--- title: "Connect GoSquared and HubSpot Enterprise - APIANT.ai" description: "When \"User Entered Smart Group\" fires in GoSquared, your agent runs \"Get custom object record\" in HubSpot Enterprise." canonical: "https://apiant.ai/connect/gosquared-to-hubspot-enterprise" --- # Connect GoSquared and HubSpot Enterprise When **User Entered Smart Group** fires in [GoSquared](https://apiant.ai/connections/gosquared), your agent runs **Get custom object record** in [HubSpot Enterprise](https://apiant.ai/connections/hubspot-enterprise), or **New custom object record** in HubSpot Enterprise to **Track Event** in GoSquared. Describe the whole flow and it is built, tested on every scenario and kept running. GoSquared **2** triggers GoSquared **10** actions HubSpot Enterprise **1** trigger HubSpot Enterprise **3** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want GoSquared and HubSpot Enterprise to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What GoSquared and HubSpot Enterprise can do together ### From GoSquared to HubSpot Enterprise - When **User Entered Smart Group** in GoSquared then **Get custom object record** in HubSpot Enterprise - When **User Exited Smart Group** in GoSquared then **List custom object records** in HubSpot Enterprise ### From HubSpot Enterprise to GoSquared - When **New custom object record** in HubSpot Enterprise then **Track Event** in GoSquared - When **New custom object record** in HubSpot Enterprise then **Add transaction** in GoSquared Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with GoSquared and HubSpot Enterprise ## Triggers and actions 3 triggers · 13 actions - Trigger **User Entered Smart Group** Triggers when a user enters a specific Smart Group. - Trigger **User Exited Smart Group** Triggers when a user exits a specific Smart Group. - Action **Add transaction** Records a purchase transaction in GoSquared Ecommerce Analytics and People CRM, optionally linked to a person or visitor. - Action **Create or Update Profile** Creates a GoSquared People profile or updates an existing one with the properties you supply, including custom properties. - Action **Get now overview** Returns a realtime overview of a GoSquared project, including visitors online, active pages and historical visitor minimums, maximums and averages. - Action **Get person** Returns a single People CRM profile with all the properties set on it. - Action **List chats** Returns the active live chat conversations for a GoSquared project. - Action **List people** Returns people from GoSquared People CRM, optionally searched by a term, filtered, and sorted. - Action **List sites** Returns all GoSquared projects/sites the account owns or has shared access to. - Action **List smart groups** Returns all Smart Groups saved in GoSquared People CRM for a project, including the filters each one applies. - Action **Track Event** Tracks a custom event in a GoSquared project, optionally tied to a People profile or anonymous visitor. - Action **Track Pageview** Records a pageview for a visitor on a page of your GoSquared project. - Trigger **New custom object record** Polling trigger: fires for each newly created record of a custom object type, newest first (HubSpot CRM v3 Search API sorted by createdate descending). - Action **Get custom object record** Retrieve a custom object record by ID. Optionally request specific properties. - Action **List custom object records** List records of a custom object type, paged. Optionally request specific properties and a page cursor. - Action **Search custom object records** Search records of a custom object type with filters, sorts, and a query (HubSpot CRM v3 Search API). ## Each app on its own - [ **GoSquared** GoSquared is a customer analytics platform that brings together all your customer information in one place.](https://apiant.ai/connections/gosquared) - [ **HubSpot Enterprise** HubSpot Enterprise custom-object management: define custom object schemas and their properties, and create...](https://apiant.ai/connections/hubspot-enterprise) Reviews ## What our customers say ## More from GoSquared - [ **GoSquared to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/gosquared-to-hubspot) - [ **GoSquared to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/gosquared-to-salesforce) - [ **GoSquared to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/gosquared-to-slack) - [ **GoSquared to Mailchimp** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/gosquared-to-mailchimp) - [ **GoSquared to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/gosquared-to-stripe) - [ **GoSquared to Shopify** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/gosquared-to-shopify) ## More into HubSpot Enterprise - [ **HubSpot to HubSpot Enterprise** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-hubspot-enterprise) - [ **ActiveCampaign to HubSpot Enterprise** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-hubspot-enterprise) - [ **Asana to HubSpot Enterprise** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-hubspot-enterprise) - [ **DonorPerfect to HubSpot Enterprise** DonorPerfect Online (DPO) is fundraising and donor-management software for nonprofits.](https://apiant.ai/connect/donorperfect-to-hubspot-enterprise) - [ **Google Sheets to HubSpot Enterprise** Google Sheets](https://apiant.ai/connect/google-sheets-to-hubspot-enterprise) - [ **Gmail to HubSpot Enterprise** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-hubspot-enterprise) Questions ## GoSquared and HubSpot Enterprise, answered ### ### What can start an automation from GoSquared? Any of GoSquared's 2 triggers in the catalog, including User Entered Smart Group and User Exited Smart Group. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in HubSpot Enterprise when something happens in GoSquared? Any of HubSpot Enterprise's 3 actions, including Get custom object record, List custom object records and Search custom object records. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from HubSpot Enterprise to GoSquared? Yes. When something happens in HubSpot Enterprise, your agent can act in GoSquared too. This page covers both directions: HubSpot Enterprise's triggers and GoSquared's actions are listed here as well. ### ### Do I have to build a connector for GoSquared or HubSpot Enterprise? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use GoSquared and HubSpot Enterprise without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.