Integration
Connect Google Merchant Center and SEOTakeoff
When New or Updated Product fires in Google Merchant Center, your agent runs Generate Article in SEOTakeoff, or New Cluster Created in SEOTakeoff to Update Product Input in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Google Merchant Center and SEOTakeoff to do together?
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Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Google Merchant Center and SEOTakeoff can do together
From Google Merchant Center to SEOTakeoff
When New or Updated Product in Google Merchant Center
then Generate Article in SEOTakeoff
When New or Updated Product in Google Merchant Center
then Research Keywords for Cluster in SEOTakeoff
From SEOTakeoff to Google Merchant Center
When New Cluster Created in SEOTakeoff
then Update Product Input in Google Merchant Center
When Article Generation Failed in SEOTakeoff
then Insert Product Input in Google Merchant Center
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Google Merchant Center and SEOTakeoff
Triggers and actions 5 triggers · 11 actions
Trigger
New or Updated ProductTriggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay.
Action
Delete Product InputDeletes a product input from a Merchant Center data source.
Action
Get ProductReturns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here.
Action
Insert Product InputCreates or replaces a product in a Merchant Center data source.
Action
List AccountsReturns the Merchant Center accounts the connected Google login can access.
Action
List Data SourcesReturns the data sources (product feeds) configured in a Merchant Center account.
Action
List ProductsReturns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here.
Action
Update Product InputUpdates selected attributes of an existing product input in a Merchant Center data source.
Trigger
Article Generation FailedTriggers when an article fails to generate. Use this to get alerts about failures and set up retry workflows.
Trigger
Article PublishedTriggers when an article is published to your connected CMS.
Trigger
Article ReadyTriggers when an article finishes generating. Use this for notifications, auto-publishing, or adding to a review queue.
Trigger
New Cluster CreatedTriggers when a new topic cluster is created.
Action
Find ArticleSearch for an article by title or keyword. Use this to get an article ID for other actions.
Action
Find ClusterSearch for a topic cluster by name. Use this to get a cluster ID for other actions.
Action
Generate ArticleGenerate a new SEO-optimized article from a keyword. The article will be created in the background.
Action
Research Keywords for ClusterFind keyword ideas for a topic cluster using SEO research. Great for expanding your content plan.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Google Merchant Center and SEOTakeoff, answered
What can start an automation from Google Merchant Center?
Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one.
What can your agent do in SEOTakeoff when something happens in Google Merchant Center?
Any of SEOTakeoff's 4 actions, including Find Article, Find Cluster, Generate Article and Research Keywords for Cluster. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from SEOTakeoff to Google Merchant Center?
Yes. When something happens in SEOTakeoff, your agent can act in Google Merchant Center too. This page covers both directions: SEOTakeoff's triggers and Google Merchant Center's actions are listed here as well.
Do I have to build a connector for Google Merchant Center or SEOTakeoff?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Google Merchant Center and SEOTakeoff without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.