--- title: "Connect Google Merchant Center and SendFox - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Create Contact\" in SendFox." canonical: "https://apiant.ai/connect/google-merchant-center-to-sendfox" --- # Connect Google Merchant Center and SendFox When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Create Contact** in [SendFox](https://apiant.ai/connections/sendfox), or **New Campaign** in SendFox to **Update Product Input** in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions SendFox **2** triggers SendFox **4** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and SendFox to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. 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[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center and SendFox can do together ### From Google Merchant Center to SendFox - When **New or Updated Product** in Google Merchant Center then **Create Contact** in SendFox - When **New or Updated Product** in Google Merchant Center then **Find List** in SendFox ### From SendFox to Google Merchant Center - When **New Campaign** in SendFox then **Update Product Input** in Google Merchant Center - When **New List** in SendFox then **Insert Product Input** in Google Merchant Center Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and SendFox ## Triggers and actions 3 triggers · 11 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Trigger **New Campaign** Triggers when a new campaign is created in your SendFox account. - Trigger **New List** Triggers when a new contact list is created in your SendFox account. - Action **Create Contact** Creates a new contact in SendFox with an email address, optional name, list memberships and custom contact field values. - Action **Find List** Finds contact lists whose name matches the search text and returns them with their subscriber counts and engagement averages. - Action **Get campaign** Returns a single SendFox campaign by its id, including its subject, content, sender and schedule details. - Action **List campaigns** Returns every campaign in your SendFox account, including its title, subject, sender, and when it was scheduled or sent. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **SendFox** SendFox is an email marketing tool built for content creators.](https://apiant.ai/connections/sendfox) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into SendFox - [ **HubSpot to SendFox** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-sendfox) - [ **Salesforce to SendFox** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-sendfox) - [ **Google Sheets to SendFox** Google Sheets](https://apiant.ai/connect/google-sheets-to-sendfox) - [ **Gmail to SendFox** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-sendfox) - [ **Google Calendar to SendFox** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-sendfox) - [ **Google Drive to SendFox** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-sendfox) Questions ## Google Merchant Center and SendFox, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in SendFox when something happens in Google Merchant Center? Any of SendFox's 4 actions, including Create Contact, Find List, Get campaign and List campaigns. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from SendFox to Google Merchant Center? Yes. When something happens in SendFox, your agent can act in Google Merchant Center too. This page covers both directions: SendFox's triggers and Google Merchant Center's actions are listed here as well. ### ### Do I have to build a connector for Google Merchant Center or SendFox? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and SendFox without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.