai/connections/groove), your agent runs **Add contact to organisation** in [Insightly](https://apiant.ai/connections/insightly). Describe the whole flow and it is built, tested on every scenario and kept running.

Groove **9** triggers Groove **15** actions Insightly **34** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Groove and Insightly to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Groove can start in Insightly

- When **Customer Added** in Groove then **Add contact to organisation** in Insightly
- When **Note Added** in Groove then **Create note** in Insightly

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Groove and Insightly

## Triggers and actions 9 triggers · 49 actions

- Trigger

**Agent Replied**

Triggers when an agent replies to a ticket.

- Trigger

**Customer Added**

Triggers when a customer is created.

- Trigger

**Customer Replied**

Triggers when a customer replies to a ticket.

- Trigger

**Note Added**

Triggers when a note is added to a ticket.

- Trigger

**Ticket Assigned**

Triggers when a ticket is assigned.

- Trigger

**Ticket Closed**

Triggers when a ticket is closed.

- Trigger

**Ticket Opened**

Triggers when a ticket is opened.

- Trigger

**Ticket Started**

Triggers when a new ticket is created.

- Trigger

**Ticket Tagged**

Triggers when a ticket is tagged.

- Action

**Add label to ticket**

Adds one or more labels to a Groove ticket, keeping its existing labels, and returns the updated ticket.

- Action

**Add message**

Adds a new message (reply or private note) to an existing Groove ticket.

- Action

**Add Note**

Adds a private note to a Groove ticket, visible only to agents.

- Action

**Change Assigned Agent**

Assigns a Groove ticket to a different agent, identified by the agent's email address.

- Action

**Change Ticket Mailbox**

Moves a ticket into a different mailbox.

- Action

**Change Ticket State**

Changes the state of a Groove ticket (unread, opened, pending, closed or spam).

- Action

**Close Ticket**

Closes a Groove ticket by setting its state to closed.

- Action

**Create New Ticket**

Creates a new ticket in Groove from a customer or agent, with its first message.

- Action

**Get customer**

Returns one Groove customer, looked up by email address, including their contact details and custom attributes.

- Action

**Get ticket**

Returns a single Groove ticket by its ticket number.

- Action

**List agents**

Returns the agents on your Groove account, optionally limited to one group.

- Action

**List mailboxes**

Returns all mailboxes in the Groove account, with each mailbox's name and email address.

- Action

**List messages**

Returns the messages and notes on a Groove ticket.

- Action

**Reopen Ticket**

Reopens a Groove ticket by setting its state to opened.

- Action

**Update customer**

Updates a customer's profile details, such as name, company, title and contact info, identified by their email address.

- Action

**Add contact to organisation**

Link a contact to an organisation by updating the contact's ORGANISATION_ID.

- Action

**Create contact**

Create a new contact in Insightly.

- Action

**Create event**

Create a new calendar event in Insightly.

- Action

**Create lead**

Create a new lead in Insightly.

- Action

**Create note**

Create a new note in Insightly.

- Action

**Create opportunity**

Create a new opportunity in Insightly.

- Action

**Create organisation**

Create a new organisation in Insightly.

- Action

**Create project**

Create a new project in Insightly.

- Action

**Create task**

Create a new task in Insightly.

- Action

**Delete contact**

Delete a contact by its CONTACT_ID.

- Action

**Delete lead**

Delete a lead by its LEAD_ID.

- Action

**Delete opportunity**

Delete an opportunity by its OPPORTUNITY_ID.

- Action

**Delete organisation**

Delete an organisation by its ORGANISATION_ID.

- Action

**Get contact**

Retrieve a single contact by its CONTACT_ID.

- Action

**Get event**

Retrieves a single Insightly calendar event by its id, including its custom field values and links.

- Action

**Get lead**

Retrieve a single lead by its LEAD_ID.

- Action

**Get note**

Retrieves a single Insightly note by its id, including its title, body, owner, dates and linked records.

- Action

**Get opportunity**

Retrieve a single opportunity by its OPPORTUNITY_ID.

- Action

**Get organisation**

Retrieve a single organisation by its ORGANISATION_ID.

- Action

**Get project**

Retrieve a single project by its PROJECT_ID.

- Action

**Get task**

Retrieve a single task by its TASK_ID.

- Action

**List contacts**

List contacts (paged) ordered by date.

- Action

**List leads**

List leads (paged).

- Action

**List opportunities**

List opportunities (paged).

- Action

**List organisations**

List organisations (paged).

- Action

**List projects**

List projects (paged).

- Action

**List tasks**

List tasks (paged).

- Action

**List users**

List Insightly users (useful for resolving owner/responsible user IDs).

- Action

**Search contacts**

Search contacts by a single field value (e.g. email_address).

- Action

**Update contact**

Update an existing contact in Insightly.

- Action

**Update lead**

Update an existing lead in Insightly.

- Action

**Update opportunity**

Update an existing opportunity in Insightly.

- Action

**Update organisation**

Update an existing organisation in Insightly.

- Action

**Update task**

Update an existing task in Insightly.

## Each app on its own

- [ **Groove** The simple helpdesk for SaaS and eCommerce businesses.](https://apiant.ai/connections/groove)
- [ **Insightly** Insightly CRM — manage contacts, leads, organisations, opportunities, projects, tasks, events and notes.](https://apiant.ai/connections/insightly)

Reviews

## What our customers say

## More from Groove

- [ **Groove to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/groove-to-hubspot)
- [ **Groove to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/groove-to-salesforce)
- [ **Groove to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/groove-to-slack)
- [ **Groove to Mailchimp** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/groove-to-mailchimp)
- [ **Groove to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/groove-to-stripe)
- [ **Groove to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/groove-to-shopify)

## More into Insightly

- [ **Mailchimp to Insightly** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-insightly)
- [ **Stripe to Insightly** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/stripe-to-insightly)
- [ **Zoom to Insightly** Zoom unifies cloud video conferencing, simple online meetings, group messaging, and a software-based...](https://apiant.ai/connect/zoom-to-insightly)
- [ **SendGrid to Insightly** SendGrid by Twilio — email delivery and marketing platform.](https://apiant.ai/connect/sendgrid-to-insightly)
- [ **Freshdesk to Insightly** Freshdesk is a cloud-based customer support and helpdesk platform.](https://apiant.ai/connect/freshdesk-to-insightly)
- [ **Typeform to Insightly** Build and publish online forms, surveys, and quizzes with Typeform.](https://apiant.ai/connect/typeform-to-insightly)

Questions

## Groove and Insightly, answered

###

### What can start an automation from Groove?

Any of Groove's 9 triggers in the catalog, including Customer Added, Note Added, Agent Replied and Customer Replied. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Insightly when something happens in Groove?

Any of Insightly's 34 actions, including Create contact, Create event, Create lead and Create note. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Insightly to Groove?

Insightly has no triggers in the catalog today, so automations start in Groove. If you need the other direction, ask: your agent reads Insightly's API documentation and adds it.

###

### Do I have to build a connector for Groove or Insightly?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Groove and Insightly without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
